fbpx

Essential Content Writing Tools for Writers

By
Amit Gupta
-
0
Content Writing Tools

Know the Importance of Content Writing: Key to Brand Success

By
Amit Gupta
-
0
Content Writing services in India

Content writing for the purpose of getting your business out there is a key part of running your business. There are several benefits of creating content about your brand and putting it online. 

Some objectives are as clear-cut as increased traffic on your website and some not-so-obvious advantages like SEO rankings. Here is an in-depth list of reasons why new-age businesses need to create content for their brand.

Importance of Content Writing For Brands

High-quality website content establishes trust and commitment with visitors. The content you publish may vary across different topics, but the final goal is to raise brand awareness, brand loyalty, and visitor engagement.

 Producing fine-quality content for your small business website will yield impactful results. Content is King and the Importance of Content Writing are many. A Few Ways in which High-Quality Content can be good for your business are stated below.

Humanizing the brand: One of the many benefits that content creation, especially in terms of writing, brings with itself is providing a personality to the brand. With your content, you can choose to be as educative, informal, riotous, persuasive, and motivating as you want to be. Viewers will come to associate your brand with these tones, which would help in establishing your brand image online.

Higher SEO rankings: As most business owners know, it is important to optimize your content according to the algorithm of the search engine. An optimized content means higher SEO rankings and a greater outreach in the form of clicks and leads. But what does this actually mean?

According to some studies, 32% of all clicks are usually the first link on Google. These clicks can then translate into revenue for your brand. If you run a small work-from-home business, then content writing could bring more leads and clients without you spending much on paid advertising.

Retaining engagement: Naturally, the more leads you’ll generate through your brand’s content, the more consumer engagement you’ll keep. This essentially entails that once consumers interact with your content once and find it practical, they will continue to do so. This will increase the engagement for all of your future blog posts, articles, listicles, and such. 

Why is content marketing important?

Marketing your brand via your created content is just one facet of using content for your business, but it is an important one. There are an array of reasons why content marketing is important for your brand. After incorporating content creation into your brand’s marketing strategy, you can see the number of organic leads and engagement skyrocket!

Helps Generate Leads: Identifying your brand with your service is only doable when you’re creating written content that readers can interact with. Including CTAs (call to action) in your content will help build up the generation of organic leads. Once your viewers come to identify your content with your brand, it gets easier to produce leads - ending up in more revenue for you.

Helps to Reduce Marketing Costs: In reality, there are marketing techniques that can cost you more time, effort, and monetary expenses than content writing for brands. Advertising and/or marketing your brand on varied forms of media such as televisions or even pop-ups online may cost you a small fortune. They will also require you to put aside a precise sum of money for marketing every quarter.

But, with content writing, all you need to do is hire a content writer (or a team of them) with negotiable rates. This way, you can receive the exposure you need while cutting down on marketing costs. A quality piece of content will keep attracting leads without additional cost to it whereas paid marketing is a constant expense.

Helps in Meeting Needs for Online Content: Believe it or not, there’s a huge audience out there that is waiting to use online content. In recent years, there is a spike in the engagement of online content. By writing content for your brand, you can meet this demand and provide audiences with content that is consumable and also markets your business efficiently.

What services do content writers provide?

If you’re of the opinion that all content writers do is provide written, marketable content for your business then, well, think again! There are a host of added activities that a content writing team can accomplish, each equally important for your brand to maintain an appropriate image.

These services can include proofreading manuscripts for promotional activities, drafting content for your social media, writing descriptions for your products/services, populating a website with content from scratch, ghostwriting, copywriting for promotional purposes, as well as drafting white papers for marketing.

Importance of Content Writing for brands

How does content writing help a brand?

As underlined already by the above topics, we now know that content writing is an integral part of an established business. But what are some more advantages content writing rakes in for a business owner?

Constantly Targets Appropriate Audiences: If you’ve been feeling like your business hasn’t been reaching audiences like before, then maybe it’s time to switch things up with your content creation style. 

Content writers constantly experiment with writing styles so as to reach target audiences all the time. This way, you might even find a new niche of individuals interested in your business.

Defines Brand Image: Want to let people know exactly what you stand for, or create anticipation for a new product/service you’re introducing? That’s something you can achieve simply by writing content for and about your brand. 

 As said before, brands that connect to the audience are more likely to perform better in terms of search engine rankings, as opposed to a brand that is faceless and aloof, with very little information available on the internet.

Business content writing examples

Unsure about where to start from, but ready to make the leap to web content writing for your brand? Here are five tried-and-tested examples to perform well on search engine algorithms. 

Blog posts: Maybe the most important form of content writing for brands is long-form blog posts. These blog posts can be informational or simply a guide to your brand. The possibilities are unending when there’s no precise format you have to keep in mind. Blog posts are the most versatile and free-form of all business content writing.

Read the article on Blogging as a Work from Home option.

How-tos: While the prospect of writing how-tos about your brand seems somewhat limited, you can choose to explore outside the boundaries of them as well. You can start creating content around your niche and whip up informational how-tos that would be useful to your target audience. They’d then come to associate your brand with this content, leading them to purchase the products and/or services you have.

Listicles: Similarly, listicles remain one of the most popular forms of content that have been ranking highly online this decade. More than long-form content, listicles entail bite-sized pieces of information that ensure scannability and generate more clicks.

Website Content: Website content is quite underrated. There is so much that goes into the content creation part of having a website - the FAQs, the About section, and more. You can screen the content by using SEO tools to further your engagement with an extended audience.

Social Media posts: Finally, social media posts are requisite if you want your brand to stand out among thousands of others in your industry. Facebook posts, Instagram captions, Instagram stories, Twitter tweets -All of this is meticulously crafted by an experienced team of content writers. This allows your brand to get visible even to those scrolling through social media.

Resume Writing is also an emerging Skill that one can develop as a content writer.

Hiring Content writing services for your brand

If you are convinced about the Importance of content writing and the benefits it can have for your business, then your next step will be to hire content writers for your brand. You can achieve this in multiple ways.

You can choose to hire freelance content writers with fixed PPWs, or you may even choose to outsource them from a content writing firm. Thankfully, there are many of those in India.

In the next section, we’ll list out some content writing agencies where you can outsource content writers to write for your brand.

An interesting article on Knowing your passion, before taking a plunge into content writing.

Importance of Content Writing for Websites

How to get a Website content writer

There are multiple qualities you should be looking out for if you want to hire a content writer for your brand. The prerequisites of being a content writer should be your starting point. 

For instance, you should be on the lookout for individuals who have impeccable grammatical skills and can write about an array of things and topics, based on topics and niches assigned to them. 

