Email Marketing for Digital Magazines

Date

July - 2023

Client

iSuccessToday, New Delhi

Client Profile

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Industry

Digital Magazines

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Company Size

10–20 employees

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Target Audience

Business owners, brand managers, startup founders, and entrepreneurs looking to feature their stories and journeys in a reputed publication

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Geographic Target

India, with a focus on urban centers and entrepreneurial hubs like Bengaluru, Mumbai, and Delhi

Problem Statement

iSuccessToday one of the popular digital magazines, needed an email marketing strategy to expand its readership and attract contributors. The existing email outreach lacked personalization and engagement. They sought a structured and scalable email marketing solution to increase engagement, drive subscriptions, and encourage entrepreneurs to share their success stories.

Business Goals

Increasing digital magazine subscriptions, attracting business leaders and startups to share their stories, and building awareness of iSuccessToday’s platform as a trusted source for entrepreneurial insights will help expand the digital magazine’s reach and influence.

Challenges

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Low Engagement Rates

Existing email campaigns saw poor open and click-through rates due to generic messaging.

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Limited Awareness

Many business leaders and entrepreneurs were unaware of iSuccessToday’s platform and its value.

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Subscription Growth

A lack of targeted email campaigns resulted in stagnant subscription numbers.

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Attracting Contributors

iSuccessToday struggled to connect with potential contributors who could provide compelling stories.

Strategy and Tactics

A robust email marketing strategy was developed to nurture relationships with entrepreneurs and business leaders, drive subscriptions, and position iSuccessToday one of the top digital magazines as the go-to platform for inspiring business stories.

Services Provided

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Audience Segmentation

The email list was segmented into entrepreneurs, startup founders, and existing subscribers. Tailored messaging was used to address the unique needs of each segment.

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Educational Email Campaigns

Email series were created highlighting the benefits of featuring stories in iSuccessToday one of the top digital magazines, showcasing success stories from previous contributors. Exclusive content previews were shared to encourage subscriptions and engagement.

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Subscription Growth Campaigns

Visually appealing emails with clear CTAs were designed to promote digital magazine subscriptions. Incentives like free trials, exclusive content, and discounts were offered for early subscribers.

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Contributors Outreach Campaigns

Targeted emails were sent to business owners and startups, inviting them to share their journeys and success stories. Automated reminder emails were sent to nurture interest and encourage participation.

Tools and Technologies

Mailchimp

For creating and managing email campaigns.

HubSpot CRM

To segment audiences and track email performance.

Google Analytics

To monitor traffic and conversions driven by email campaigns.

Canva

For designing engaging email templates with a professional look.

Results & Metrics

Subscription Growth

Email campaigns led to a 50% increase in magazine subscriptions within three months.

Improved Engagement

Open rates increased from 15% to 28%, and click-through rates improved by 40%.

Contributor Participation

Over 100 new business owners and startups reached out to share their stories.

Website Traffic

Email-driven traffic to the iSuccessToday website increased by 35%.

Before & After Comparisons

Metric

Before

After

Subscription Growth

300/month

450/month

Email Open Rate

15%

28%

Email Click-Through Rate

8%

12%

Contributor Sign-Ups

50/month

100/month

Quote
Editor-in-Chief,
iSuccessToday

Conclusion

School Gennie leveraged a targeted email marketing strategy to expand its audience and attract new contributors. The platform boosted subscriptions and engagement by personalizing campaigns, offering exclusive content, and nurturing relationships with entrepreneurs.

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