Local SEO for EcoClean: Cleaning Service Provider
Date
October - 2022
Client
EcoClean Pros, New Jersey, USA
Client Profile
Industry
Local Cleaning Services (Residential and Commercial Cleaning)
Company Size
20-30 employees
Target Audience
Homeowners and businesses in New Jersey
Geographic Target
Local areas in New Jersey
Problem Statement
EcoClean Pros, a residential and commercial Cleaning Services company based in New Jersey, was struggling to achieve visibility in local search results. Despite offering competitive and quality Cleaning Services, they faced challenges in reaching potential customers online and were falling behind local competitors. The goal was to implement an effective Local SEO Services strategy to help EcoClean Pros rank in the top 3 results on Google for high-value local search terms, increase website traffic, and boost bookings.
Business Goals
Increase online visibility, achieve top local search rankings, and drive new client bookings for cleaning services.
Challenges
High Competition in Local Market
Competing against other well-established cleaning companies in the area made it difficult for Cleaning Services EcoClean Pros to stand out in local search results.
Low Local Search Visibility
The client’s website was not optimized for location-specific keywords, making it hard to rank for searches like “cleaning services near me” or “New Jersey residential cleaning.”
Limited Online Reputation
The client had minimal online reviews and inconsistent local citations, which affected credibility and trust in local search results.
User Experience and Technical SEO Gaps
Issues with site speed, mobile responsiveness, and lack of structured data reduced their SEO effectiveness and search visibility.
Strategy and Tactics
To address the challenges, the team implemented a Local SEO Services strategy focused on optimizing for local search intent, enhancing the client’s online presence, and improving technical site performance.
Services Provided
Keyword Optimization for Local Intent
Conducted in-depth keyword research to target location-specific terms such as “New Jersey cleaning services,” “office cleaning NJ,” and “residential cleaning New Jersey.” Optimized pages with these keywords for maximum local relevance.
Google Business Profile Optimization
Optimized the client’s Google Business Profile by completing all business information, adding high-quality images, and encouraging satisfied customers to leave reviews. This helped build credibility and visibility in local map results.
Local Citations and NAP Consistency
Ensured consistent Name, Address, and Phone (NAP) information across local directories such as Yelp, Yellow Pages, and industry-specific sites. Submitted the business to reputable local directories to strengthen authority.
Content Marketing with a Local Focus
Developed blog content and FAQs addressing local cleaning concerns, such as “Why Choose Eco-Friendly Cleaning Services in New Jersey?” and “Best Cleaning Tips for NJ Homeowners,” to attract organic local traffic.
Tools and Technologies
Google Analytics
for tracking website performance, organic traffic, and conversions
Google Search Console
to monitor keyword rankings, indexing issues, and site performance
BrightLocal
for managing and tracking local citations, reviews, and local search rankings
Ahrefs
for keyword research, competitive analysis, and backlink tracking
Results & Metrics
Top 3 Rankings
Achieved top 3 local search rankings for high-intent keywords like “New Jersey cleaning services,” “NJ commercial cleaning,” and “home cleaning near me.”
Organic Traffic Growth
ncreased organic traffic by 90% in six months, with most traffic driven by location-specific search terms.
Lead and Booking Growth
Boosted online bookings by 65%, attributed to improved local search visibility and top 3 rankings.
GBP Engagement
Increased profile views by 150%, with more calls and website clicks originating from the Google Business Profile.
Before & After Comparisons
Metric
Before
After
Monthly Organic Traffic
4,000 visits
7,600 visits
Top 3 Keyword Rankings
3
15
Monthly Leads from Organic
30
50
GBP Views
3,500
8,750
Conclusion
Cleaning Services EcoClean Pros successfully leveraged Local SEO Services to achieve top 3 rankings in local search, drive new client bookings, and enhance its online reputation. Through a comprehensive Local SEO Services strategy focused on keyword optimization, Google Business Profile improvements, and technical enhancements, the company gained significant visibility and credibility in the competitive cleaning market.
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