Date
July - 2023
Client
iSuccessToday, New Delhi
Digital Magazines
10–20 employees
Business owners, brand managers, startup founders, and entrepreneurs looking to feature their stories and journeys in a reputed publication
India, with a focus on urban centers and entrepreneurial hubs like Bengaluru, Mumbai, and Delhi
iSuccessToday one of the popular digital magazines, needed an email marketing strategy to expand its readership and attract contributors. The existing email outreach lacked personalization and engagement. They sought a structured and scalable email marketing solution to increase engagement, drive subscriptions, and encourage entrepreneurs to share their success stories.
Increasing digital magazine subscriptions, attracting business leaders and startups to share their stories, and building awareness of iSuccessToday’s platform as a trusted source for entrepreneurial insights will help expand the digital magazine’s reach and influence.
Existing email campaigns saw poor open and click-through rates due to generic messaging.
Many business leaders and entrepreneurs were unaware of iSuccessToday’s platform and its value.
A lack of targeted email campaigns resulted in stagnant subscription numbers.
iSuccessToday struggled to connect with potential contributors who could provide compelling stories.
A robust email marketing strategy was developed to nurture relationships with entrepreneurs and business leaders, drive subscriptions, and position iSuccessToday one of the top digital magazines as the go-to platform for inspiring business stories.
The email list was segmented into entrepreneurs, startup founders, and existing subscribers. Tailored messaging was used to address the unique needs of each segment.
Email series were created highlighting the benefits of featuring stories in iSuccessToday one of the top digital magazines, showcasing success stories from previous contributors. Exclusive content previews were shared to encourage subscriptions and engagement.
Visually appealing emails with clear CTAs were designed to promote digital magazine subscriptions. Incentives like free trials, exclusive content, and discounts were offered for early subscribers.
Targeted emails were sent to business owners and startups, inviting them to share their journeys and success stories. Automated reminder emails were sent to nurture interest and encourage participation.
For creating and managing email campaigns.
To segment audiences and track email performance.
To monitor traffic and conversions driven by email campaigns.
For designing engaging email templates with a professional look.
Subscription Growth
Email campaigns led to a 50% increase in magazine subscriptions within three months.
Improved Engagement
Open rates increased from 15% to 28%, and click-through rates improved by 40%.
Contributor Participation
Over 100 new business owners and startups reached out to share their stories.
Website Traffic
Email-driven traffic to the iSuccessToday website increased by 35%.
Subscription Growth
300/month
450/month
Email Open Rate
15%
28%
Email Click-Through Rate
8%
12%
Contributor Sign-Ups
50/month
100/month
School Gennie leveraged a targeted email marketing strategy to expand its audience and attract new contributors. The platform boosted subscriptions and engagement by personalizing campaigns, offering exclusive content, and nurturing relationships with entrepreneurs.
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