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HutnHomes

Paid Media Strategy Turning 100k into 555 Leads & 600K in Real Estate Commission

HutnHomes is a leading Real Estate Consultancy in Mohali, Punjab, India. They specialize in Residential and Commercial properties, catering to mid to high budget consumers across in and around Mohali & Chandigarh Area.

Background

Imagine you're looking for a special key to open a treasure chest, but all you find are rusty old ones that don't work. That's what HutnHomes, a super cool real estate company in Mohali, felt like.

They tried using Facebook ad services to find qualified leads, but the results weren't great. Here's why:

Not the right people

Even when people showed interest, they weren't the kind of people who could actually buy the houses HutnHomes had. It was like finding a pirate who only likes vegetables instead of gold!

Ads weren't very smart

The Facebook ads were like shouting in a crowded market, everyone heard but no one really listened. They didn't target the right people who were actually looking for houses.

Leads cost too much

Each person who showed interest cost them a lot of money, like way more than they wanted to pay!

No secret map to success

HutnHomes didn't know how well their Facebook ads for real estate were doing or why. It was like sailing without a map!

Challenges

Despite utilizing Meta for paid advertising, qualified leads remained elusive. Their previous digital marketing companies promised the golden ticket, but could not bring in the correct leads that could convert into real business.

HutnHomes connected with MappedSkills Marketing, a performance marketing agency in Pune, with the following challenges:

High Cost Per Lead

Every lead felt like pulling teeth, draining the marketing budget without generating meaningful conversions. The cost per lead (CPL) skyrocketed, exceeding their targeted threshold by a significant margin.

Low Lead Quality

Each person who showed interest cost them a lot of money, like way more than they wanted to pay!

Not The Right People

Even when people showed interest, they weren't the kind of people who could actually buy the houses HutnHomes had. It was like finding a pirate who only likes vegetables instead of gold!

Ads Weren't Very Smart

Facebook ad were like shouting in a crowded market, everyone heard but no one really listened. They didn't target the right people who were actually looking for houses.

No Secret Map To Success

HutnHomes didn't know how well their Facebook ad services were doing or why. It was like sailing without a map!

HutnHomes felt like they were stuck on a pirate ship with a leaky map! Their previous digital marketing company promised buried treasure through Facebook ad services, but instead, they got a bunch of rusty video ads and a leaky Facebook Lead form.

Each "interested" pirate cost a whopping ₹558 and to top it off, only 7 pirates showed up at all! The cost per lead kept rising like the tide, threatening to sink their marketing budget ship altogether.

Current Progress
Current Progress
Current Progress
 Leads Acquired - 7
Current Progress
Current Progress
Current Progress
 Cost Per Lead - ₹558/-

None of the lead came out to be a qualified lead increase to the miseries of HutnHomes. It was clear HutnHomes needed a new map and a more skilled crew, particularly in Facebook advertising for realtors to navigate the treacherous waters of Meta advertising.

Client Expectation

HutnHomes knew they needed a skilled crew and a fresh approach. That's when they set sail for the shores of MappedSkills. HutnHomes had a clear set of expectations: they wanted a treasure trove of qualified leads, not a bunch of barnacles clinging to their budget.

They craved a map that targeted the right kind of landlubbers – those with pockets full of rupees and a genuine desire for a new property.

Most importantly, they needed a cost-effective journey, not one that would leave them stranded on an island of financial despair.

Solution

HutnHomes' previous voyage through Meta ads had been fraught with peril – high costs, irrelevant leads, and a sinking budget. But with MappedSkills at the helm, they were ready to rewrite their story.

Our Innovation

Abandoning the Leaky Video Ship

MappedSkills ditched the video ads that were draining their budget and replaced them with eye-catching static images showcasing the properties in all their glory. These real-life photos provided a clear picture of what HutnHomes had to offer, instantly capturing the attention of potential buyers.

Crafting the Perfect Bait

MappedSkills knew that captivating visuals weren't enough. They crafted compelling ad copy that spoke directly to the target audience, highlighting the unique features and benefits of HutnHomes' properties. This persuasive language acted as the irresistible bait, drawing in qualified leads who were genuinely interested in what HutnHomes had to offer.

Navigating the Junk Seas

Not all leads are created equal. MappedSkills implemented high intent Facebook Lead Forms to filter out the "barnacles" – those with no real interest in buying. By asking qualifying questions within the form, they ensured that only serious potential buyers made it through, saving HutnHomes valuable time and resources

Constant Optimization

The Journey Continues: MappedSkills didn't just set sail and forget the map. They embraced a spirit of continuous improvement, testing different ad formats and copy variations.

This relentless pursuit of optimization led to a dramatic reduction in the cost per lead, from a staggering 558 rupees to a much more manageable 187 rupees.

TREASURE FOUND

Qualified Leads Ahoy!

The results were nothing short of remarkable. Not only did the cost per lead plummet, but the quality of leads skyrocketed.

55% of the leads generated were genuinely interested in the projects HutnHomes offered, transforming them from mere "interested parties" to potential buyers ready to walk the plank and embark on a new journey with HutnHomes.

MappedSkills' expertise and data-driven approach transformed HutnHomes' Meta presence from a leaky ship to a treasure-laden vessel. With a clear map, captivating bait, and a relentless pursuit of optimization, they unlocked a wealth of qualified leads, propelling HutnHomes towards a brighter, more successful future.

Results

Our hard work paid off with a 66% decrease in cost per lead, and lead quality improved from 8% to 55% interested leads in just four months.

Before

Cost Per Lead

₹558

Total Leads

7

Lead Quality

5%

Investment

₹3,906

Revenue

₹50,000

After

Cost Per Lead

₹188

Total Leads

555

Lead Quality

55%

Investment

₹104,904

Revenue

₹600,000

Progress: Oct 23 - Jan 24

HutnHomes, the leading real estate agency in Mohali, was adrift in a sea of ineffective Meta advertising. High costs, irrelevant leads, and a sinking budget threatened their marketing efforts.

But then, MappedSkills entered the picture, their expertise in paid Meta advertising acting as a life raft for the struggling company.

HutnHome Paid Marketing Progress

In just four months, MappedSkills transformed HutnHomes' Meta strategy, unlocking a wealth of qualified leads and propelling them towards a successful future.

This case study serves as a testament to the power of data-driven marketing and the expertise of MappedSkills in navigating the ever-changing waters of Meta advertising.

Sandeep Rao, Founder of HutnHomes

Testimonial

"When we partnered with this amazing digital marketing team, we knew we were in good hands, but we didn't anticipate the extent of the success we would achieve. We were grappling with poor quality lead and a disappointing cost per lead. Their team came in with a clear, well-thought-out strategy and a targeted PPC campaign.

The results speak for themselves — a 66% decrease in the cost per lead, a 55% increase in the lead quality, and an incredible 20% conversions from hot leads! I wholeheartedly recommend their services to any business looking to revamp their Facebook Ads and see real, quantifiable results."

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