Date
September - 2023
Client
HutnHomes, Mohali, Punjab,India
Real Estate (Residential and Commercial Properties)
5–10 employees
Homebuyers, sellers, and investors seeking premium real estate services.
Tricity region (Mohali, Chandigarh, and Panchkula)
HutnHomes faced consistent real estate lead generation challenges in the competitive Tricity market. Their previous Google PPC campaigns incurred high costs and unqualified clicks, delivering poor ROI. Adopting an expert-driven strategy attracted high-quality real estate lead generation, reduced costs, and maximized inquiries from serious buyers and investors.
HutnHomes leveraged Google PPC for a real estate agency for marketing to drive high-quality leads. They aimed to increase inquiries for premium properties, reduce cost per lead, and strengthen their online presence to stay competitive in the regional market.
Competing with established real estate agencies in the Tricity region increased costs for Google PPC campaigns targeting real estate investors and buyers.
Ineffective ad targeting and poorly optimized landing pages resulted in wasted Google PPC spend and missed real estate opportunities.
Previous Google PPC campaigns attracted irrelevant traffic, lowering the quality of real estate lead generation.
High CPC for competitive real estate keywords in Google PPC campaigns strained the marketing budget.
HutnHomes leveraged Google PPC for a real estate agency for marketing to drive high-quality leads. They aimed to increase inquiries for premium properties, reduce cost per lead, and strengthen their online presence to stay competitive in the regional market.
A tailored Google PPC strategy for a real estate company in Tricity focused on high-demand locations, leveraging intent-driven keywords.
Created visually engaging Google Display Ads for real estate, targeting buyers and investors in Tricity’s premium neighborhoods.
Optimized landing pages with clear CTAs and property highlights to enhance user experience and boost real estate lead generation.
Implemented geotargeting and audience segmentation in Google PPC campaigns to target high-net-worth buyers and investors.
To manage campaigns and track real-time performance metrics effectively.
To gain insights and optimize the real estate conversion funnel.
To track real estate conversions and user interactions effectively.
To capture real estate leads directly within the ad interface.
Increased Lead Volume
Achieved a 60% increase in real estate leads within three months using targeted Google PPC lead generation techniques.
Reduced Cost Per Lead
Reduced cost per lead by 40% in Google PPC campaigns while maintaining strong ad visibility.
Enhanced Conversion Rates
Boosted landing page conversions by 35% with optimized layouts and clear CTAs for real estate campaigns.
Expanded Reach
Google Display Ads for real estate expanded reach by 70%, targeting more potential buyers and investors in the region.
Monthly Leads Generated
40
64+
Cost-Per-Lead (CPL)
₹2,500
₹1,500
Landing Page Conversion
2.5%
4.0%
Display Ads Reach
Limited
70% higher
HutnHomes utilized a Google PPC strategy to achieve remarkable results in the competitive Tricity real estate market. By focusing on high-performing keywords, geotargeting, and display ads, the campaign boosted real estate lead generation, reduced costs, and strengthened the real estate agency’s digital presence.
Looking to generate high-quality real estate leads with Google PPC Ads?
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