Secondly, you may also want to look for a content writer who has written content relevant to what you want for your brand. This includes content writers that specialize in areas of content writing such as copywriting, ghostwriting, drafting social media posts, or drafting an email or sales pitches. 

Once again this largely depends on the kind of content you are looking for in order to populate your brand‘s name on the internet. 

Looking for a content writer for your website also entails looking for people who can work under tight deadlines and have flexible work schedules. Lastly, you want to be looking for someone who can communicate constantly with you about the content that they are working upon and accept feedback and criticism of all kinds.

How do I hire a content writer?

Before diving straight into the process of hiring a content writer, it is important to be distinct as to what you’re looking for. 

During recruiting a content writer for brands, you’ll have to make the content writing criteria clear to avoid any overlap between work, as well as draft an appropriate job description for the same. Here are some things to keep in mind while hiring a content writer:

Scope out your target audience: Before making it clear to your future content writing team as to what your target audience is and how your brand plans to reach them, it is important to know this yourself. 

By researching analytics and viewer engagement with your pre-existing content, you can likely have a rough idea of the details of your target audience, along with the kind of content that performs well with them.

Have a vision for your brand: Attempt to apply the common interview question of 'where do you see yourself in five years?’ to your brand. This will help you in gauging what your marketing strategies should be and the amount of outreach that you can gain in a stipulated period of time. 

You can then demarcate these details to a prospective content writer who can execute these goals accordingly.

Know what your brand stands for: Lastly, and maybe most importantly, you need to know the ideals that your brand follows. This includes having an inside-out knowledge of the workings as well as the public image of your brand.

You need to know how you’re planning to manipulate your brand image so as to ensure that your brand reflects your perspectives as well. This, once again, will be mirrored in the content that your prospective content writer whips up.

How much does it cost to hire a content writer?

Unfortunately, there’s no single answer for how much a content writer may charge for their services. This mainly depends on two pivotal elements, with which you can take in an approximation of how much you can shell out for a content writer (or even a content team).

Experience: Naturally, content writers with several years of experience may have higher PPWs than freelance content writers who are just starting out. The former offers you the advantage of hiring someone who has an in-depth idea of the industry, while the latter might be more cost-effective for your business, albeit unsafe.

Type of Work: The kind of work that you’re setting aside for your content writers also influences largely the sum of money you’ll be offering to them. For instance, technical content writing gigs are more money-spinning for the content writer, as it requires a ton of research, whereas sales or B2B content usually has reduced PPWs.

In a nutshell, the average trend of how much it costs to hire a content writer in India currently is anywhere between 0.25 PPW to 4 PPW. Once again, how much you’re offering your prospective content writer would also depend on their former experience and the type of work they’ll be doing with your brand.

Content Writing services in India

Best content writing services in India

With all the above information in mind, you’re finally ready to take on the challenge of hiring a content writer for your brand. But where are some places you can start looking from?

As mentioned before, you may either seek out freelance content writers by providing listings on websites such as Internshala, TimesJobs, Indeed, Naukri.com, Glassdoor, and others - or you may take it easy and outsource your content writers through other mediums. Some websites that can guarantee you content writing services are: 

  • Godot Media
  • Pepper Content
  • Writofy
  • Write Right
  • Contentnity

    • All these websites provide stellar content writing, graphic design, and digital marketing services and have been doing so for several years. These websites keep your needs in mind and tailor their content services exactly according to your needs.

    Also, some of these websites like Godot Media even provide a free trial. So, you can ensure that no resources are wasted by getting a free run of content writers. With their teams of highly trained content writers, you can make your brand’s engagement skyrocket with the littlest effort.

    Conclusion

    Content Writing and Digital Marketing are taking the new age mantra to make any business successful. A content writer should comprehend his target audience and be able to address the queries and needs of the website visitors. 

    If your content has the ability to convince the visitor about the product or service provided, there is a good chance that he will convert from visitor to customer.

    The Importance of Content Writing and its applications is vast in any business. It is ideal to research market trends and hire content writers who can create relevant content that will help your content and business thrive.

    Things to Know About Content Writing

    By
    Amit Gupta
    -
    0
    Things-to-about-Content-Writing

    Unlike what the name suggests, the act of writing content (mostly for some online space) is a multifaceted task that requires much more than just writing. But in a nutshell, content writing includes creating written short or long-form content in the form of articles, social media posts, blog posts, and such. 

    We use this form of content to increase the search engine optimization (hereafter referred to as SEO) quotient of a particular website or webpage. More than writing, content writing requires an exponential amount of research. 

    Since content writing mostly involves written words on the internet, it is an area of work that requires a team of professionals to deal with delicately.

    What is content writing in digital marketing?

    One of the most important facets of running an organization online is how you can market it to an extended audience. This is where content writing steps in. 

    Whether you’re just trying to get the word out about your business or services or just want more traffic on your website so people know what you do, then content writing is the first step to do so. Indeed, this is why many individuals who train in social media marketing also learn how to write content.

    Content writing in the sphere of digital marketing may include blog posts, advertisements, email marketing - and a lot more. You can find more information on this in the succeeding section of this article. 

    There are limitless possibilities if you’re planning to write content solely for the basis of marketing a particular product or service, as there are varied mediums you can do it through.

    Content Writing is considered the Top Work From Home Option.

    Types-of-content-writing

    Types of content writing

    As you’d expect, there are several varieties of content writing you can go after. Most content writers usually start out by dipping their toes into all these fields, before figuring out a niche that suits them best.

    Content Writing for Marketing

    As mentioned before, content writing works best when you want your message to have a certain CTA-ish tone to it. Content writing for marketing usually includes tones of persuasion, as you’re essentially encouraging the reader to take a step. 

    This might be, for instance, buying your product or the online course that you’re offering. You may have to write content in the form of emails, brochures, advertisements, social media posts, scripts, and much more. 

    Read the article on the Importance of Content Writing to know more about the value it can add to brands.

    SEO Content Writing

    SEO is one of the most daunting fields of work for fresh content writers. It appears to be highly specialized and incomprehensible, but it gets easier once you get the hang of it. SEO content essentially entails content consisting of researched keywords that have had the most interactions recently.

    To put it simply, you’re going to include as many popular keywords pertaining to your topic as possible so your piece of writing draws more traffic.

    According to the algorithm, your writing automatically ranks higher if it has a high number of keywords - so if you’re someone who’s good at working their way around some given keywords and can be precise with their writing style, then you should strongly consider SEO writing.

    Copywriting

    Have you ever wondered who comes up with concept ideas for advertisements, magazine headlines, brand tags and so on? These responsibilities fall upon the shoulders of copywriters. This sphere of content writing is popular for enthusiastic and fresh tones that convince the reader to take action. 

