Lead Generation for Healthcare Services

Date

October - 2023

Client

Pal Physiotherapy, Gurgaon

Client Profile

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Industry

Healthcare (Physiotherapy Services)

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Company Size

20–30 employees

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Target Audience

Patients seeking physiotherapy for various conditions, including sports injuries, neurological disorders, and chronic pain

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Geographic Target

Gurgaon and surrounding NCR regions

Problem Statement

Pal Physiotherapy, a leading physiotherapy center in Gurgaon, sought to increase the number of appointment bookings through online channels. Despite their excellent offline reputation, they faced challenges in reaching potential patients online. They needed an effective lead generation strategy to attract local patients and convert website visitors into booked appointments.

Business Goals

The primary goals were to generate high-quality leads for physiotherapy services, increase appointment bookings through online channels, and enhance online visibility to attract more local patients.

Challenges

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Local Competition

Gurgaon has numerous physiotherapy centers, making it essential to differentiate Pal Physiotherapy from competitors.

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Niche Audience Targeting

Reaching individuals actively seeking physiotherapy required precise targeting and compelling messaging.

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Low Online Visibility

The clinic’s website was not fully optimized to attract local traffic, limiting lead generation opportunities.

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Trust and Credibility

As a healthcare service, building trust with potential patients was crucial for converting leads into appointments.

Strategy and Tactics

A comprehensive lead generation strategy was implemented, focusing on improving online visibility, targeting local patients, and enhancing user engagement on the website.

Services Provided

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Landing Page Optimization

Dedicated landing pages were created for key services like sports injury rehabilitation, neurological physiotherapy, and post-operative care. Clear CTAs such as “Book Your Appointment” and “Consult Our Experts” were included to drive conversions.

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Local SEO Implementation

The website was optimized for local search terms like “physiotherapy in Gurgaon” and “sports injury treatment Gurgaon” to enhance Google visibility. Additionally, a Google My Business profile was created and optimized to attract local patients seeking nearby physiotherapy services.

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Content Marketing

Informative blog posts and videos were developed to address common physiotherapy concerns, treatment options, and success stories. Patient testimonials and case studies were shared to build trust and showcase the clinic’s expertise.

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Email Marketing Campaigns

Targeted email campaigns were launched to nurture leads who had shown interest but had not booked an appointment. Follow-up emails included treatment information, success stories, and exclusive consultation offers.

Tools and Technologies

Google My Business

To improve local search visibility and attract nearby patients.

WordPress

For creating and optimizing service-specific landing pages.

Google Analytics

To monitor website traffic, track conversions, and understand user behavior.

Convertkit

For designing and automating email marketing campaigns.

Results & Metrics

Lead Generation Growth

Generated over 120 high-quality leads within two months.

Conversion Rate Improvement

Increased the conversion rate from website visits to appointment bookings by 40%.

Website Traffic Boost

Traffic to the website increased by 60%, with a significant portion coming from organic search and local SEO efforts.

Local Search Rankings

Achieved first-page rankings on Google for key local search terms such as “best physiotherapy in Gurgaon.”

Before & After Comparisons

Metric

Before

After

Monthly Leads Generated

30

60+

Website Conversion Rate

3.0%

5.5%

Website Traffic

1,500 visits

2,400+ visits

Local Search Rankings

 Page 3

Page 1

Quote
Dr. Rajesh Pal, Founder,
Pal Physiotherapy

Conclusion

Pal Physiotherapy successfully leveraged a targeted lead generation strategy to enhance their online visibility and attract more local patients. By focusing on local SEO, optimized landing pages, and engaging content marketing, the clinic not only increased lead volume but also improved conversion rates, resulting in higher appointment bookings and a stronger online presence.

Looking to generate high-quality leads for your healthcare practice?

Contact us today to create a customized lead generation strategy that delivers measurable results!