Date
December - 2023
Client
T4Business, Pune
Networking-based Business Platforms
2–5 employees
Entrepreneurs, business owners, and professionals looking for networking opportunities to grow their business
India, focusing on business hubs such as Pune, Bengaluru, Mumbai, and Hyderabad
T4Business, a growing networking-based business platform, faced challenges in effectively engaging its audience through email marketing. Existing email campaigns lacked personalization and failed to convey the value of their business platform and events. As a result, they struggled to increase registrations and onboard new members. T4Business needed a targeted email marketing strategy to boost engagement, drive event registrations, and convert leads into platform users.
Driving registrations for networking events and webinars, increasing sign-ups for the T4Business platform one of the top business platforms, and nurturing leads to convert them into active platform users and event attendees will boost engagement and drive growth.
Existing campaigns saw below-average open and click-through rates, limiting reach and effectiveness.
Networking event registrations were inconsistent, affecting participation rates.
A lack of follow-up emails led to missed opportunities for converting interested prospects.
The platform’s value proposition and event benefits were not effectively communicated in emails for business platforms.
A multi-layered email marketing strategy was developed to improve engagement, communicate the business platform’s benefits, and drive registrations for events.
The email list was segmented into groups such as new leads, existing members, and past event attendees. Personalization was based on user behavior, such as webinar interests, registration history, and geographic location.
Visually appealing emails were designed to highlight upcoming networking events, including guest speakers, agenda details, and key benefits of participation. Follow-up emails with reminders and links to join the events were sent to promote the business platform.
A series of emails was created to introduce the platform, its features, and success stories from existing members. Case studies showcasing how business platforms like T4Business facilitated valuable connections and partnerships were included.
Targeted emails were sent to inactive users offering free trials, exclusive content, or incentives to rejoin the platform. The benefits of being an active member of the business platform T4Business network were highlighted.
To segment audiences, automate workflows, and track engagement metrics.
To design engaging and branded email templates.
For monitoring traffic and conversions driven by email campaigns.
For email campaign design and management.
Increased Event Registrations
Email campaigns drove a 45% increase in registrations for networking events over three months.
Higher Platform Sign-Ups
Sign-ups for the Tays4Business platform grew by 30%, with significant conversions from email leads.
Improved Engagement Rates
Email open rates increased from 14% to 26%, and click-through rates improved by 40%.
Re-Engagement Success
20% of inactive members returned to the platform after targeted email campaigns.
Event Registrations
100/month
145/month
Platform Sign-Ups
300/month
390/month
Email Open Rate
14%
26%
Click-Through Rate
10%
14%
Business platforms like T4Business successfully leveraged email marketing to drive event registrations, grow platform sign-ups, and re-engage inactive members. The personalized approach, coupled with visually appealing emails and strategic follow-ups, significantly improved engagement and conversions.
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