    Copywriting is something that requires you to keep thinking on your toes about the next idea that will be sure to resonate with your audience. If you have the creativity that it takes, then you can go for this incredibly money-spinning profession.

    Feature Writing

    Feature writing involves whipping up pieces that are informative and relate to a particular event or lifestyle. For instance, a blog catering to fashion may write about the fashion worn in the Met Gala.  This is feature writing, which we can do in both digital space as well as in physical print. 

    As mentioned, feature writing pieces walk a fine line between informative and overly fun - and it might be a great option for you if you’re a student of journalism or take interest in journalistic writing.

    Resume Writing is also an Important aspect of Content Writing.

    Starting-a-content-writing-career

    How do I start content writing?

    What do you actually need to become a content writer? Lucky for you, content writing is one of the most up-and-coming fields in which employment opportunities are instantaneous. 

    If you have a great command of your target language and can write creative content, you already have a better chance of becoming a content writer than many others. Along  withto these qualities, you may also want:

  • A Portfolio

    • Fret not if you don’t have a large selection of pieces to choose from so as to display them on your content writing portfolio. The first thing you’ll want is some internship experience, after which you’ll have enough know-how and hopefully published articles in order to make your very own portfolio. But, to make it big in the content writing industry, a portfolio is one of the only things you need.

  • Build a Social Circle

    • Also, to make content writing a lifelong career, it is important to know others who consider content writing as a full-time career. Building contacts is one of the first things you might want to do. This makes sure that even as a freelancer, you’re never short of work. 

    Knowing content writers would get you in touch with employers who will frequently hire you for your services.

    Read the Article on Freelancing to gather more information on opportunities for Freelancers.

  • Make a Blog/Publish Your Work

    • Even without a portfolio, you can have something to show for yourself when you find yourself in a content writing interview. Work published on websites such as Medium or WordPress adds to the credibility of your work and displays upfront to employers what your writing style is like and which form of content writing you’d be best suited to. 

    What does a content writer actually do?

    Now that you have some idea of what the scope of content writing is, it is important to understand what exactly it is that content writers do. As mentioned before, content writing is not just about mindlessly writing about a given topic. A lot of work goes into researching keywords, demands, writing tones, target audiences, and other specifications before writing the actual content. 

    After that, the content writer attempts to translate the research into copy for advertisements, brochures, blog articles, pamphlets, and anything else that contains written content. Many content writers also oversee and find out the keywords which they can use in their work. An SEO specialist will guide them through this and a Content Writer need not bother on this aspect.

    How can I learn content writing at home?

    Believe it or not, you can learn content writing from the comforts of your own home. Before doing so, it is important to view content writing as a journey - since it is one that will take you months, maybe even years, to master. 

    Hence, it is pivotal that you don’t hurry through the procedure. Here are some simple ways you can start from the grassroots level in content writing (or even make your existing content writing better!

  • Scope out Content on the Web

    • Before fully dipping your toes into the vast world of content writing, you need to understand the niche of what you’ll like to write. It is essential to read all the different types of the existing content on the internet till you find one that resonates strongly with you. 

    This will also help you in gauging the tone of different types of content writing. For instance, technical content has an informative and didactic tone, while digital marketing content has a persuasive and empathetic tone.

  • Look for Online Courses

    • There are a host of websites that offer content writing courses at your convenience that can help you fully understand everything about the topic. 

    These certified courses will also prove to boost your resume like nothing else, as it displays to possible employers that you’re not a complete newbie. You can explore some of these courses at Henry Harvin, Udemy, and Skillshare.

    • Garner Popularity

    This one’s a bit of a tricky one. Creating social media profiles and connecting with other content writers does not guarantee that you will be able to get your work out there.

    It definitely increases your chances of making it big as a content writing freelancer. It is likely that the more of your work you showcase, the more there is a possibility of someone hiring you for freelancing opportunities.

    What qualifications do content writers have?

    One of the best things about content writing is that no matter your background, you can always choose to switch careers midway and go after commercial content writing full-time. It is a fact that content writers who possess at least an undergraduate degree in Literature and/or Journalism always have an edge over others. 

    This is because of the fact that in academic degrees such as the above-mentioned, individuals train rigorously in the art of writing in different styles and tones. These individuals would also possess a more classy knowledge of the target language, coupled with excellent communicative and written skills.

    As mentioned before, you can try your hand at content writing irrespective of your academic background. All you need is an excellent grasp on a language and the ability to weave your thoughts exactly as directed, while also being able to work under deadlines and pressure. 

    Also, technical content writing opportunities in varied fields such as software designing, mathematical engineering, law, and so on may be the place for you if you have relevant qualifications.

    Is-Content-Writing-Hard

    Is content writing hard?

    If you think you have what it takes and are ready to step into the vast and ever-popular world of content writing, this must be the looming question in your mind. Unfortunately, there’s no easy and direct answer to this.

    Content writing may be extremely difficult if you’re not predisposed to spend your days writing away on an array of topics that you’ve researched. It is definitely not for you if your written work contains multiple grammatical errors and dim tones that don’t reach out to the audience. 

    A staple of subpar content writing is when the written content fails to draw in the reader by making the text seem overly boring or just has a bunch of “fluff.”

    On the other hand, as said before, if you have excellent command over the language then you might begin to consider content writing as a viable career. You must also be able to research and write about any topic under the sun as if it has been a lifelong passion of yours.

    You must also make your content saleable to any readers - meaning, it has to appropriately endorse the product/service to the reader. 

    Hence, content writing is extremely difficult because you should have a polished linguistic and marketing skills for your content to be going. It is also significantly easy because if you’re naturally gifted with these skills, then content writing is going to be a breeze for you.

    How do I practice content writing?

    The only way to be a master at your craft is by practicing it, time and again. Practicing content writing does not come easy - especially since all employers need prior writing experience. There are still ways to gain experience in content writing without working for a company.

  • Enroll yourself in a content writing course online/offline

    • Content writing courses often offer you the leeway of practicing your writing before you’re ready to dive headfirst into getting a content writing job. These courses will often give you feedback for your writing and simulate the environment of being an actual content writer, which would be immensely helpful for beginners.

  • Create an Imaginary Brand

    • This is an exercise that helps most content and creative writers when they’re starting out. Indeed, this is the magic formula of having all your content look professional and well-written. 

    What you’re doing here is imagining a particular product or service for a brand, along with its features, target audience - all other relevant specifications - and then writing long-form content infused with researched keywords. This is the best way to improve your content without actually working in a content writing position. 

