Date
July - 2023
Client
Vibgyor High, Pune
Education (K-12 Schools)
200+ employees
Parents of school-aged children (ages 3–16) seeking high-quality education in Pune
Primarily Pune, with interest from families relocating from other cities or countries
Vibgyor High, one of the reputed K-12 schools in Pune, faced challenges managing high inquiries during the admission season. Their website, although informative, lacked an interactive mechanism to address parent queries in real-time. The school sought to implement a website chatbot to automate inquiry handling, collect parent details, and provide instant responses to common questions.
1. Simplify the inquiry process for parents visiting the school’s website
2. Automate lead collection and nurture prospective families
3. Improve response time and engagement with prospective parents
Managing inquiries manually strained the admissions team, especially during peak admission periods.
Parents often sought immediate answers, and delayed responses reduced engagement.
The lack of a structured system to nurture inquiries resulted in lower conversions to school visits or enrollments.
Parents struggled to navigate the website to find answers to specific questions about fees, facilities, or admission criteria.
A website chatbot was integrated to automate lead generation, respond to inquiries, and guide parents through admission.
A user-friendly chatbot was developed and integrated into one of the popular schools like Vibgyor High’s website to handle frequently asked questions about admissions, fees, facilities, and curriculum.
The chatbot collected essential details from parents, including the child’s age, grade of interest, and contact information. All leads were automatically stored in the schools CRM for follow-up.
The chatbot provided instant responses, eliminating query resolution delays. For complex queries, it directed parents to schedule a call or school visit with the admissions team.
Parent interactions with the chatbot were tracked to identify common queries and concerns. This data was used to refine messaging and optimize the chatbot’s performance.
For developing and deploying the interactive chatbot on the website.
To store and manage lead data collected via the chatbot.
To monitor chatbot usage, user behavior, and conversion rates.
For designing and automating email marketing campaigns.
Lead Generation Growth
Increased lead volume by 40% during the admission season through automated inquiries.
Improved Response Times
Reduced average response time from 24 hours to under 1 minute for frequently asked questions.
Higher Conversion Rates
Traffic to the website increased by 60%, with a significant portion coming from organic search and local SEO efforts.
Enhanced User Experience:
Over 85% of parents using the chatbot reported finding answers to their questions quickly and easily.
Monthly Website Inquiries
200
280
Average Response Time
24 hours
< 1 minute
Inquiry-to-School Visit Rate
25%
32.5%
Parent Satisfaction Rate
NA
85%+
By implementing a marketing automation chatbot, one of the popular schools like Vibgyor High transformed its inquiry management process. The chatbot not only streamlined lead capture and response times but also improved parent engagement and satisfaction. With higher conversion rates from inquiries to school visits, the school strengthened its position as a leading K-12 institution in Pune.
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