Date
June - 2020
Client
Vibgyor School, Pune
Education (K-12 School)
200+ employees
Parents of school-aged children (ages 3–16) seeking high-quality education with a focus on academics, extracurricular activities, and all-round development
Pune and surrounding regions
Schools like Vibgyor, a reputed K-12 institution, faced challenges in effectively communicating its unique offerings to parents such as Schools Education. Their existing marketing efforts lacked engaging content and struggled to generate sufficient inquiries. The school needed a comprehensive content marketing strategy to showcase its strengths and attract prospective parents.
Building awareness about Vibgyor Schools programs and facilities, positioning the school as a thought leader in K-12 education, and increasing inquiries and admissions through engaging, informative content will enhance the schools brand reputation and attract more students ultimately providing an innovative education.
Existing content was generic and failed to capture the attention of parents looking for specific solutions for their children’s education and projecting current Schools education scenarios.
Vibgyor’s strengths in extracurricular activities and innovative education policies were not effectively communicated.
Pune’s education sector is highly competitive, requiring Vibgyor to stand out through impactful messaging.
The school lacked a robust content strategy to drive online visibility and engagement.
A comprehensive content marketing strategy was implemented to increase awareness, highlight Vibgyor Schools unique offerings, and establish it as a trusted name in K-12 education.
Engaging blog posts on topics like “How to Choose the Right School for Your Child among reputed schools” and “The Importance of Extracurricular Activities in All-Round Development” were developed. Detailed case studies and success stories showcasing student achievements and alumni success were created.
Videos highlighting the school’s facilities, innovative education methods, and extracurricular activities were produced. Testimonial videos featuring parents and students were created to build trust and credibility.
Infographics, reels, and carousel posts were designed to share quick, engaging insights about Vibgyor Schools education programs and achievements. Regular updates about events, workshops, and parent-teacher collaborations were shared.
SEO-friendly articles were published to improve the school’s search engine rankings for keywords like “best schools in Pune” and “holistic innovative education for children.” Existing website content was optimized to enhance discoverability and user experience.
To design visually appealing social media graphics and infographics.
For publishing and managing blog content.
For tracking website traffic and content performance.
To identify and optimize relevant keywords for blog posts and articles.
Increased Inquiries
Content marketing efforts contributed to a 40% increase in online admission inquiries within six months.
Improved Website Traffic
Organic traffic to the website grew by 50%, driven by SEO-optimized blog posts and articles.
Higher Social Media Engagement
Engagement rates on social media increased by 45%, with notable performance from reels and testimonial videos.
Enhanced Brand Perception
Surveys indicated that 70% of parents viewed Vibgyor as a leading school offering holistic education.
Monthly Admission Inquiries
150
210
Website Traffic
5,000 visits
7,500 visits
Social Media Engagement
10%
14.5%
Parent Satisfaction Score
60%
70%
Schools like Vibgyor successfully leveraged content marketing to increase awareness, drive admissions, and build a strong brand presence online. By focusing on high-quality, engaging, and informative content, the school effectively showcased its strengths and connected with prospective parents, reinforcing its reputation as a top-tier K-12 institution in Pune.
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