    Internship for content writing

    As we know, the fastest way to learn a particular skill is learning while on the job. Scoring an internship that allows you to navigate between various content writing responsibilities might be the best for you if you’re a beginner. Plus, it is always important to go for a paid internship instead of working for a free one, as these offer more incentives and encourage you to always be on the lookout for a higher-paying position. 

    Some of these websites you can visit in order to take a look at the ever-growing vista of content writing positions are Internshala, LinkedIn, Indeed, Naukri.com, Glassdoor, and other websites. The Scope of Content Writing is many, we just need to understand the tricks of this trade.

    Conclusion

    These days, content writers are in high demand. So, if you've decided to go after this top emerging field as a career option, it's critical that you carefully evaluate your fit with the profession. 

    Make a full-scale investigation into the various aspects of content writing. You can also consult an expert in this field before finalizing your decision and diving into this highly money-spinning and creative career.

    Top Work from Home Jobs in India 2023

    By
    Amit Gupta
    -
    0
    Work-from-Home-Jobs

    A shift took place sometime in the 21st century where more people wanted to stay at home yet earn money. This is where the work from home concept started.

    India too is not far behind in this aspect. In this article you will come across some easy Work from Home jobs in India that you can take.

    You could read our views on the future jobs in India by 2025 and decide where to start from or you could look for the best work from home jobs in India today and start now.

    Work From Home Jobs: The paradigm shift

    In India, the 21st century was the time when many young minds decided to take a break from Sarkari Naukri. Yet wanted to create a name for themselves in the international market.

    Multinationals from across the world started office spaces in India. These companies tied up with A-level business schools in the country to hire students. With more money coming in as salaries, the spending power of the X and Y generation increased.

    Today people need more flexible working options and many of them start freelancing. Though freelancing in India is quite popular, unless you have a good clientele, it does not generate a continuous source of income and hence people look for work from home jobs.

    Work from Home Jobs: IT Boom

    The IT boom in India also hit in this period, and jobs moved from being physical to sitting at computers. Once the laptop market grew people began working from home all the time. These were the signs of the beginning of the work from the home jobs.

    With more work going online, corporates and employees are gaining flexibility. So far, only the women of the house who would look for online work options to gain financial independence.

    This work was less available and revolved around affiliate marketing or medical transcription. Then came the year 2019 and the world saw the global pandemic named CoronaVirus or Covid-19.

    Work From Home Jobs: Covid 19 and the rise in Technology

    Streets were empty, offices barren, and playgrounds felt silent. Everything changed almost overnight and all you can do is adjust.

    There was no more getting ready and going to work, even children were stuck at home and not going to school. The corporate world was in a lurch and adopted the work from the home platform.

    As majority of the work is on the online medium, companies got rid of hired office spaces. They gave their employees the tools to operate from the comfort of their homes.

    Today, many job types are using the work from home platform. But once the world opens up, some plan to go back to the office environment. While others find this method cost-effective.

    Why Work From Home Jobs

    I find the work-from-home environment both convenient and exhausting. I too have responsibilities at home and choose the work from home option over going to work.

    Hiring help during Covid-19 was not easy. After a year in the pandemic, we all have our personal experiences to share about this disease. As my child is between 2-3 years old she needs looking after.

    Every mother makes the best choices for their children. A full-time office goer who now wants to spend time at home with children due to their online classes. A fresh graduate trying to understand the world or a homemaker.

    There are work from home jobs which anyone can enjoy. They give you work-life balance and the income you need.

    Best jobs to work from home

    Once you have chosen by working from home, make sure you set up a work-like environment in one corner of your house. This action would make the people around you accustomed to not disturbing you when you are in your zone.

    Now comes the search for the best work from home jobs. Decide if you wish to take a work from home job that is part-time or full-time.

    The advice is to start with a field that you like or are already working in. Below are a few examples of job options that have always been on the work-from-home model.

    The geographical location of these will not change once the pandemic is over. Some of the below are work-from-home jobs without investment. While others may need you to put in some money. You could even start a business.

    Home-Baker

    Home Baker

    One of the fastest growing work from home options during Covid lockdown in 2020 and still continued to be a top choice of work from home option and small business from home for women's. You could learn home baking easily from this online course.

    Google Search on “baking” in the last 15 months has been at an all-time high. “How to make a cake at home” was one of the top 10 “How To” searches in 2020. On Instagram, #baking has over 32 million posts, and #homebaking has over 4 million. 

    Home bakers easily make anywhere between INR 50 thousand to INR 100 thousand a month and can further grow business to a bakery by employing some man power.

    Content-Writer

    Content Writer

    One of the top jobs in the market; content writers are high in demand. More people now understand power technology and the internet. 

    Businesses are willing to create more content to rank it on search engines and get traffic. Businesses and brands must educate the customers and this content is where required. This is one of the best work from home online jobs in today’s time. 

    You must have an excellent command of the language in which you wish to write. There is a lot of scope to grow in this field and make sure you have a sturdy laptop and a seamless internet connection. With the right skill and client, you could make up to INR 50 thousand a month.

    UXI creator/Web Developer

    Web-Developer

    Today, owning a business and not having a website is revenue loss. One needs to work on a laid out website that is simple to read and understand. It must hold the user’s interest and compel them to make a sale.

    Creating a fruitful website is not as easy as it sounds. But, anyone can do it once you have learned some basic skills like HTML, and coding basics. Others like search engine optimization, JavaScript, and either Photoshop or Canva, come later.

    If you are a fresher, start by targeting small businesses to get some practice. Your income will depend on the budget of the client so learn fast and capture the big fish. You make anything from 7 thousand to 1 lac per month depending on the company you work with.

    Social Media Manager

    Social-Media-Expert

    No one can argue with the fact that marketing has gone online. With the various social media tools, it is an easy target for a budding business to promote.

    Features like news feeds, ads, Instagram posts allow brands to get good visibility. The world of digital marketing is limitless and the addition of new platforms is adding to it. 

    If you are familiar with the job then dive right into it. You could make anything between 20 thousand to 50 thousand a month. But, if you are new to this field, you should take up a few online courses on it. This is one of the top works from home jobs in 2021.

    Data Entry Jobs

    Data-Entry-Jobs

    This field has been in the online work mode for a few years now. Big companies process large amounts of data every day.

    Not all these have the latest software or the manpower to accumulate or analyze this data. This is where the work of a data entry expert comes in. It is not as simple as writing down sentences from a computer. 

    You should have skills to read data, maintain records and be methodical in approach. Microsoft Excel is your best friend and it is a never-ending sea of knowledge. Take up a small course for polishing your excel skills and you can thank us later.

    Also, with the right platform you could make anything from 10 thousand rupees to 60 thousand. This depends on the amount of work you can do and the turnaround time you set.

