Date
June - 2024
Client
The Fine Living Group, Washington, DC, USA
Real Estate (Luxury and Residential Properties)
20–30 employees
Homebuyers, investors, and sellers seeking premium real estate services
Washington, DC, and surrounding areas
The Fine Living Group struggled to generate consistent, high-quality real estate leads online. Their existing Google Ads campaigns lacked precision, leading to high costs, low conversions, and unqualified clicks. They needed a targeted Google PPC strategy to optimize ad spend, attract qualified buyers and sellers, and boost lead generation.
The Fine Living Group aimed to generate more high-quality real estate leads, increase website traffic, and improve conversion rates using a cost-effective Google PPC strategy.
The Washington, DC, real estate market is saturated, with multiple agents competing for the same audience, making cost-efficient ad placements challenging.
Existing campaigns lacked targeting precision, resulting in unqualified clicks that drained the budget without yielding meaningful results.
Ineffective landing pages and generic ad copy failed to convert website visitors into inquiries or appointments.
Managing ad spend in a highly competitive market required strategic keyword selection and bidding optimization, which was a crucial part of their refined Google PPC Strategy.
Developed a tailored Google PPC strategy for real estate with a focus on high-intent keywords like “luxury homes in Washington, DC” and “sell my house fast.”
Created compelling, conversion-driven ad copy that highlighted The Fine Living Group’s unique selling points, such as expert local knowledge and personalized service.
Designed optimized landing pages with clear CTAs, engaging visuals, and a streamlined inquiry process to improve lead capture rates.
Implemented lead form extensions directly in ads to collect high-quality leads, along with call extensions to drive immediate inquiries from mobile users.
Monthly Leads Generated
60
90+
Cost-Per-Lead (CPL)
$60
$39
Website Traffic Growth
Moderate
Significant (+60%)
Conversion Rate
3.5%
5.0%
The Fine Living Group achieved exceptional results with a tailored Google PPC strategy, generating more leads, improving conversions, and maximizing ROI in a competitive real estate market.
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