How Our Google PPC Packages Helped an E-commerce Brand Increase in Sales

Date

September - 2022

Client

Utpala Designs, Bangalore, KA, India

Client Profile

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Industry

e-Commerce (Fashion Brand)

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Company Size

2-5 employees

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Target Audience

Style-conscious individuals looking for high-quality, handcrafted fashion wear.

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Geographic Target

Pan-India

Problem Statement

Utpala Designs, an e-commerce fashion brand, faced challenges in scaling online sales and reaching new audiences. Their underperforming campaigns resulted in low ROI and missed opportunities in the competitive market.

Business Goals

Utpala Designs aimed to boost online sales, drive website traffic, and improve ROAS with a tailored Google PPC Strategy. The focus was on high-intent targeting, optimized ad spending, and scalable growth for e-commerce.

Challenges

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Low Traffic

Low website traffic limited sales opportunities and reduced visibility for Utpala Designs.

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High Ad Costs

Previous Google PPC campaigns incurred high cost-per-click with minimal conversions, impacting ROI.

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Low Conversion

Poor targeting in Google PPC campaigns led to low conversion rates and missed sales opportunities.

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Limited Reach

The brand struggled to reach new customers in untapped markets, limiting its e-commerce growth.

Strategy and Tactics

A tailored Google PPC strategy boosted Utpala Designs’ visibility, driving high-intent traffic and converting visitors into customers. Through keyword optimization, audience segmentation, and visually engaging ads, the campaign showcased the brand’s unique handcrafted designs and strengthened its position in e-commerce fashion.

Services Provided

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Campaign Optimization

Revamped campaigns with a Google PPC strategy for retail, focusing on high-intent keywords and dynamic ad formats.

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Targeting Refinement

Utilized demographic and interest-based targeting to reach style-conscious buyers seeking unique fashion through Google PPC campaigns.

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Conversion Tracking

Implemented e-commerce conversion tracking in Google PPC campaigns to monitor purchases and abandoned carts for actionable insights.

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Shopping Ads

Created visually engaging Google Shopping Ads to showcase Utpala Designs’ e-commerce products with compelling visuals and pricing.

Results & Metrics

Sales Growth

Online sales surged by 70% in three months with optimized Google PPC campaigns for e-commerce.

Lower CPC

Reduced cost-per-click by 40%, enabling cost-effective scaling for e-commerce PPC campaigns.

Improved ROAS

Improved ROAS: Delivered a 4x return on ad spend (ROAS), maximizing e-commerce profitability through Google PPC.

Traffic Boost

Increased website traffic by 60%, converting a significant portion of new visitors into customers through Google PPC campaigns.

Before & After Comparisons

Metric

Before

After

Monthly Sales

₹3,00,000

₹5,10,000

Cost Per Click (CPC)

₹12

₹7

ROAS

2.0x

4.0x

Website Traffic

Moderate

+60%

Quote
Seema,
Founder, Utpala Designs

Conclusion

Utpala Designs leveraged Google PPC for e-commerce to scale online sales, reduce ad costs, and enhance campaign profitability. The tailored strategy boosted visibility and attracted high-intent buyers in untapped markets.

Looking to grow your e-commerce business with Google PPC?