    Language translator

    Language-Translation

    Brands from everywhere trying to break into the Indian market. The larger ones have people for translations. But, the smaller brands need people for this work. If you already know French or German you could look at remote work options from a few companies.

    Majority brands need translation from these two languages. Going global is not always the solution, India itself has more than 22 languages.

    If you know more than one regional language you could start making money with a local company as well. The salary varies in this profession and depends on the amount of work.

    Medical transcription

    Medical-Transcription

    The increasing demand in healthcare services is a reality. The doctor's prescription is not easy to read and someone should translate it. The main work here is listening to records from doctors and writing them down into a medical report. This job does not need physical office presence. But, I do need a keen sense of hearing.

    If you are from a medical background it will help with certain terms that many do not understand. This job is always in high demand. Some third party companies even give training to freshers to wish to make this a career. Negotiable on the salary once you gain experience in the field.

    Customer Service

    Customer-Service

    Gone are the days when large offices housed hundreds of employees. They would work over the phone addressing customers.

    In the pandemic, this job has adopted the work from the home method. Even Amazon and Flipkart, now hire customer representatives to work from remote locations.

    Companies are saving thousands of dollars on real-estate pricing. These are high-paying jobs. But, you need to work in different time slots. This depends on the country in which your employer operates from.

    Health and Fitness expert

    Fitness-Expert

    There is a paradigm-shifting to the online medium. Many apps in the market provide diet and exercise options to keep you fit. If you have knowledge about diet or are a nutritionist, you could enroll with these.

    You could also freelance and have an online client. If you are into fitness and have some courses under your belt, you could enroll as a fitness coach. 

    This would bring you a steady flow of customers. Looking at freelancing is also an excellent option when it comes to fitness. use mediums like Instagram, YouTube, and Facebook to market your course.  Once you gain popularity, the money comes rolling in.

    Tutor

    Tutor

    An online tutor is also a work-from-home job that uses the internet. You no longer need to be in the same city as the institute to teach students.

    If you have the knowledge you can import it by associating with institutes that work on the online mode. In the current times, even preschoolers are taking online classes. 

    The basic rule is a Bachelor’s degree in Education. Some EdTech companies only need good English skills. You could teach an online class of kindergarteners for first graders. Salary varies but you could start with 5 thousand and go up to any number.

    Business Development

    Business-Development

    Every business needs to grow. For that, it needs resources that can get more clients in. Sales professionals are vital to any brand as they are the voice and face of the company. When you will show confidence in a product the end client themselves will buy it.

    This profession requires excellent communication skills.  You should also gain detailed product knowledge as it may interest some people. 

    This job assures high pay and exciting opportunities. Days are never constant when working in sales. It is for people who want to work from home but are willing to give extra time to work.  With a promising  salary, from 20 thousand rupees, this is the highest paying work from home job.

    Blogger

    Blogger

    If you are passionate about writing, this one's for you. Create your blog and have people see the world through your eyes.

    You could write about anything you like, music, food, and experience at the zoo. It could even be a blog about recipes. It takes time, patience, and proper marketing to make money from it. Learning blogging is easy and you could do it by sitting at home.

    But, once you get the traffic, there is no end to how much you can make. This profession is one of the no investment options. But you may need to put in a few thousand rupees if you need good returns.

     Graphic Designer

    Graphic-Designer

    Not everyone has a fondness for this field. But, once you learn the skill, you realize it is easy and pays well.

    Everything from logo making to website visuals falls under this category. If you do not have the skill, go for a course to learn. It is a rapidly evolving field, and you may need to upgrade. But stay assured that your investment will pay off.

    A graphic designer earns anything from INR 40000 to 50000 rupees on a good day.

    Video Editor

    Video-Editor

    Become a video editor and make quick money. No special degree is needed to master this field. All you may need is to learn a few computer software's like Adobe Premiere Pro or Final Cut Pro.

    Investment in some advanced editing tools could come in handy as well. You can work from home in this one. You could work in any field that works with media in any manner. Try out a few free online tools and start your journey today.

    Travel Agent

    Travel-Agent

    The world loves to travel, and they need someone to guide them. Travelers need personalized information that suits them. And if you could work with them to customize their travel plan, you have a world to conquer.

    Becoming a travel agent takes some research. Understanding of the online booking platforms and deals. Tie-ups with the destination hotels and tourism councils. While many courses could help you know about this, it is not mandatory to do it.

    You could start small by booking for friends and making an itinerary. The primary source of income here is markups and commissions.

    Event Planner

    Event-Planner

    It may seem like this profession has taken a hit now. Once the world opens up, an event planner will be in high demand.

    Think Olympics 2020, someone or a team sat down and planned everything to run seamlessly. If you aspire to reach those heights, take up an event management short course.

    You may make less in the beginning but it pays well after a while.

    Bookkeeping & Accounting

    Accounting

    You do not need to be a registered CA or a CS for this one. But you will need some basic understanding of the work.

    For this, you could do a short certification course from a distance learning facility. A bookkeeper primarily manages the ledger for any organization.

    It is about knowing where the money gets spent against the amount earned. Once you master the art of bookkeeping, you can make as much as INR 30000 sitting at home.

    Recruiter

    Recruiting Career

    As the businesses grow they need to hire talent. This matchmaking is a wonderful skill to hone.

    Many companies are looking for remote or home-based recruiters who could find them the right talent. Thus recruiting makes a great career choice. You may like to read a few good books on recruiting to have a better understanding of this skill.

    You could start with a small organization and move to a larger one with experience. Recruiters earn a monthly salary. Some companies pay a percentage of the recruited person's salary.

    Computer Support Specialist

    computer-support-specialist

    In today's age, every person owns a laptop. Even children are doing their schooling on them. You wish to work from home and have knowledge about the computer.

    People need help with computers as now everyone understands it in detail. A computer support specialist is a person who helps people with it. It could be operating the computer hardware or some issue in particular software.

    You will need to do a few certifications and licenses. For this purpose, you will need at least a graduation degree. But once you find the appropriate organization, you can earn as much as INR 50000 as your starting pay.

    Legal Advisor

    Legal-Advisor

    This one is specifically for people interested in Law and order. Indian Law has many subsections, and any one of them could catch your eye.

    But, to become a legal advisor or a person or company, you will need an LLM or an LLB degree. You will also need a bit of proactive and practice understanding of Law.

    Registration with the BAR council of India is mandatory as well. It may seem like a tiring process but, you will have no shortage of clients. As you do not need an office, you could very well work from home for this one.

    Financial Advisor

    Financial-Advisor

    You will need special education to undertake this job. Nonetheless, it is rewarding.

