Lead Generation for Real Estate
Date
January - 2020
Client
Omaxe, New Chandigarh
Client Profile
Industry
Real Estate (Residential and Commercial Projects)
Company Size
500+ employees
Target Audience
High-net-worth individuals, investors, and families seeking premium residential and commercial properties
Geographic Target
Punjab, Chandigarh, Himachal Pradesh, and nearby regions
Problem Statement
Omaxe New Chandigarh, an expansive township featuring residential and commercial properties, aimed to attract potential buyers and investors. Despite their strong offline presence and established brand reputation, they faced challenges generating high-quality leads through digital channels. They needed a strategy for generating leads to boost inquiries and convert online interest into on-site visits and property bookings.
Business Goals
1. Generate high-quality leads for their residential and commercial projects
2. Build awareness about their premium township developments
3. Drive site visits and inquiries for projects such as luxury apartments, villas, and commercial spaces
Challenges
Competitive Market
New Chandigarh is a rapidly developing real estate hub, with many players competing for attention.
Niche Audience Targeting
The target audience, including high-net-worth individuals and investors, required precise targeting and tailored messaging.
Complex Decision Cycle
Real estate investments involve a long decision-making process, requiring consistent engagement and follow-up.
Product Differentiation
Communicating the unique benefits of various projects, such as independent floors, luxury apartments, and commercial spaces, was crucial to standing out.
Strategy and Tactics
A comprehensive strategy for generating leads was developed, focusing on attracting high-quality leads through digital channels and nurturing them towards conversion.
Services Provided
Landing Page Optimization
Created dedicated landing pages for each project (e.g., Gardenia, Beacon Street) to highlight unique features and amenities. Each page included clear calls-to-action (CTAs) to encourage inquiries and site visit bookings.
Content Marketing
Developed informative content, including blog posts, virtual tours, and project walkthroughs, to showcase the benefits of living and investing in Omaxe New Chandigarh. This content was shared through social media and email campaigns.
Targeted Email Campaigns
Implemented email campaigns targeting potential for generating leads who had shown interest in residential and commercial properties. Emails provided project updates, investment benefits, and exclusive offers.
Community Engagement
Engaged with potential buyers through webinars and Q&A sessions, addressing common questions about the projects and investment opportunities.
Tools and Technologies
Zoho CRM
For lead management, tracking interactions, and automating follow-ups with potential buyers.
WordPress
To build and optimize landing pages that featured clear CTAs and captured lead information effectively.
Google Analytics
To monitor website traffic, user behavior, and track conversions from social and search channels.
ConvertKit
For targeted email campaigns, nurturing leads, and following up with interested prospects.
Results & Metrics
Growth for generating leads
Generated over 300 high-quality leads within three months.
Conversion Rate Improvement
Achieved a 20% increase in conversion rates from online inquiries to site visits.
Website Traffic Boost
Traffic to project-specific landing pages increased by 50%, with a significant portion coming from organic search and content marketing efforts.
Before & After Comparisons
Metric
Before
After
Monthly Leads Generated
60
100+
Landing Page Conversion Rate
2.5%
5.1%
Website Traffic
5,000 visits
7,500 visits
Conclusion
By implementing a targeted strategy for generating leads focused on content marketing, optimized landing pages, and audience engagement, Omaxe New Chandigarh successfully increased high-quality leads and site visits. This approach not only improved conversion rates but also strengthened their position in the competitive real estate market.
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Contact us today to create a customized strategy that delivers results!
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