Google Ads for Online Courses

Date

April - 2016

Client

AnyBodyCanBake, Pune, India

Client Profile

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Industry

Online Baking Academy

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Company Size

5-10 employees

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Target Audience

Aspiring bakers and homemakers interested in eggless and healthy baking

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Geographic Target

Primarily India, with a focus on urban areas

Problem Statement

AnybodyCanBake faced challenges in reaching a broader audience and increasing enrollments for their online baking courses. Despite offering high-quality content, their digital presence was limited, resulting in low visibility among potential students.

Business Goals

1. Increase online course enrollments by 100% within six months

2. Enhance brand visibility in the online education sector

3. Optimize marketing expenditure for better ROI

Challenges

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Limited Online Visibility

The brand struggled to appear in search results for relevant keywords, affecting organic traffic.

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High Competition

The online education market, especially for online baking courses, is saturated with numerous competitors.

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Budget Constraints

Operating as a small enterprise, there was a need to maximize results within a limited marketing budget.

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Target Audience Identification

Difficulty in precisely targeting potential students interested in eggless and healthy baking.

Services Provided

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Keyword Research and Optimization

Identified high-performing keywords related to online baking courses to enhance ad relevance.

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Ad Campaign Creation

Developed compelling ad copies and creatives tailored to the target audience’s interests and pain points.

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Audience Targeting

Utilized Google’s targeting tools to reach users based on demographics, interests, and online behavior.

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Performance Optimization

Regularly analyzed campaign performance and made data-driven adjustments to improve outcomes.

Before & After Comparisons

Metric

Before

After

Course Enrollments

200

500

Website Traffic

1,000 visits/month

3,000 visits/month

Conversion Rate

2%

5%

Cost Per Acquisition

₹500

₹200

Quote
Sonia Gupta,
Founder

Conclusion

Through strategic Google Ads campaigns, MappedSkills Marketing effectively addressed AnybodyCanBake’s challenges, leading to substantial growth in enrollments and online visibility.

Ready to elevate your online course enrollments?