Date
April - 2021
Client
Ameba Softwares, Mohali
Technology (Software Development and IT Services)
50–60 employees
Startups, SMEs, and enterprises seeking software development, application solutions, and IT consulting services
India, USA, Canada, and European markets
Ameba Softwares, one of the growing tech companies specializing in software development and IT consulting, faced challenges in generating consistent, high-quality leads. Despite offering robust services, they struggled to attract and convert potential clients online, especially in competitive international markets. They needed a targeted lead generation strategy to reach decision-makers in startups and SMEs, showcase their capabilities, and drive inquiries that could convert into contracts.
1. Generate high-quality leads for software development and consulting services
2. Improve brand visibility and credibility in target markets
3. Increase conversion rates from inquiries to closed deals
Competing against established global firms made it difficult for one of the leading tech companies like Ameba Softwares to capture attention.
Reaching decision-makers and business owners looking for custom software development services required precise targeting.
The company’s existing online presence was not fully optimized for lead capture, resulting in low conversion rates.
Software development services involve long decision-making processes, requiring consistent follow-up and nurturing of potential leads.
A multi-faceted lead generation strategy was implemented, focusing on attracting decision-makers, showcasing Ameba Softwares’ expertise, and nurturing leads through targeted content and outreach.
Dedicated landing pages were created to showcase key services like custom software development, mobile app development, and IT consulting. These pages included compelling CTAs, client testimonials, and in-depth case studies to foster trust and drive inquiries.
High-value content, such as whitepapers, blogs, and case studies, was developed to highlight Ameba’s expertise and successful projects. This content was optimized for SEO to increase organic search visibility and attract relevant traffic.
Targeted email campaigns were implemented to engage leads at various stages of the sales funnel. Follow-up emails were sent to nurture leads by providing valuable insights, industry trends, and detailed service information.
Utilized LinkedIn to connect with decision-makers in target industries, sharing relevant content and initiating conversations about their software needs.
For managing leads, tracking interactions, and automating follow-ups.
To create and optimize landing pages with lead capture forms.
To monitor website traffic, track conversions, and understand user behavior.
For designing and automating email marketing campaigns.
Lead Generation Growth
Generated over 150 high-quality leads within three months.
Conversion Rate Improvement
Increased conversion rates by 30%, with more inquiries turning into sales-qualified leads (SQLs).
Website Traffic Boost
Achieved a 45% increase in website traffic, with organic search and email campaigns contributing significantly.
LinkedIn Engagement
LinkedIn outreach led to a 25% increase in direct inquiries and connections with decision-makers.
Monthly Leads Generated
30
60+
Landing Page Conversion Rate
2.5%
5.0%
Website Traffic
1,500 visits
2,700 visits
LinkedIn Connections
100/month
250/month
One of the leading Tech Companies like Ameba Softwares successfully leveraged a targeted lead generation strategy to improve their online visibility and attract high-quality leads. By focusing on content marketing, landing page optimization, and LinkedIn outreach, they not only increased the volume of leads but also enhanced the quality of prospects, leading to higher conversion rates.
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