Social Media Ads for Mohali Citi Center | Commercial Real Estate
Date
July - 2020
Client
STJ Mohali Citi Center, Mohali, Punjab
Client Profile
Industry
Real Estate (Commercial Properties)
Company Size
50-100 employees
Target Audience
Investors, business owners, and entrepreneurs seeking office and retail spaces in Mohali and Tricity
Geographic Target
Primarily Punjab, Chandigarh, and Himachal Pradesh
Problem Statement
STJ Mohali Citi Center, positioned as the largest commercial hub in Tricity, aimed to attract investors and business owners. However, with a competitive real estate market and limited initial awareness of the project, they faced challenges in generating high-quality leads and inquiries. The client sought a social media advertising campaign to highlight the project’s prime location, amenities, and investment potential while driving inquiries for office and retail spaces.
Business Goals
Increase awareness of Mohali Citi Center as the biggest commercial hub in Tricity, generate high-quality inquiries for leasing and purchasing spaces, and establish the project as a premier investment destination.
Challenges
Highly Competitive Market
The commercial real estate sector in Tricity is competitive, with several similar projects vying for attention.
Niche Audience Targeting
The campaign needed to focus on investors and business owners with specific income levels and interests in commercial spaces.
Building Credibility
As a new commercial hub, STJ Mohali Citi Center needed to communicate its scale and benefits effectively to stand out.
Long Conversion Cycle
Commercial real estate investments often involve extended decision-making processes, requiring consistent engagement with potential leads.
Strategy and Tactics
A targeted social media advertising strategy was implemented to establish brand visibility, educate potential investors about the project’s USPs, and generate high-quality inquiries.
Services Provided
Advanced Audience Segmentation
Defined key audience groups, including investors and business owners in Punjab and neighboring regions, based on interests, behaviors, and income levels. Lookalike audiences were created to reach similar prospects.
Visually Compelling Ad Creatives
Designed carousel and video ads showcasing Mohali Citi Center’s strategic location, premium infrastructure, and investment advantages. Ad messaging emphasized its status as the biggest commercial hub in Tricity.
Lead Generation Campaigns
Used Facebook and Instagram lead generation ads with clear CTAs, such as “Inquire Now” and “Schedule a Site Visit,” to capture contact details directly through the platforms.
Retargeting Campaigns
Re-engaged users who interacted with ads or visited the website but didn’t complete an inquiry form. Retargeting focused on exclusive offers, success stories, and virtual tours of the property.
Tools and Technologies
Facebook Ads
for audience targeting, lead generation, and retargeting
Instagram Ads
to visually engage a younger audience and showcase property features
LinkedIn Ads
to target business professionals and corporate investors
Facebook Pixel
to track user behavior, optimize retargeting efforts, and measure campaign performance
Results & Metrics
High-Quality Leads Generated
Over 180 high-quality leads were generated within the first three months of the campaign.
Cost-Per-Lead (CPL) Reduction
Achieved a 30% reduction in CPL through continuous optimization of audience targeting and ad creatives.
Engagement Rates
Engagement rates increased by 70%, with video ads featuring virtual tours and location benefits performing the best.
Website Traffic Boost
Traffic to the project’s landing page increased by 55%, with a majority of new visitors coming from social media ads.
Before & After Comparisons
Metric
Before
After
Monthly Leads Generated
60
180
Cost-Per-Lead (CPL)
₹1,200
₹840
Engagement Rate
4.5%
7.8%
Website Traffic
2,000 visits
3,100 visits
Conclusion
STJ Mohali Citi Center successfully leveraged social media advertising to boost brand awareness and generate high-quality leads for its commercial hub. By focusing on precise targeting, visually engaging creatives, and effective retargeting, the campaign positioned Mohali Citi Center as a premier investment opportunity in Tricity.OmSaiGroup successfully leveraged social media advertising to generate awareness and inquiries for their redevelopment project in Chembur. By focusing on precise targeting, compelling ad creatives, and effective retargeting, the campaign achieved significant results, establishing the project as a desirable option for homeowners and investors alike.
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