How a Real Estate Agency Generated High-Quality Leads Using Google PPC Strategies

Date

September - 2023

Client

HutnHomes, Mohali, Punjab,India

Client Profile

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Industry

Real Estate (Residential and Commercial Properties)

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Company Size

5–10 employees

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Target Audience

Homebuyers, sellers, and investors seeking premium real estate services.

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Geographic Target

Tricity region (Mohali, Chandigarh, and Panchkula)

Problem Statement

HutnHomes faced consistent real estate lead generation challenges in the competitive Tricity market. Their previous Google PPC campaigns incurred high costs and unqualified clicks, delivering poor ROI. Adopting an expert-driven strategy attracted high-quality real estate lead generation, reduced costs, and maximized inquiries from serious buyers and investors.

Business Goals

HutnHomes leveraged Google PPC for a real estate agency for marketing to drive high-quality leads. They aimed to increase inquiries for premium properties, reduce cost per lead, and strengthen their online presence to stay competitive in the regional market.

Challenges

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High Competition

Competing with established real estate agencies in the Tricity region increased costs for Google PPC campaigns targeting real estate investors and buyers.

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Unqualified Leads

Ineffective ad targeting and poorly optimized landing pages resulted in wasted Google PPC spend and missed real estate opportunities.

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Low Conversion Rates

Previous Google PPC campaigns attracted irrelevant traffic, lowering the quality of real estate lead generation.

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Rising CPC (Cost Per Click)

High CPC for competitive real estate keywords in Google PPC campaigns strained the marketing budget.

Strategy and Tactics

HutnHomes leveraged Google PPC for a real estate agency for marketing to drive high-quality leads. They aimed to increase inquiries for premium properties, reduce cost per lead, and strengthen their online presence to stay competitive in the regional market.

Services Provided

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Google PPC strategy

A tailored Google PPC strategy for a real estate company in Tricity focused on high-demand locations, leveraging intent-driven keywords.

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Google Display Ads

Created visually engaging Google Display Ads for real estate, targeting buyers and investors in Tricity’s premium neighborhoods.

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optimized landing pages

Optimized landing pages with clear CTAs and property highlights to enhance user experience and boost real estate lead generation.

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audience segmentation

Implemented geotargeting and audience segmentation in Google PPC campaigns to target high-net-worth buyers and investors.

Tools and Technologies

Google PPC tools

To manage campaigns and track real-time performance metrics effectively.

Google Analytics

To gain insights and optimize the real estate conversion funnel.

Google Tag Manager

To track real estate conversions and user interactions effectively.

 

Lead Form Extensions

To capture real estate leads directly within the ad interface.

Results & Metrics

Increased Lead Volume

Achieved a 60% increase in real estate leads within three months using targeted Google PPC lead generation techniques.

Reduced Cost Per Lead

Reduced cost per lead by 40% in Google PPC campaigns while maintaining strong ad visibility.

Enhanced Conversion Rates

Boosted landing page conversions by 35% with optimized layouts and clear CTAs for real estate campaigns.

Expanded Reach

Google Display Ads for real estate expanded reach by 70%, targeting more potential buyers and investors in the region.

Before & After Comparisons

Metric

Before

After

Monthly Leads Generated

40

64+

Cost-Per-Lead (CPL)

₹2,500

₹1,500

Landing Page Conversion

2.5%

4.0%

Display Ads Reach

Limited

70% higher

Quote
Sandeep Rao,
Partner, HutnHomes

Conclusion

HutnHomes utilized a Google PPC strategy to achieve remarkable results in the competitive Tricity real estate market. By focusing on high-performing keywords, geotargeting, and display ads, the campaign boosted real estate lead generation, reduced costs, and strengthened the real estate agency’s digital presence.

Looking to generate high-quality real estate leads with Google PPC Ads?