Organic search
SEO that is judged on the enquiries it produces.
We help your business show up for the searches that matter and improve the pages people land on. Then we measure whether organic search is producing genuine enquiries.
- A search
- A result
- Your page
- An enquiryWhat we judge it on
Sound familiar?
Where SEO usually goes wrong.
Your competitors appear in Google. Why don’t you?
Buyers may be finding others first. We look at which searches matter and what is holding your pages back.
Your website gets visitors. Why aren’t they contacting you?
Visits only help if the page gives people a reason and a way to get in touch. We look at what happens after the click.
Your SEO reports look positive. What has actually improved?
Rankings and visits are not the same as enquiries. We focus on what changed for the business.
The work
What our SEO work includes.
Scoped to what your business needs. Not every engagement includes every item.
Find the right searches
Work out which searches are worth going after.
- Search intent
- Relevant opportunities
- Competitor research
Make your website easier to find
Help search engines find, understand and navigate your site.
- Technical SEO
- Indexing
- Site structure
- Internal links
Also: page speed, structured data, protecting rankings during a site rebuild.
Create and improve useful pages
Pages that answer what searchers came to find.
- Service pages
- Content
- On-page optimisation
Turn visibility into enquiries
Make it easier for visitors to get in touch, and see it happen.
- Landing-page improvements
- Conversion opportunities
- Measurement
How we work
Four steps, in this order.
Audit
Review your site, searches and how enquiries arrive.
Prioritise
Agree what to fix first in a written plan.
Improve
We make the agreed improvements.
Measure
A monthly report and review call show what changed.
Measurement
What an SEO performance review can cover.
Some enquiries arrive with no clear source. We show those separately instead of counting them as SEO.
Relevant search visibility
Where you appear for the searches that matter.
Organic website visits
How many people arrive from search.
Enquiries from organic search
What those visits turned into.
Improvements and next priorities
What we completed and what comes next.
What you can expect
Clear work. Visible progress.
We identify what needs improving, act on agreed priorities and show you what changed.
SEO takes consistent work. We’ll explain what needs attention first and what progress you can realistically expect.
Defined priorities
Know what we’re working on.
Clear communication
Know what’s happening and why.
Transparent reporting
See what changed.
Regular reviews
Agree what comes next.
SEO projects
SEO work we’ve delivered.
Two historical projects where MappedSkills delivered the SEO work.
Anybody Can Bake
Eggless and healthy baking education.
SEO delivered by MappedSkills. Historical SEO project
Results not yet published.
Bakedemy
Cake decoration and cake design education.
SEO delivered by MappedSkills. Historical SEO project
Results not yet published.
Questions
Common questions.
How long does SEO take?
It depends on your website, competition and what needs improving. We’ll explain the priorities and realistic timelines before you start.
Can you guarantee first-page rankings?
No one can guarantee Google rankings. We commit to agreed improvements, clear reporting and regular reviews.
What does monthly SEO work include?
We work on agreed priorities, report on what changed and review the next steps with you each month.
How do SEO and Google Ads work together?
Google Ads can generate visibility quickly. SEO builds visibility over time. Many businesses benefit from both.
Start a conversation
Let’s look at what search is doing for you today.
Tell us what you’re seeing now, and we’ll tell you where to look first.