Date
December - 2023
Client
BPTP, District One, Faridabad
Real Estate (Residential Plots)
200-300 employees
Upper-middle-class and high-net-worth individuals (HNWIs), investors, and families looking for premium residential plots in Delhi/NCR
Delhi/NCR and neighboring regions
BPTP District One sought to increase awareness and drive inquiries for its premium residential plots in Faridabad. Despite offering a prime location and luxurious amenities, the client faced challenges in reaching a highly specific target audience of buyers and investors. The goal was to use social media ads to showcase the project’s unique features, attract inquiries, and ultimately boost sales.
Generate high-quality inquiries for residential plots, build brand awareness for District One, and establish the project as a top choice for premium real estate investments.
Residential plot buyers in this segment are a select audience requiring precise social media ads targeting based on income level, interests, and location.
The Delhi/NCR region is saturated with premium residential projects, making it necessary to differentiate District One as a standout offering.
Real estate investments often involve longer decision times, requiring sustained social media ads engagement and retargeting efforts.
The social media ads campaign needed to emphasize the luxury, location benefits, and investment value to capture attention and generate interest.
A comprehensive social media ads campaign was developed to target potential buyers, engage them with compelling visuals and offers, and drive high-quality inquiries.
Leveraged social media platforms’ advanced targeting capabilities to focus on HNWIs, families, and investors based on income brackets, interest in real estate, and geographic proximity to Delhi/NCR. Lookalike audiences were also created from existing customer data.
Designed carousel ads, video tours, and high-resolution images highlighting the project’s amenities, prime location, and plot size options. Messaging emphasized investment value, lifestyle benefits, and limited availability.
Ran lead generation ads on Facebook and Instagram with clear CTAs such as “Book Your Plot Today” and “Inquire Now,” capturing leads directly on the social media ads platform.
Re-engaged users who interacted with the ads or visited the website but didn’t inquire. Retargeting focused on urgency, such as limited-time offers or exclusive access to plot layouts and pricing details.
for precise audience targeting and lead generation
to showcase visual content and attract younger buyers and families
for instant communication and personalized responses to inquiries
to track user actions, optimize retargeting campaigns, and measure ad performance
Lead Generation Growth
Generated 150+ high-quality leads within the first two months of the campaign.
Cost-Per-Lead (CPL) Reduction
Reduced CPL by 35%, maximizing return on ad spend (ROAS).
Engagement Rates
Engagement rates increased by 60%, driven by video ads and virtual walkthroughs of the plots.
Website Traffic Boost
Website traffic to the project page increased by 50%, with a significant portion attributed to social media ads.
Monthly Leads Generated
40
150
Cost-Per-Lead (CPL)
₹1,500
₹975
Engagement Rate
4.2%
6.8%
Website Traffic
3,800 visits
4,500 visits
BPTP District One successfully used social media ads to generate high-quality inquiries, increase engagement, and position itself as a premium real estate project in Faridabad. Through precise audience targeting, visually engaging ad creatives, and a robust retargeting strategy, the campaign delivered measurable results and strengthened the brand’s position in a competitive market.
Looking to boost inquiries for your real estate project with social media ads?
Contact us to discuss how we can create a high-impact campaign for you!
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