Date
November - 2022
Client
Nirman Greens, Pune
Real Estate (Residential Properties)
50-100 employees
Urban professionals, young families, and mid-income homebuyers looking for premium housing options in PuneInvestors, business owners, and entrepreneurs seeking office and retail spaces in Mohali and Tricity
Pune and neighboring cities like Mumbai and Satara
Nirman Greens sought to position their project as a premium yet accessible lifestyle offering in Tathawade. Despite being located in a fast-developing area and offering modern amenities, they faced challenges in reaching their ideal audience and generating sufficient inquiries. Their objective was to use social media ads to create buzz around the project, highlight its lifestyle benefits, and drive inquiries and site visits.
Increase project awareness, attract high-quality leads, and drive bookings for 2 & 3 BHK apartments in the Nirman Greens project.
Tathawade is a burgeoning real estate hotspot, with several developers targeting the same audience, making it essential for Nirman Greens to stand out.
The social media ads campaign needed to identify and target potential homebuyers based on income, location, and lifestyle preferences to ensure high-quality leads.
Effectively communicating the project’s value proposition, such as premium amenities, location advantages, and family-friendly living, was crucial to appeal to potential buyers.
The client needed a scalable social media ads campaign to generate quality leads while keeping the cost-per-lead (CPL) within budget.
A comprehensive social media ads campaign was designed to increase visibility, generate quality leads, and emphasize the lifestyle benefits of Nirman Greens.
Targeted urban professionals, young families, and mid-income homebuyers based on location (Pune and neighboring cities), income levels, and lifestyle interests. Lookalike audiences were created to expand reach and target similar prospects.
Created video tours, carousel social media ads, and high-quality images showcasing the project’s amenities, location advantages, and 2 & 3 BHK layouts. Messaging focused on family-friendly living, proximity to schools, and modern design.
Used Facebook and Instagram lead generation ads with compelling CTAs, such as “Book Your Dream Home Today” and “Schedule a Site Visit Now,” to capture leads directly from the platforms.
Retargeted users who engaged with the social media ads or visited the website but didn’t inquire. Highlighted limited-time offers, testimonials, and virtual walkthroughs to re-engage prospects and encourage conversions.
for detailed audience targeting, lead generation, and retargeting
to visually showcase the lifestyle appeal of the project and engage younger buyers
to enable direct communication and answer queries from potential homebuyers
to track user actions, optimize campaign performance, and refine retargeting efforts
Leads Generated
250+ high-quality leads were generated within three months of the campaign.
Cost-Per-Lead (CPL) Reduction
Reduced CPL by 35% through optimized targeting and engaging ad creatives.
Increased Engagement
Engagement rates on ads grew by 60%, with video tours and testimonials receiving the highest interaction rates.
Website Traffic Boost
Traffic to the project’s landing page increased by 50%, driven by social media ads.
Monthly Leads Generated
50
90
Cost-Per-Lead (CPL)
₹1,200
₹780
Engagement Rate
4.5%
7.2%
Website Traffic
1,800 visits
2,700 visits
Nirman Greens successfully leveraged social media ads to boost visibility, generate quality leads, and establish the project as a desirable residential option in Tathawade. By combining targeted audience segmentation, engaging ad creatives, and effective retargeting strategies, the campaign delivered exceptional results and positioned Nirman Greens as a top choice for premium 2 & 3 BHK homes.
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