Date
April - 2016
Client
AnyBodyCanBake, Pune, India
Online Baking Academy
5-10 employees
Aspiring bakers and homemakers interested in eggless and healthy baking
Primarily India, with a focus on urban areas
AnybodyCanBake faced challenges in reaching a broader audience and increasing enrollments for their online baking courses. Despite offering high-quality content, their digital presence was limited, resulting in low visibility among potential students.
1. Increase online course enrollments by 100% within six months
2. Enhance brand visibility in the online education sector
3. Optimize marketing expenditure for better ROI
The brand struggled to appear in search results for relevant keywords, affecting organic traffic.
The online education market, especially for online baking courses, is saturated with numerous competitors.
Operating as a small enterprise, there was a need to maximize results within a limited marketing budget.
Difficulty in precisely targeting potential students interested in eggless and healthy baking.
Identified high-performing keywords related to online baking courses to enhance ad relevance.
Developed compelling ad copies and creatives tailored to the target audience’s interests and pain points.
Utilized Google’s targeting tools to reach users based on demographics, interests, and online behavior.
Regularly analyzed campaign performance and made data-driven adjustments to improve outcomes.
Course Enrollments
200
500
Website Traffic
1,000 visits/month
3,000 visits/month
Conversion Rate
2%
5%
Cost Per Acquisition
₹500
₹200
Through strategic Google Ads campaigns, MappedSkills Marketing effectively addressed AnybodyCanBake’s challenges, leading to substantial growth in enrollments and online visibility.
Ready to elevate your online course enrollments?
© 2024-25 MappedSkills Marketing