Date
June - 2023
Client
Sugar Shine India, Ambala City
Online Retail (Cake Decoration Supplies)
15–20 employees
Bakers, baking enthusiasts, and professional cake decorators looking for vibrant cake sprinkles, edible paint brushes, and other premium cake decoration supplies
Pan-India, with a focus on urban markets and baking hubs
Sugar Shine India, a premium cake decoration brand, faced challenges in building a strong online presence across the baking industry and engaging its niche audience. The brand struggled with low social media engagement and inconsistent messaging resulting in low online Impact across social media. To overcome these challenges, Sugar Shine India sought a tailored content marketing strategy to showcase its products effectively, increase brand recognition, and drive conversions for the cake decoration Industry.
Increasing brand visibility, driving website traffic and online sales, and building a loyal community of baking enthusiasts will help establish Sugar Shine India as a go-to platform for cake decoration supplies.
Limited brand recognition among bakers and baking enthusiasts hindered growth.
Reaching and engaging with the baking community required tailored and creative content.
Customers were unaware of using products like edible paintbrushes and unique sprinkles creatively for cake decoration.
Posts lacked the visual appeal and consistency to capture the attention of the target audience.
A comprehensive content marketing strategy was developed to create visually compelling, product-focused, and community-driven content, highlighting the uniqueness of Sugar Shine India’s products related to cake decoration.
High-quality Instagram and Facebook reels, carousel posts, and stories were designed to showcase product demonstrations. “Before-and-after” visuals were created to highlight the transformative impact of Sugar Shine products on cake decoration.
Interactive contests were launched encouraging customers to share their cake creations using Sugar Shine products. User submissions were promoted on social media, fostering a sense of community and trust among followers.
Short, engaging video tutorials were produced demonstrating creative uses of edible paint brushes, sprinkles, and other products. The focus was on “how-to” videos to educate customers on cake decoration techniques.
The content was created tailored to festive and seasonal themes, such as “Diwali Cake Decoration Tips” and “Christmas Special Cake Sprinkles Ideas.” Limited-edition products and offers were promoted to align with festive campaigns.
For designing visually stunning social media graphics and carousel posts.
To edit and enhance video tutorials and reels.
For email campaign design, automation, and tracking.
To monitor social media performance and engagement.
Higher Social Media Engagement
Engagement rates on Instagram increased by 65%, with reels generating the highest interaction.
Increased Online Sales
Conversion rates improved by 35%, driven by visually appealing product showcases and email campaigns.
Improved Brand Awareness
Social media follower count grew by 50%, with significant traction from UGC campaigns.
Customer Community Growth
Over 700 new user-generated submissions were received during contest campaigns.
Social Media Engagement
8%
13%+
Product Page Conversions
15%
20%
Customer Community Size
200
700+
Online Sales Growth
Moderate
Significant
Sugar Shine India successfully leveraged content marketing to build brand awareness, engage with its target audience, and drive sales. By focusing on educational and visually appealing content, the brand established itself as a trusted name in cake decoration supplies, creating a thriving online community of bakers.
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