Social Media Ads for Nirman Greens | Residential Real Estate

Date

November - 2022

Client

Nirman Greens, Pune

Client Profile

Mappedskills_dark-circle.svg

Industry

Real Estate (Residential Properties)

Mappedskills_dark-circle.svg

Company Size

50-100 employees

Mappedskills_dark-circle.svg

Target Audience

Urban professionals, young families, and mid-income homebuyers looking for premium housing options in PuneInvestors, business owners, and entrepreneurs seeking office and retail spaces in Mohali and Tricity

Mappedskills_dark-circle.svg

Geographic Target

Pune and neighboring cities like Mumbai and Satara

Problem Statement

Nirman Greens sought to position their project as a premium yet accessible lifestyle offering in Tathawade. Despite being located in a fast-developing area and offering modern amenities, they faced challenges in reaching their ideal audience and generating sufficient inquiries. Their objective was to use social media ads to create buzz around the project, highlight its lifestyle benefits, and drive inquiries and site visits.

Business Goals

Increase project awareness, attract high-quality leads, and drive bookings for 2 & 3 BHK apartments in the Nirman Greens project.

Challenges

Mappedskills_dark-circle.svg

Competitive Market

Tathawade is a burgeoning real estate hotspot, with several developers targeting the same audience, making it essential for Nirman Greens to stand out.

Mappedskills_dark-circle.svg

Audience Segmentation

The social media ads campaign needed to identify and target potential homebuyers based on income, location, and lifestyle preferences to ensure high-quality leads.

Mappedskills_dark-circle.svg

Showcasing Benefits

Effectively communicating the project’s value proposition, such as premium amenities, location advantages, and family-friendly living, was crucial to appeal to potential buyers.

Mappedskills_dark-circle.svg

Cost-Effective Lead Generation

The client needed a scalable social media ads campaign to generate quality leads while keeping the cost-per-lead (CPL) within budget.

Strategy and Tactics

A comprehensive social media ads campaign was designed to increase visibility, generate quality leads, and emphasize the lifestyle benefits of Nirman Greens.

Services Provided

Mappedskills_dark-circle.svg

Audience Segmentation and Targeting

Targeted urban professionals, young families, and mid-income homebuyers based on location (Pune and neighboring cities), income levels, and lifestyle interests. Lookalike audiences were created to expand reach and target similar prospects.

Mappedskills_dark-circle.svg

Visually Engaging Ad Creatives

Created video tours, carousel social media ads, and high-quality images showcasing the project’s amenities, location advantages, and 2 & 3 BHK layouts. Messaging focused on family-friendly living, proximity to schools, and modern design.

Mappedskills_dark-circle.svg

Lead Generation Campaigns

Used Facebook and Instagram lead generation ads with compelling CTAs, such as “Book Your Dream Home Today” and “Schedule a Site Visit Now,” to capture leads directly from the platforms.

Mappedskills_dark-circle.svg

Retargeting Campaigns

Retargeted users who engaged with the social media ads or visited the website but didn’t inquire. Highlighted limited-time offers, testimonials, and virtual walkthroughs to re-engage prospects and encourage conversions.

Tools and Technologies

Facebook Ads

for detailed audience targeting, lead generation, and retargeting

Instagram Ads

to visually showcase the lifestyle appeal of the project and engage younger buyers

LinkedIn Ads

to enable direct communication and answer queries from potential homebuyers

Facebook Pixel

to track user actions, optimize campaign performance, and refine retargeting efforts

Results & Metrics

Leads Generated

250+ high-quality leads were generated within three months of the campaign.

Cost-Per-Lead (CPL) Reduction

Reduced CPL by 35% through optimized targeting and engaging ad creatives.

Increased Engagement

Engagement rates on ads grew by 60%, with video tours and testimonials receiving the highest interaction rates.

Website Traffic Boost

Traffic to the project’s landing page increased by 50%, driven by social media ads.

Before & After Comparisons

Metric

Before

After

Monthly Leads Generated

50

90

Cost-Per-Lead (CPL)

₹1,200

₹780

Engagement Rate

4.5%

7.2%

Website Traffic

1,800 visits

2,700 visits

Quote
Marketing Manager,
Nirman Greens

Conclusion

Nirman Greens successfully leveraged social media ads to boost visibility, generate quality leads, and establish the project as a desirable residential option in Tathawade. By combining targeted audience segmentation, engaging ad creatives, and effective retargeting strategies, the campaign delivered exceptional results and positioned Nirman Greens as a top choice for premium 2 & 3 BHK homes.

Looking to amplify your real estate project’s reach and generate high-quality leads?

Contact us today to create a winning campaign for your business!