Lead Generation for Real Estate

Date

July - 2022

Client

Sheth Creators, Mumbai

Client Profile

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Industry

Real Estate (Residential and Commercial)

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Company Size

200+ employees

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Target Audience

High-net-worth individuals (HNWIs), families, and investors seeking luxury residential and commercial properties in Mumbai and surrounding regions

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Geographic Target

Mumbai Metropolitan Region (MMR), India, and international markets (NRI investors)

Problem Statement

Sheth Creators, known for their premium real estate projects across Mumbai, faced challenges generating consistent, high-quality leads through digital channels. With a competitive luxury real estate market, they needed an effective lead generation strategy to reach affluent buyers and convert online interest into site visits and sales.

Business Goals

1. Generate high-quality leads for luxury residential and commercial projects

2. Enhance online visibility to attract targeted buyers

3. Increase inquiries and on-site visits for key projects

Challenges

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Competitive Real Estate Market

Mumbai’s luxury real estate sector is highly competitive, with numerous developers vying for the same audience.

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High-Value Targeting

Attracting high-net-worth individuals and investors required precise targeting and tailored messaging.

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Complex Decision Cycle

Luxury property investments involve a lengthy decision-making process, requiring sustained engagement and follow-up.

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Project Differentiation

Effectively communicating the unique features and value propositions of projects

Strategy and Tactics

A multi-channel lead generation strategy was implemented, focusing on attracting and nurturing high-value leads through content marketing, optimized landing pages, and targeted outreach.

Services Provided

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Landing Page Optimization

Dedicated landing pages were created for each project, showcasing unique features, amenities, and location benefits. Clear CTAs like “Schedule a Site Visit” and “Enquire Now” were included for effective lead generation.

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Content Marketing

Engaging content, including blogs, project walkthroughs, and video tours, was created to highlight luxury amenities, architectural excellence, and lifestyle benefits. Success stories and testimonials were shared to build credibility and trust among potential buyers.

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Email Marketing Campaigns

Targeted email campaigns were launched for different segments, including potential buyers, NRI investors, and existing leads. Emails provided project updates, virtual tour invitations, and exclusive offers lead generation through the decision-making process.

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LinkedIn Outreach

LinkedIn was utilized to connect with HNWIs, real estate investors, and corporate decision-makers. Industry insights, project highlights, and investment opportunities were shared to foster engagement and build relationships.

Tools and Technologies

HubSpot CRM

For managing leads, tracking interactions, and automating follow-ups.

WordPress

To create and optimize project-specific landing pages.

Google Analytics

To monitor website traffic, user behavior, and track conversions from different lead sources.

Convertkit

For designing and automating email marketing campaigns.

Results & Metrics

Lead Generation Growth

Generated over 200 high-quality leads within three months.

Conversion Rate Improvement

Increased conversion rates by 35%, with more inquiries converting into site visits and bookings.

Website Traffic Boost

Achieved a 50% increase in traffic to project-specific landing pages.

LinkedIn Engagement

Increased engagement with decision-makers by 40%, leading to more direct inquiries and follow-up conversations.

Before & After Comparisons

Metric

Before

After

Monthly Leads Generated

70

200+

Landing Page Conversion Rate

3.5%

6.0%

Website Traffic

4,000 visits

 6,000+ visits

LinkedIn Connections

150/month

250/month

Quote
Marketing Head,
Sheth Creators

Conclusion

Sheth Creators successfully implemented a targeted lead generation strategy to enhance their online presence and attract high-value leads for their luxury real estate projects. Through optimized landing pages, content marketing, and LinkedIn outreach, they not only increased lead volume but also improved lead quality, resulting in higher conversions and site visits.

Looking to generate high-quality leads for your real estate projects?

Contact us today to create a customized lead generation strategy that delivers measurable results!