Lead Generation for Real Estate
Date
February - 2024
Client
Emmar, Mohali
Client Profile
Industry
Real Estate (Residential and Commercial)
Company Size
500+ employees
Target Audience
High-net-worth individuals, families, and investors seeking premium residential plots, apartments, and commercial spaces
Geographic Target
Chandigarh, Mohali, Ambala, and nearby regions, including NRI investors in key international markets
Problem Statement
Emaar Mohali Hills, an expansive gated community in Mohali, faced challenges in generating consistent, high-quality leads for their luxury properties. With increased competition in the real estate market and a niche target audience, the client needed a comprehensive lead generation strategy to attract serious buyers and investors and convert inquiries into property bookings.
Business Goals
The primary goals were to generate high-quality leads for premium properties within the Mohali Hills community, increase inquiries for residential plots, villas, and commercial spaces, and enhance brand visibility in North India and global NRI markets.
Challenges
Competitive Real Estate Market
The luxury real estate segment in Mohali and surrounding regions is highly competitive, requiring Emaar to differentiate itself effectively.
High-Value Target Audience
Reaching affluent buyers and investors required precise targeting and personalized communication.
Complex Decision Cycles
Real estate investments involve long decision-making processes, requiring sustained engagement with potential leads.
Diverse Offerings
Emaar Mohali Hills offers residential plots, apartments, and commercial spaces, necessitating tailored messaging for each segment.
Strategy and Tactics
A multi-channel lead generation strategy was developed, focusing on building awareness, driving high-quality inquiries, and nurturing leads through consistent follow-ups.
Services Provided
Landing Page Optimization
We designed tailored landing pages for residential plots, villas, and commercial spaces, featuring real estate project details, location highlights, visuals, and clear CTAs like “Book Your Site Visit” and “Enquire Now” for better conversions.
Content Marketing
Engaging content, such as blogs, video tours, and case studies, was created to showcase Mohali Hills’ unique features like gated security, parks, and Chandigarh connectivity. Testimonials from existing residents were shared to build trust and attract potential buyers engaging in real estate.
International & Local SEO
The website was optimized for local search terms like “luxury residential plots in Mohali” and “villas near Chandigarh.” Additionally, NRI-specific keywords were targeted to attract international investors seeking premium real estate properties in India.
Email Marketing Campaigns
Segmented email campaigns were launched to target specific buyer profiles, including families, investors, and NRIs. Personalized follow-up emails were sent offering virtual tours, site visit bookings, and limited-time investment offers.
Tools and Technologies
HubSpot CRM
For tracking leads, managing interactions, and automating follow-ups.
WordPress
To create and optimize landing pages with a focus on user experience.
Google Analytics
For monitoring traffic, conversion rates, and user behavior across landing pages.
Convertkit
For designing and executing targeted email campaigns.
Results & Metrics
Lead Generation Growth
Generated over 250 high-quality leads within three months.
Conversion Rate Improvement
Increased the conversion rate from inquiries to site visits by 40%.
Website Traffic Boost
Achieved a 55% increase in traffic to property-specific landing pages, with a significant portion from organic and referral sources.
NRI Engagement
Attracted 30% of inquiries from NRI investors through international SEO efforts and email campaigns.
Before & After Comparisons
Metric
Before
After
Monthly Leads Generated
70
120+
Website Conversion Rate
3.5%
6.0%
Website Traffic
2,500 visits
4,000+ visits
NRI Inquiries
5% of total
30% of total
Conclusion
Emaar Mohali Hills a real estate mogul successfully implemented a targeted lead generation strategy to attract high-value buyers and investors. By optimizing landing pages, leveraging local and international SEO, and utilizing multi-channel outreach, the campaign significantly improved lead quality and conversion rates.
Looking to generate high-quality leads for your real estate projects?
Contact us today to create a customized lead generation strategy that delivers measurable results!
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