    A financial advisor works with people or companies. He makes informative decisions on how where the money would grow when invested.

    You can even get a certification from the National Institute of the securities market. Also, the basic pay ranges between INR 2000-INR 50000. The more experience you gain, the better the package gets.

    Insurance Advisor

    Insurance-Advisor

    In current times, people worry for their life and loved ones. They search for good insurance companies.

    Not everyone gets the language of insurance providers. Hence an advisor becomes mandatory. As an insurance advisor, you will need to undergo some training. This training is at the organization itself. It will be to understand their product and pitch to the client.

    You do not need to have an office and can have clients even amongst friends. A confident personality, eye for detail, and sharp listening skills are all you need to make it in this field. The money earned is via commissions, and the higher the value of insurance sold, the more you earn. 

    YouTuber

    YouTuber

    YouTube is the latest trend. During the lockdown, many people took to YouTube to open their channels.

    It is an easy platform that requires views to earn. You earn via the advertisements and their view frequency. This job is one of the most lucrative options to work from home.

    You will need patience and dedication. YouTube focus and quality wins over quantity. The revenue is solely dependent on the number of views you get. Select topics that would interest you and the public and see the money fly in.

    Work from Home Jobs: Beware of Scams

    So, you decided to work from home and started by searching the internet. You see thousands of vacancies that google gave you in the first search. But wait! A lot of them are scams.

    Many people get conned for their details and it makes for a sad experience. Here are a few tips to identify potential scammers. Keep an eye on the below points when searching work from home jobs in India:

    1. The job posting must be from a legitimate company and not some random name 
    2.  Always cross-check if the company has any employees on LinkedIn
    3. There should be someone from the HR or recruitment team to answer your questions
    4. Never pay to get a job, it is a scam
    5. Ask for an offer letter with details like annual offs, medical benefits. The Cost to company, job description, and employer details are a must.
    6. Check if the employer asks for previous employment details and references

    Work from home is a life-changing method of working. It specially allows women to become independent while being available for their loved ones. Also, it is more about your passion that you want to translate into an income source.

    The financial freedom with home-based jobs is also an added advantage. It instills confidence and personality in a lady. With this option available, sitting ideal at home is no longer an option.

    Besides the above jobs, you could even start your own baking business from home. Make the most of technology and choose your desired field.

    Create your work life on your terms and enjoy working from home.

    2023 Guide to Successful Freelancing in India

    By
    Amit Gupta
    -
    0
    freelancing-in-india

    Out of all the different ways of earning money online, freelancing in India has seen a major rise amidst the Indian workforce. Be it students, home-makers, working professionals or retired personnel, many people are looking forward to learning how to do freelancing in India in the near future.

    However, in a country where 9-5 jobs still dominate the market, freelancing is yet to achieve its potential. Also, there are many myths and queries among aspiring freelancers that remain unanswered.

    That’s going to change for you!

    I have been working as a freelancer for around four years and since you’re here reading my article, I can confidently say that I know my stuff well. I have gained a lot of experience in my freelancing career, and I would like to share it with you through this article.

    Mainly, I would take you through the following points in my journey of freelancing in India:

    • Starting my journey as a freelancer
    • The need for a passive income
    • Getting clients as a freelancer
    • Underlying risks in a freelance career
    • Highest paying freelancing Jobs in India
    • Dealing with clients from around the world
    • Qualities required to become a freelancer
    • Scope of freelancing in India

    Why wait any longer?

    Journey-to-Freelancing-in-India

    Making the decision: Starting my freelancing Journey

    I have been into recruiting for a major period of my life and in 2011, I used to work for a company in Gurgaon (now Gurugram) and managed a huge portfolio.

    Everything was hunky-dory, but little did I know that my current lifestyle, which involved long sitting hours in front of the computer, would cause my health to deteriorate.

    After some time, I started facing major health issues like severe back pain and cervical stress.

    It reached a stage where I was bed-ridden for around three months!

    Now, because I was at a very senior position in my firm, I was able to manage my work without going to my office. I had the freedom to work remotely. At that time, I couldn’t work on my computer as I had a sling on my hand and a collar on my neck.

    Fortunately, the company could afford to give me support by appointing other people to handle my computer work.

    At this point, a very big question popped up in my mind.

    And it was, what if a junior employee would’ve had to go through the same situation?

    The company wouldn’t have been able to support him/her immediately!

    He would’ve had just two options

    • Either go without pay
    • Or quit the job

    “How would I make money if I were not able to go to my office due to some reason?”

    Searching for an answer to this question was one of the reasons why I started thinking about freelancing work.

    the-global-recession

    The Global Recession

    2008 - 2013 there was a great recession. Many senior professionals were ruthlessly laid off in front of my eyes.

    Since I was in the hiring business, I received endless calls from highly-experienced professionals who were struggling to find a new job. They reached a point where they couldn’t manage their loans and expenses. Consequently, their finances immediately came to a hit!

    The demand of job opportunities kept on increasing exponentially, while at the same time, their availability decreased at an even faster rate!

    This was quite alarming for me and many others out there who were totally on the mercy of their companies.

    After some time, when things started getting back on track, I moved to Pune on the role of country-head for my company. The workload increased from what it was previously and I had to continuously work in night shifts.

    The Dilemma

    But again, since my work involved long sitting hours, my health conditions came to an all-time low.

    In 2016, my back pain and cervical stress started building up to a stage where my doctor said that if I don’t do something about my current lifestyle, I could face paralysis!

    “Either quit your job or lose five years of your life”-these were the exact words of my doctor.

    Just remembering my situation back then sends chills down my spine!

    So, eventually, I quit my job and decided to work from home and start something of my own i.e freelancing!

    passive-income

    The Need for a Passive Income

    While I was in my corporate job, I overlooked the potential of a passive income. Also, I wish that I was sensible enough to start my freelance business alongside my job.

    This is because it is quite difficult to start something new from scratch when you urgently require money, or when your life puts you in a panic-inducing situation.

    However, this did not happen because when everything goes according to plan, we forget to prepare ourselves for the worst!

    I made this mistake

    You just need to learn from it!

    I believe that every working professional should be well-aware of these four things that can affect his/her career adversely:

    1

    Global Crisis

    The Great Recession of 2008 rendered numerous people jobless.

    2

    Pandemics

    This issue came into light after COVID-19. All of us are already well-aware of the havoc caused by this Pandemic in our daily lives along with the Job market.

    3

    Natural Calamities

    The Chennai floods of 2015 caused 50,000 job losses.

    4

    Health

    Like my own example, you never know when your body might betray you!

    These things are totally beyond our control. Due to these events, our future plans come to a sudden halt.

