Date
October - 2023
Client
Pal Physiotherapy, Gurgaon
Healthcare (Physiotherapy Services)
20–30 employees
Patients seeking physiotherapy for various conditions, including sports injuries, neurological disorders, and chronic pain
Gurgaon and surrounding NCR regions
Pal Physiotherapy, a leading physiotherapy center in Gurgaon, sought to increase the number of appointment bookings through online channels. Despite their excellent offline reputation, they faced challenges in reaching potential patients online. They needed an effective lead generation strategy to attract local patients and convert website visitors into booked appointments.
The primary goals were to generate high-quality leads for physiotherapy services, increase appointment bookings through online channels, and enhance online visibility to attract more local patients.
Gurgaon has numerous physiotherapy centers, making it essential to differentiate Pal Physiotherapy from competitors.
Reaching individuals actively seeking physiotherapy required precise targeting and compelling messaging.
The clinic’s website was not fully optimized to attract local traffic, limiting lead generation opportunities.
As a healthcare service, building trust with potential patients was crucial for converting leads into appointments.
A comprehensive lead generation strategy was implemented, focusing on improving online visibility, targeting local patients, and enhancing user engagement on the website.
Dedicated landing pages were created for key services like sports injury rehabilitation, neurological physiotherapy, and post-operative care. Clear CTAs such as “Book Your Appointment” and “Consult Our Experts” were included to drive conversions.
The website was optimized for local search terms like “physiotherapy in Gurgaon” and “sports injury treatment Gurgaon” to enhance Google visibility. Additionally, a Google My Business profile was created and optimized to attract local patients seeking nearby physiotherapy services.
Informative blog posts and videos were developed to address common physiotherapy concerns, treatment options, and success stories. Patient testimonials and case studies were shared to build trust and showcase the clinic’s expertise.
Targeted email campaigns were launched to nurture leads who had shown interest but had not booked an appointment. Follow-up emails included treatment information, success stories, and exclusive consultation offers.
To improve local search visibility and attract nearby patients.
For creating and optimizing service-specific landing pages.
To monitor website traffic, track conversions, and understand user behavior.
For designing and automating email marketing campaigns.
Lead Generation Growth
Generated over 120 high-quality leads within two months.
Conversion Rate Improvement
Increased the conversion rate from website visits to appointment bookings by 40%.
Website Traffic Boost
Traffic to the website increased by 60%, with a significant portion coming from organic search and local SEO efforts.
Local Search Rankings
Achieved first-page rankings on Google for key local search terms such as “best physiotherapy in Gurgaon.”
Monthly Leads Generated
30
60+
Website Conversion Rate
3.0%
5.5%
Website Traffic
1,500 visits
2,400+ visits
Local Search Rankings
Page 3
Page 1
Pal Physiotherapy successfully leveraged a targeted lead generation strategy to enhance their online visibility and attract more local patients. By focusing on local SEO, optimized landing pages, and engaging content marketing, the clinic not only increased lead volume but also improved conversion rates, resulting in higher appointment bookings and a stronger online presence.
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