Social Media Ads for BPTP District One

Date

December - 2023

Client

BPTP, District One, Faridabad

Client Profile

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Industry

Real Estate (Residential Plots)

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Company Size

200-300 employees

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Target Audience

Upper-middle-class and high-net-worth individuals (HNWIs), investors, and families looking for premium residential plots in Delhi/NCR

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Geographic Target

Delhi/NCR and neighboring regions

Problem Statement

BPTP District One sought to increase awareness and drive inquiries for its premium residential plots in Faridabad. Despite offering a prime location and luxurious amenities, the client faced challenges in reaching a highly specific target audience of buyers and investors. The goal was to use social media ads to showcase the project’s unique features, attract inquiries, and ultimately boost sales.

Business Goals

Generate high-quality inquiries for residential plots, build brand awareness for District One, and establish the project as a top choice for premium real estate investments.

Challenges

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Niche Target Audience

Residential plot buyers in this segment are a select audience requiring precise social media ads targeting based on income level, interests, and location.

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High Competition

The Delhi/NCR region is saturated with premium residential projects, making it necessary to differentiate District One as a standout offering.

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Long Decision Making Cycles

Real estate investments often involve longer decision times, requiring sustained social media ads engagement and retargeting efforts.

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Need for Visual Appeal

The social media ads campaign needed to emphasize the luxury, location benefits, and investment value to capture attention and generate interest.

Strategy and Tactics

A comprehensive social media ads campaign was developed to target potential buyers, engage them with compelling visuals and offers, and drive high-quality inquiries.

Services Provided

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Precise Audience Segmentation

Leveraged social media platforms’ advanced targeting capabilities to focus on HNWIs, families, and investors based on income brackets, interest in real estate, and geographic proximity to Delhi/NCR. Lookalike audiences were also created from existing customer data.

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Compelling Ad Creatives

Designed carousel ads, video tours, and high-resolution images highlighting the project’s amenities, prime location, and plot size options. Messaging emphasized investment value, lifestyle benefits, and limited availability.

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Lead Generation Campaigns

Ran lead generation ads on Facebook and Instagram with clear CTAs such as “Book Your Plot Today” and “Inquire Now,” capturing leads directly on the social media ads platform.

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Retargeting Strategy

Re-engaged users who interacted with the ads or visited the website but didn’t inquire. Retargeting focused on urgency, such as limited-time offers or exclusive access to plot layouts and pricing details.

Tools and Technologies

Facebook Ads

for precise audience targeting and lead generation

Instagram Ads

to showcase visual content and attract younger buyers and families

Messenger Ads

for instant communication and personalized responses to inquiries

Facebook Pixel

to track user actions, optimize retargeting campaigns, and measure ad performance

Results & Metrics

Lead Generation Growth

Generated 150+ high-quality leads within the first two months of the campaign.

Cost-Per-Lead (CPL) Reduction

Reduced CPL by 35%, maximizing return on ad spend (ROAS).

Engagement Rates

Engagement rates increased by 60%, driven by video ads and virtual walkthroughs of the plots.

Website Traffic Boost

Website traffic to the project page increased by 50%, with a significant portion attributed to social media ads.

Before & After Comparisons

Metric

Before

After

Monthly Leads Generated

40

150

Cost-Per-Lead (CPL)

₹1,500

₹975

Engagement Rate

4.2%

6.8%

Website Traffic

3,800 visits

4,500 visits

Quote
Anurag Mehta,
AVP Sales, BPTP

Conclusion

BPTP District One successfully used social media ads to generate high-quality inquiries, increase engagement, and position itself as a premium real estate project in Faridabad. Through precise audience targeting, visually engaging ad creatives, and a robust retargeting strategy, the campaign delivered measurable results and strengthened the brand’s position in a competitive market.

Looking to boost inquiries for your real estate project with social media ads?

Contact us to discuss how we can create a high-impact campaign for you!