    This is when a passive source of income is the only solution that will help you survive, which, unfortunately, I didn’t realise earlier.

    When my Doctor gave me a frightening reality check, I had to leave my job but I didn’t have a clue of what we would do now!

    The only thing we could do was use our skills and make money i.e freelancing work in India

    I had already decided that I would not enter my family’s traditional brick and mortar business. I knew that handling godowns, sales processes and leg work were not my cup of tea. There is a huge cycle to maintain, and the expenses incorporated within it are even heavier!

    In a business, whether or not you’re making any profit at all, your expenses remain stationary, you just can’t cut down on them.

    Therefore, I thought of creating some source of passive income online and that’s how the journey of freelancing and creating websites started.

    Hence, the creation of AnyBodyCanBake, MappedSkills, AnyBodyCanShop and Jugaadu Chef.

    New-clients-for-freelancing-in-india

    Getting clients as a freelancer

    Time and again, many people ask me which websites they should target to get assured freelance jobs in India.

    When I started out, I had the very same question in my mind.

    However, over the years, I have found the perfect answer to this question!

    Nothing works unless and until you build an audience of your own.

    In the beginning, you should focus on developing your portfolio and increasing your reach among the people in your niche.

    You should try to build strong contacts with influential people.

    Positive comments on your profile would certainly act as a gold mine for you!

    Think from your client's perspective

    Let’s suppose that you’re looking for an IT consultant for your firm.

    You would browse through websites like freelancer.com, truelancer.com etc.

    You would immediately focus your attention to freelancers who have a lot of feedback/recommendations and following.

    You would look for someone who’s trustworthy and this trust comes from feedback and content analysis.

    As a freelancer looking for such an opportunity, you should create a blog on Linkedin and post quality content. There is a high chance that your clients would contact you before you contact them!

    Therefore, blogging is an essential skill for all freelancers. Your posts should demonstrate your knowledge. Your client should be able to get an idea of your experience and expertise.

    Believe it or not, this tactic is quite underrated.

    The Strategy - if you want to start freelancing in India

    Clients can decipher a lot about you from your feedback and blog posts!

    So, instead of contacting people and asking them to appoint you, you must make yourself so capable that clients would try to connect with you themselves!

    It is quite true that when you’re asking for work, you’re always on the downside.

    However, when people are connecting with you, you always have an upper hand!

    To increase your influence, you can use social media sites such as LinkedIn, Instagram, Facebook etc. depending on your niche.

    The importance of having a personal blog cannot be stressed more.

    These things in sync with each other, and a continuous flow of content on what your abilities are, or what you have to offer is the way to go!

    This will take time, but in the future, you’ll realise that every second spent was worth it!

    Top freelancing websites for beginners in India

    risk-under-freelacing-business-in-india

    Underlying risks in the freelance business

    The biggest risk or drawback you can face in the freelance business is losing your time and money.

    Let us understand this with an example:

    Let’s suppose that you’re new in the freelance business.

    If you don’t have your audience and contacts, you’re pretty much at the mercy of your client here. It’s possible that your client might pay you only after you complete your project.

    Or worse, your client might decide whether to pay you or not based on your performance!

    This can result in a huge loss of your time and money.

    Some freelancers use legal measures to get their payment, but again, such kind of procedures are quite draining, physically and financially.

    This risk can only be avoided by creating your own market before stepping into the freelance business, as mentioned previously.

    I take 50% of my patent in advance to avoid such circumstances.

    Yes, it is important to specify your terms and conditions to your client.

    A lot of people are also concerned about whether or not they would receive enough projects to make sufficient money every month.

    I can assure you that once you build a loyal audience and network, you wouldn’t have to worry about projects! They would keep coming to you.

    There can be fluctuations, yes, but it would be wrong to say that you would ever be rendered penniless!

    Other than this, I don’t really think that there’s any sort of risk in becoming a freelancer, because you can make use of all the time you have and decide how much you really want to work.

    Once you’re at a stage where you don’t need to worry too much about making money, and can live a peaceful life with a limited number of projects, you might want to switch back to the regular routine of spending more time with your family

    You would finally be able to balance your personal and professional life.

    It all depends on your aspirations and expectations from your freelancing career

    In short, there is no potential threat, unless and until you put yourself in a long term contract without any legal guarantee.

    Highest paying freelancing jobs in India

    Some of the most bought skills when freelancing work in India are:

    • Digital Marketing
    • Content writing
    • SEO Specialist
    • Social Media Managers
    • Financial advisors
    • Data analytics professionals
    • Web developers
    • Education and training
    • Creative designers
    • Photographer/Videographer
    • Video Editor
    • Health and fitness coach
    • Baking and Home Food Business

    Digital marketing is very much in-demand.

    FYI: if you are looking for top future jobs in India in 2020 - click here.

    The world's highest paying job

    Back in time, since the inception of business, or I would say since those days when the Barter system prevailed, the most in-demand and highly paid skill is nothing else but sales!

    If you have the ability to sell something, you would be able to demand the amount of money that you need!

    However, there has been a revolution in the way sales are conducted nowadays as compared to how they happened earlier.

    push-vs-pull

    Push vs Pull

    Earlier “Push” sales used to take place. In this type of sales, a lot of pressure was put on the customer to buy a particular product or service.

    The more the customer heard it, the more he was compelled to buy it!

    You’re living in an illusion if you think that this type of sales pattern would work in today’s world!

    Nowadays, if you would try to push your customer into buying your products, he/she would certainly pull away from you. No one would ever surrender to your requests.

    People now go on the Internet, “Pull’ the required information and then decide whether or not they should buy that product.

    They read reviews and do a lot of analysis before buying anything at all!

    Let’s say that I’m an influential blogger with a huge audience. If I write about a particular product, it is quite possible that my viewers would go on to but the product I’ve written about.

    Running behind ‘highly-paid’ jobs would land you nowhere!
    blogging-for-Freelancing-in-India

    Importance of blogging

    Blogging influences the sales of a product and helps people make buying decisions.

    This is a major reason why Blogging has gained immense popularity over recent years.

    People always pick up their phones and scan Google for relevant blog posts whenever they wish to research about a particular product.

    As more and more traditional businesses are coming online, the need for digital marketing has been ever-increasing.

    Consequently, it can be said that skills like blogging, website creation and digital marketing are mandatory to stay competitive in the freelance business.

    Artificial Intelligence is also another highly-paid skill as AI is our future!

    Without a doubt, AI is embedded in all our online systems and helps us process our customer’s psychology, buying trends and interests.

    IT-related skills have always been one of the most highly-paid skills of all time. They do require knowledge, experience and expertise.

