Date
September - 2022
Client
Utpala Designs, Bangalore, KA, India
e-Commerce (Fashion Brand)
2-5 employees
Style-conscious individuals looking for high-quality, handcrafted fashion wear.
Pan-India
Utpala Designs, an e-commerce fashion brand, faced challenges in scaling online sales and reaching new audiences. Their underperforming campaigns resulted in low ROI and missed opportunities in the competitive market.
Utpala Designs aimed to boost online sales, drive website traffic, and improve ROAS with a tailored Google PPC Strategy. The focus was on high-intent targeting, optimized ad spending, and scalable growth for e-commerce.
Low website traffic limited sales opportunities and reduced visibility for Utpala Designs.
Previous Google PPC campaigns incurred high cost-per-click with minimal conversions, impacting ROI.
Poor targeting in Google PPC campaigns led to low conversion rates and missed sales opportunities.
The brand struggled to reach new customers in untapped markets, limiting its e-commerce growth.
A tailored Google PPC strategy boosted Utpala Designs’ visibility, driving high-intent traffic and converting visitors into customers. Through keyword optimization, audience segmentation, and visually engaging ads, the campaign showcased the brand’s unique handcrafted designs and strengthened its position in e-commerce fashion.
Revamped campaigns with a Google PPC strategy for retail, focusing on high-intent keywords and dynamic ad formats.
Utilized demographic and interest-based targeting to reach style-conscious buyers seeking unique fashion through Google PPC campaigns.
Implemented e-commerce conversion tracking in Google PPC campaigns to monitor purchases and abandoned carts for actionable insights.
Created visually engaging Google Shopping Ads to showcase Utpala Designs’ e-commerce products with compelling visuals and pricing.
Sales Growth
Online sales surged by 70% in three months with optimized Google PPC campaigns for e-commerce.
Lower CPC
Reduced cost-per-click by 40%, enabling cost-effective scaling for e-commerce PPC campaigns.
Improved ROAS
Improved ROAS: Delivered a 4x return on ad spend (ROAS), maximizing e-commerce profitability through Google PPC.
Traffic Boost
Increased website traffic by 60%, converting a significant portion of new visitors into customers through Google PPC campaigns.
Monthly Sales
₹3,00,000
₹5,10,000
Cost Per Click (CPC)
₹12
₹7
ROAS
2.0x
4.0x
Website Traffic
Moderate
+60%
Utpala Designs leveraged Google PPC for e-commerce to scale online sales, reduce ad costs, and enhance campaign profitability. The tailored strategy boosted visibility and attracted high-intent buyers in untapped markets.
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