Discuss Your Advertising

Paid advertising for growing Indian businesses

Paid advertising built around how your customers buy.

We plan and manage Google Ads and Meta Ads campaigns for businesses with an offer already selling.

From discovering your offer to purchasing or making an enquiry, we plan campaigns around the steps your customers take.

Discuss Your AdvertisingExplore Our Work
  1. Many potential buyers
  2. Relevant attention
  3. An ad interaction
  4. An enquiry or a purchase
Conceptual illustration. It shows no results.

How a buyer reaches you

From a search or a scroll to an enquiry or a sale.

  1. CaptureMappedSkills

    A buyer searches or browses

    Someone looks on Google, or scrolls through Facebook or Instagram.

  2. CaptureMappedSkills

    A relevant ad appears

    Your ad meets them with an offer that fits what they are looking for.

  3. ConvertYour business

    They visit and consider

    They look at your offer, your page and the answers you give.

  4. ConvertYour business

    They may enquire or buy

    The next step depends on how you sell: an enquiry, a call or a purchase.

  5. MeasureMappedSkills

    The path is measured

    We review the results relevant to your objective, what the available data shows and what needs attention next.

Who we help

Advertising for the way your business sells

See how we help enquiry-led businesses

Conceptual product-commerce scene: folded t-shirts and sweatshirts in sage, blue and navy, a jacket on a rail, a cap and sunglasses on stone display plinths in warm light

D2C brands

Bring your products to relevant customers and assess advertising alongside purchases, cost per purchase and your store’s ability to convert.

Conceptual illustration of different coaches and learners at work: business, career, life, health and fitness, nutrition, parenting, relationship, creative and skills coaching, with a learner at a laptop in the centre

Education, training and coaches

Reach people considering your programme. Build a journey that fits how they enrol, through direct purchases or enquiries followed by a conversation.

Residential towers above tree-lined streets

Real estate developers

Put your projects in front of prospective buyers and give them a clear next step towards an enquiry or site visit.

Our core services

Two core services. An approach shaped around your business.

Google Ads

Reach people searching for the products, services or solutions you offer. We plan campaigns around relevant demand, your offer and the action you want customers to take.

Explore Google Ads

Illustrative example with a generic business. Not a client campaign.

Meta Ads

Introduce your offer through Facebook and Instagram advertising. We develop campaign tests around your audience, message, creative and purchase or enquiry journey.

Explore Meta Ads

Illustrative example with a generic business. Not a client campaign.

How we work together

Clear reporting. Practical next steps.

Review the results relevant to your objective, what the available data shows and what needs attention next.

  1. Assess

    Understand your offer, current advertising and conversion journey.

  2. Plan

    Agree the campaign approach, responsibilities, fees and measures of progress.

  3. Launch

    Prepare the agreed campaigns, assets and measurement requirements.

  4. Test

    Review performance and use what we learn to guide changes.

  5. Review

    Discuss what the advertising is contributing and what needs attention next.

How the advertising connects to the buyer’s path

  • Managed by MappedSkills
  • Owned by your business
  • Your customer
  1. Buyer intentYour customer
  2. Relevant advertisingMappedSkills plans and manages
  3. Website or landing pageYour business
  4. Enquiry or purchaseYour business follows up
  5. Measurement and improvementMappedSkills tests and reviews

MappedSkills plans, manages, tests and reviews advertising within the agreed scope. Your business owns the offer, the website and the follow up.

You receive a monthly performance report with ongoing management, and review calls as agreed in your proposal.

See How We Work

Pricing

Know what your proposal includes

Advertising spend and our management fee are separate.

Each Meta proposal includes a defined allowance of static ad designs. Reels, AI video production, scripting, landing-page implementation and technical fixes can be scoped separately where needed.

Understand Our Pricing Approach

A few questions before we talk

Do you work with businesses that have never advertised?

Yes. We begin with a suitability discussion about your offer, readiness and what advertising would need to achieve.

Can you review campaigns we already run?

Yes. We offer a free advertising account review before preparing a proposal.

Do we need both Google Ads and Meta Ads?

We assess that before recommending the scope. Your buying journey, resources and commercial goals guide the choice.

Can you guarantee sales or a particular return?

No. We agree the work, measurement and responsibilities clearly. Results also depend on your offer, pricing, website, competition and follow-up.

Tell us what you want advertising to achieve.

Share your business, current situation and growth goal. We’ll use that context to begin the conversation.

Discuss Your Advertising