Date
July - 2022
Client
Sheth Creators, Mumbai
Real Estate (Residential and Commercial)
200+ employees
High-net-worth individuals (HNWIs), families, and investors seeking luxury residential and commercial properties in Mumbai and surrounding regions
Mumbai Metropolitan Region (MMR), India, and international markets (NRI investors)
Sheth Creators, known for their premium real estate projects across Mumbai, faced challenges generating consistent, high-quality leads through digital channels. With a competitive luxury real estate market, they needed an effective lead generation strategy to reach affluent buyers and convert online interest into site visits and sales.
1. Generate high-quality leads for luxury residential and commercial projects
2. Enhance online visibility to attract targeted buyers
3. Increase inquiries and on-site visits for key projects
Mumbai’s luxury real estate sector is highly competitive, with numerous developers vying for the same audience.
Attracting high-net-worth individuals and investors required precise targeting and tailored messaging.
Luxury property investments involve a lengthy decision-making process, requiring sustained engagement and follow-up.
Effectively communicating the unique features and value propositions of projects
A multi-channel lead generation strategy was implemented, focusing on attracting and nurturing high-value leads through content marketing, optimized landing pages, and targeted outreach.
Dedicated landing pages were created for each project, showcasing unique features, amenities, and location benefits. Clear CTAs like “Schedule a Site Visit” and “Enquire Now” were included for effective lead generation.
Engaging content, including blogs, project walkthroughs, and video tours, was created to highlight luxury amenities, architectural excellence, and lifestyle benefits. Success stories and testimonials were shared to build credibility and trust among potential buyers.
Targeted email campaigns were launched for different segments, including potential buyers, NRI investors, and existing leads. Emails provided project updates, virtual tour invitations, and exclusive offers lead generation through the decision-making process.
LinkedIn was utilized to connect with HNWIs, real estate investors, and corporate decision-makers. Industry insights, project highlights, and investment opportunities were shared to foster engagement and build relationships.
For managing leads, tracking interactions, and automating follow-ups.
To create and optimize project-specific landing pages.
To monitor website traffic, user behavior, and track conversions from different lead sources.
For designing and automating email marketing campaigns.
Lead Generation Growth
Generated over 200 high-quality leads within three months.
Conversion Rate Improvement
Increased conversion rates by 35%, with more inquiries converting into site visits and bookings.
Website Traffic Boost
Achieved a 50% increase in traffic to project-specific landing pages.
LinkedIn Engagement
Increased engagement with decision-makers by 40%, leading to more direct inquiries and follow-up conversations.
Monthly Leads Generated
70
200+
Landing Page Conversion Rate
3.5%
6.0%
Website Traffic
4,000 visits
6,000+ visits
LinkedIn Connections
150/month
250/month
Sheth Creators successfully implemented a targeted lead generation strategy to enhance their online presence and attract high-value leads for their luxury real estate projects. Through optimized landing pages, content marketing, and LinkedIn outreach, they not only increased lead volume but also improved lead quality, resulting in higher conversions and site visits.
Looking to generate high-quality leads for your real estate projects?
Contact us today to create a customized lead generation strategy that delivers measurable results!
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