Content Marketing for Schools

Date

June - 2020

Client

Vibgyor School, Pune

Client Profile

Mappedskills_dark-circle.svg

Industry

Education (K-12 School)

Mappedskills_dark-circle.svg

Company Size

200+ employees

Mappedskills_dark-circle.svg

Target Audience

Parents of school-aged children (ages 3–16) seeking high-quality education with a focus on academics, extracurricular activities, and all-round development

Mappedskills_dark-circle.svg

Geographic Target

Pune and surrounding regions

Problem Statement

Schools like Vibgyor, a reputed K-12 institution, faced challenges in effectively communicating its unique offerings to parents such as Schools Education. Their existing marketing efforts lacked engaging content and struggled to generate sufficient inquiries. The school needed a comprehensive content marketing strategy to showcase its strengths and attract prospective parents.

Business Goals

Building awareness about Vibgyor Schools programs and facilities, positioning the school as a thought leader in K-12 education, and increasing inquiries and admissions through engaging, informative content will enhance the schools brand reputation and attract more students ultimately providing an innovative education.

Challenges

Mappedskills_dark-circle.svg

Low Audience Engagement

Existing content was generic and failed to capture the attention of parents looking for specific solutions for their children’s education and projecting current Schools education scenarios.

Mappedskills_dark-circle.svg

Lack of Awareness

Vibgyor’s strengths in extracurricular activities and innovative education policies were not effectively communicated.

Mappedskills_dark-circle.svg

Competitive Market

Pune’s education sector is highly competitive, requiring Vibgyor to stand out through impactful messaging.

Mappedskills_dark-circle.svg

Minimal Online Presence

The school lacked a robust content strategy to drive online visibility and engagement.

Strategy and Tactics

A comprehensive content marketing strategy was implemented to increase awareness, highlight Vibgyor Schools unique offerings, and establish it as a trusted name in K-12 education.

Services Provided

Mappedskills_dark-circle.svg

Content Creation

Engaging blog posts on topics like “How to Choose the Right School for Your Child among reputed schools” and “The Importance of Extracurricular Activities in All-Round Development” were developed. Detailed case studies and success stories showcasing student achievements and alumni success were created.

Mappedskills_dark-circle.svg

Video Content

Videos highlighting the school’s facilities, innovative education methods, and extracurricular activities were produced. Testimonial videos featuring parents and students were created to build trust and credibility.

Mappedskills_dark-circle.svg

Social Media Content

Infographics, reels, and carousel posts were designed to share quick, engaging insights about Vibgyor Schools education programs and achievements. Regular updates about events, workshops, and parent-teacher collaborations were shared.

Mappedskills_dark-circle.svg

SEO-Optimized Articles

SEO-friendly articles were published to improve the school’s search engine rankings for keywords like “best schools in Pune” and “holistic innovative education for children.” Existing website content was optimized to enhance discoverability and user experience.

Tools and Technologies

Canva

To design visually appealing social media graphics and infographics.

WordPress

For publishing and managing blog content.

Google Analytics

For tracking website traffic and content performance.

SEMrush

To identify and optimize relevant keywords for blog posts and articles.

Results & Metrics

Increased Inquiries

Content marketing efforts contributed to a 40% increase in online admission inquiries within six months.

Improved Website Traffic

Organic traffic to the website grew by 50%, driven by SEO-optimized blog posts and articles.

Higher Social Media Engagement

Engagement rates on social media increased by 45%, with notable performance from reels and testimonial videos.

Enhanced Brand Perception

Surveys indicated that 70% of parents viewed Vibgyor as a leading school offering holistic education.

Before & After Comparisons

Metric

Before

After

Monthly Admission Inquiries

150

210

Website Traffic

5,000 visits

7,500 visits

Social Media Engagement

10%

14.5%

Parent Satisfaction Score

60%

70%

Quote
Principal,
Vibgyor School, Pune

Conclusion

Schools like Vibgyor successfully leveraged content marketing to increase awareness, drive admissions, and build a strong brand presence online. By focusing on high-quality, engaging, and informative content, the school effectively showcased its strengths and connected with prospective parents, reinforcing its reputation as a top-tier K-12 institution in Pune.

Want impactful content marketing?

Let’s create a strategy for your business. Contact us!