Google PPC for Real Estate

Date

June - 2024

Client

The Fine Living Group, Washington, DC, USA

Client Profile

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Industry

Real Estate (Luxury and Residential Properties)

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Company Size

20–30 employees

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Target Audience

Homebuyers, investors, and sellers seeking premium real estate services

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Geographic Target

Washington, DC, and surrounding areas

Problem Statement

The Fine Living Group struggled to generate consistent, high-quality real estate leads online. Their existing Google Ads campaigns lacked precision, leading to high costs, low conversions, and unqualified clicks. They needed a targeted Google PPC strategy to optimize ad spend, attract qualified buyers and sellers, and boost lead generation.

Business Goals

The Fine Living Group aimed to generate more high-quality real estate leads, increase website traffic, and improve conversion rates using a cost-effective Google PPC strategy.

Challenges

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High Competition

The Washington, DC, real estate market is saturated, with multiple agents competing for the same audience, making cost-efficient ad placements challenging.

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Poor Ad Targeting

Existing campaigns lacked targeting precision, resulting in unqualified clicks that drained the budget without yielding meaningful results.

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Low Conversion Rates

Ineffective landing pages and generic ad copy failed to convert website visitors into inquiries or appointments.

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Rising CPC (Cost Per Click)

Managing ad spend in a highly competitive market required strategic keyword selection and bidding optimization, which was a crucial part of their refined Google PPC Strategy.

Services Provided

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Google PPC strategy

Developed a tailored Google PPC strategy for real estate with a focus on high-intent keywords like “luxury homes in Washington, DC” and “sell my house fast.”

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Compelling Ad-Copies

Created compelling, conversion-driven ad copy that highlighted The Fine Living Group’s unique selling points, such as expert local knowledge and personalized service.

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optimized landing pages

Designed optimized landing pages with clear CTAs, engaging visuals, and a streamlined inquiry process to improve lead capture rates.

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audience segmentation

Implemented lead form extensions directly in ads to collect high-quality leads, along with call extensions to drive immediate inquiries from mobile users.

Before & After Comparisons

Metric

Before

After

Monthly Leads Generated

60

90+

Cost-Per-Lead (CPL)

$60

$39

Website Traffic Growth

Moderate

Significant (+60%)

Conversion Rate 

3.5%

5.0%

Quote
Jon Lahey,
CEO/Founder

Conclusion

The Fine Living Group achieved exceptional results with a tailored Google PPC strategy, generating more leads, improving conversions, and maximizing ROI in a competitive real estate market.

Looking to grow your business with Google PPC?