    Decision making on what skill to sell

    I believe that when you decide to become a freelancer, you shouldn’t start by looking at highly paid jobs and then decide where you want to offer your freelancing services.

    This is a wrong yet popularly followed approach!

    Unless and until you are passionate about what you do, and you can work for hours at end on your project without feeling the need to be pushed by someone else, you can never be successful.

    Freelancing business is not about looking for highest-paying skills, but it’s more about asking yourself-” What is it that I love to do?” or “What services would I like to offer others?”

    The skill you come across while answering these questions is the one you should be picking up on. Believe me, no skill goes wasted in the freelance business! You can make money from literally any skill that you possess.

    If you follow your heart and work on what you’re passionate about, you would be able to make enough money for your survival as well as your future!

    happy-clients-in-freelancing-work

    Working with clients from around the world

    Many people ask me questions like “What is your take on International clients?”

    For me, if you’re there to provide services, how does it matter that who’s the consumer?

    The services you provide and the cost at which you provide them is going to stay the same whether your client is from India or the UK.

    In some cases, it might happen that the skills you wish to offer are not so popular in India.

    For example-hedge funds. If you understand the working of Hedge Funds and wish to guide other people in investing in the same, it’s possible that you might not receive many requests from India.

    However, in foreign countries, many people actively invest in Hedge Funds.

    So, in this case, you would need to build an international audience as well.

     You can talk to your ‘sad’ customers and resolve their issues so that they can be moved to the ‘happy’ customers bucket.

    Favourite countries to sell freelancing skills

    I have been asked on many occasions to reveal my favourite country in terms of clients for my freelancing work.

    Now, I cannot be irrational by categorizing my customers by saying whether they were good or not. People connect with us from all walks of life. Currently, I sell a lot of online courses and as a result, many people connect with us from around the globe.

    I have students from the UAE, Singapore, USA, India, and European Countries.

    What I have observed is that everybody has a different level of understanding and expectations.

    What each student wants to achieve by enrolling into my courses is different.

    The course, content and teaching style is the same, yet everybody experiences it differently.

    Consequently, each student would react differently.

    All we have to understand is the agenda behind their reactions and resolve any issues.

    There are only 2% of people across the globe who would intentionally try and trouble you. It’s not that they hold some grudges against you, but it’s just a habit which they develop over the period of time.

    All we can do for such people is let them know if their expectations from our services are highly unrealistic and move on!

    You can be quite sure of the rest of 98%, it’s just that their understanding level is different!

    customers-for-freelancing-work

    Customer Categorization

    Therefore, as a freelancer, you can never categorize your customers as good or bad, but rather you should keep an eye out for “repeatable’ customers.

    A repeatable customer would go on to buy your services and pay you. Whereas, a non-repeatable customer might not wish to invest his/her money in your services!

    Your goal should be to convert non-repeatable customers to repeatable ones by providing them with knowledge about your business.

    Another way in which you can group your customers is by listing them as ‘happy’ or ‘sad customers.

    You can ask your ‘happy customers to give you valuable feedback. Trust me, getting feedback from your customers is equivalent to gaining a lifeline!

    qualities-of-a-successful-freelancer

    Top 4 qualities  of a successful Freelancer

    In my experience, here are 4 qualities that you need to become a successful freelancer in India:

    • Disclipline
    • Self accountability
    • Learning Curve
    • Consistency

    You need to maintain a discipline towards your work

    Along with the freedom that comes with freelancing, also comes the temptation to procrastinate and be careless about your work.

    Without this quality, your career as a freelancer is bound to cripple before it even starts!

    If you are not sincere about your work, you’ll miss deadlines and consequently lose current as well as potential clients.

    Creating a work schedule and sticking to it is paramount for the management of your daily activities.

    You should stay self-accountable

    You should be able to ask yourself questions like

    • Did I make proper use of my time?
    • Did I work on my project whole-heartedly?

    When you work in a corporate office, it won’t make any difference if you do not utilise your time productively. However, when you’re working for yourself, it wouldn’t be wrong to say that you’re digging your own grave by not listening to your conscience.

    You should have a learning curve

    If you don’t have a learning curve, it would be impossible for you to stay in business. You need to upgrade your knowledge each and every day and keep up to date with the industry.

    Consistency is Key

    If you’re not consistent in what you do, your clients would find you highly unpredictable. No one would ever be able to trust you with projects in one go.

    You cannot work for a month and go on vacation for the next two months.

    No, it doesn’t work that way!

    People should be assured by the fact that you would always be there to receive projects and deliver them on time.

    Inconsistency could cause you to lose your clients to your competitors!
    scope-of-freelancing-in-india

    Scope of Freelancing in India

    The Freelance in India has seen a tremendous rise amidst COVID-19.

    However, I have noticed that people have now started thinking aggressively about becoming freelancers, just after this pandemic happened.

    This is because now they have started to realise the threat of being laid off or losing their income.

    This has quite a negative impact on both, the Freelance market and freelancers because since you’re in a hurry to make money, you reach a point where you offer your services to customers at a lower price.

    When you do so, the following situations arise

    You seem inferior to your client-

    Your self-respect is more important than money if you want to continue as a freelancer! Clients should not have the right to treat you inferiorly. If you’re completing their product sincerely, you have the right to ask for what you deserve. Do not settle for anything lesser than that!

    You should research extensively before you present your rate card. Analyse the bids made online and then decide your pricing. Do not make the mistake of placing a higher or lower bid than what your particular service or product is paid for.

    However, you can try providing additional benefits to your client and in turn, increase your rate. Providing more and demanding less is never going to work!

    Do not let your client be under the impression that you would do any kind of work or that you’re desperate for money.

    You compromise on the quality of your work-

    It is human nature that we would not work sincerely if we are not paid as per our will.

    If you do not deliver quality work, your client would lose trust in you.

    In fact, I have seen many companies dropping the idea of hiring freelancers due to the very same reason.

    This adversely impacts the Freelance market

    All of this happens because

    • You haven’t given your freelance career much thought before starting it
    • You haven’t created a business plan
    • You haven’t built your audience
    • You haven’t spent time in introspecting yourself and deciding which services you would be offering

    You can avoid all of this by pre-planning your freelancing journey using the tips and mantras mentioned earlier in this article.

    Decisions made hastily in panic would never benefit you in the long run!

    Conclusion

    All in all, it can be said that the future of freelancing in India looks bright with a positive and diversified scope of growth.

    123Page 2 of 3
    Facebook Instagram Linkedin Pinterest Reddit Twitter Youtube
    © MappedSkills 2018
    Open chat
    Hello 👋
    Please click on the link below to schedule a call with one of our Experts.
    https://mappedskills.com/apply/
    Thanks
    Team MS