SEO for Ameba Software: Tech Company
Date
February - 2020
Client
Ameba Software, Tech Software Startup, Chandigarh
Client Profile
Industry
Technology (B2B Software Solutions)
Company Size
20-30 employees
Target Audience
Medium to large businesses seeking software solutions in India and globally
Geographic Target
India, USA, Australia
Problem Statement
Ameba Software, a Chandigarh-based technology company specializing in software solutions, sought to improve its online visibility to attract more qualified leads. Despite offering cutting-edge solutions, the company’s website traffic and search engine rankings were below expectations, affecting its ability to generate inbound leads. Ameba needed an effective SEO strategy to increase website traffic and generate interest in their products.
Business Goals
Increase website traffic, improve keyword rankings for targeted software-related terms, and drive more inbound inquiries for Ameba Software B2B software solutions.
Challenges
Highly Competitive Keywords
The B2B Ameba Software space is highly competitive, with numerous companies targeting similar high-intent keywords.
Limited Organic Visibility
Ameba Softwares’ website was not ranking well for relevant keywords, impacting their ability to reach potential clients through organic search.
Technical SEO Gaps
The Ameba Software website had technical issues, such as slow loading times and unoptimized meta tags, affecting search engine indexing and user experience.
Content Gaps
Limited on-site content meant fewer opportunities to capture search traffic from potential clients searching for solutions.
Strategy and Tactics
A comprehensive SEO strategy was designed for TechWave Solutions, focusing on keyword optimization, technical improvements, and high-value content to increase visibility and drive relevant traffic.
Services Provided
Keyword Research and Optimization
Conducted extensive keyword research to identify high-intent keywords such as “enterprise software solutions,” “cloud management software,” and long-tail variations to capture niche traffic. These keywords were then optimized across key pages.
On-Page & Technical SEO
Improved on-page elements, including meta titles, descriptions, and headers, across the website. Enhanced website speed, fixed indexing errors, improved mobile responsiveness, and implemented schema markup and enhanced search results.
Content Strategy and Blogging
Developed an ongoing content strategy including blog posts, case studies, and whitepapers. Topics focused on addressing industry pain points and were optimized for long-tail keywords to attract niche audiences and establish authority.
Link Building Campaigns
Acquired high-quality backlinks from reputable technology sites and industry publications to improve domain authority and increase referral traffic.
Tools and Technologies
Google Analytics
for tracking organic traffic growth and user engagement
Google Search Console
to monitor keyword rankings, indexing issues, and website performance
Ahrefs and SEMrush
for competitor analysis, keyword research, and backlink tracking
Yoast SEO
for on-page optimization and technical SEO enhancements
Results & Metrics
Traffic Growth
Achieved a 200% increase in organic website traffic within six months.
Top 10 Keyword Rankings
Improved rankings for 30+ high-intent keywords, with 18 keywords reaching the first page of Google.
Lead Generation
Inbound inquiries from organic traffic increased by 150%, demonstrating that higher visibility led to more qualified leads.
Domain Authority Boost
Domain authority increased from 30 to 42 through consistent link-building efforts, further solidifying search engine trust.
Before & After Comparisons
Metric
Before
After
Monthly Organic Traffic
10,000 visits
30,000 visits
Top 10 Keyword Rankings
12
30+
Monthly Inbound Leads
40
100
Domain Authority
30
42
Conclusion
Ameba Softwares successfully leveraged SEO to achieve a 200% increase in organic traffic, improved keyword rankings, and significantly boosted inbound leads. Through targeted keyword optimization, content creation, and technical SEO improvements, they expanded their visibility and established a competitive edge in the B2B software industry.
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