SEO for eCommerce Home Decor Brand: Case Study
Date
March - 2020
Client
eCommerce Home Decor Brand, Bangalore
Client Profile
Industry
eCommerce Home Decor Brand
Company Size
30-50 employees
Target Audience
Homeowners and decor enthusiasts across India
Geographic Target
Pan-India
Problem Statement
Bangalore-based eCommerce brand specializing in premium home decor faced challenges in ranking organically for high-competition keywords related to home decor. Despite having high-quality products, their website’s visibility was low on search engines, which limited their reach and hindered potential sales. The goal was to implement an effective SEO strategy to boost rankings, attract more qualified traffic, and drive sales.
Business Goals
Increase organic traffic, improve keyword rankings, and drive online sales for their premium home decor products.
Challenges
High Competition for Keywords
The home decor industry is highly competitive, with numerous established brands vying for the same keywords.
Low Organic Visibility
Brand’s website struggled to appear on the first page of Google for key terms, affecting its ability to attract organic traffic.
Limited Domain Authority
As a newer brand, their website had lower domain authority, making it difficult to compete with established brands.
Seasonal Demand
Sales and interest in home decor items often fluctuate seasonally, requiring a strategy to capture consistent traffic year-round.
Strategy and Tactics
The SEO strategy for Home Decor Brand focused on building keyword authority, improving site structure, and creating high-quality, engaging content to boost their organic rankings and drive sales.
Services Provided
Keyword Research
Conducted comprehensive keyword research to identify high-intent and long-tail keywords specific to home decor, such as “modern home decor online”.
On-Page SEO
Optimized product pages, category pages, and blog content with targeted keywords, meta tags, and structured data to improve search relevance and user experience.
Content Marketing
Developed an ongoing content strategy, including blog posts, buying guides, and home decor tips, to attract organic traffic and position the brand as an authority in home decor.
Link Building
Acquired high-quality backlinks from reputable lifestyle, interior design, and decor websites to increase domain authority and referral traffic.
Tools and Technologies
Google Analytics
for tracking organic traffic growth and user behavior
Google Search Console
for monitoring keyword rankings, indexing issues, and search performance
Ahrefs and SEMrush
for competitor analysis, keyword research, and backlink acquisition
Yoast SEO
for on-page optimization and technical SEO improvements
Results & Metrics
Organic Traffic Growth
Increased organic traffic by 85% over six months, significantly expanding their reach across India.
Keyword Rankings
Improved rankings for 20+ high-intent keywords, with 12 of them reaching the first page of Google search results.
Sales Growth
Achieved a 50% increase in sales attributed to organic traffic, demonstrating the effectiveness of SEO in driving conversions.
Bounce Rate Reduction
Reduced bounce rate by 25% due to improved content relevancy and user experience.
Before & After Comparisons
Metric
Before
After
Monthly Organic Traffic
12,000
22,200
Top 10 Keyword Rankings
8
20+
Monthly Sales (Organic)
₹4,00,000
₹6,00,000
Conversion Rate
58%
43%
Conclusion
The Brand successfully leveraged SEO to increase organic traffic, improve keyword rankings, and boost sales across India. Through effective on-page optimization, technical improvements, and strategic content marketing, the brand strengthened its online presence in the competitive home decor space, attracting a steady stream of qualified traffic and building its brand.
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