Social Media Ads for OmSaiGroup | Real Estate

Date

September - 2024

Client

OmSaiGroup, Redevelopment project in Chembur, Mumbai

Client Profile

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Industry

Real Estate (Redevelopment Projects)

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Company Size

50-100 employees

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Target Audience

Homeowners in Chembur considering redevelopment options, investors, and individuals looking for modern living spaces in Mumbai

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Geographic Target

Primarily Mumbai, with a focus on Chembur and surrounding suburbs

Problem Statement

OmSaiGroup aimed to generate interest and inquiries for their redevelopment project in Chembur. Despite offering modern amenities and a prime location, the project faced challenges in reaching homeowners and investors due to high competition and limited awareness. The objective was to use social media ads to showcase the project’s unique value proposition, increase visibility, and drive inquiries.

Business Goals

1. Increase awareness about the redevelopment project

2. Attract homeowners and potential investors

3. Generate high-quality inquiries for partnerships and project sales

Challenges

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Niche Target Audience

The social media ads campaign needed to engage homeowners in Chembur considering redevelopment and potential investors in the area.

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High Competition in Mumbai

The market is saturated with redevelopment and new projects, making it essential to stand out with clear messaging and engaging visuals.

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Limited Awareness

Many potential social media ads clients were unaware of the redevelopment project’s benefits and opportunities, requiring a strong educational component.

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Long Decision Making

Redevelopment projects involve a lengthy decision-making process, necessitating sustained engagement and retargeting efforts.

Strategy and Tactics

A strategic social media ads campaign was designed to position the redevelopment project as a prime choice for homeowners and investors in Chembur.

Services Provided

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Precise Audience Segmentation

Targeted homeowners in Chembur and nearby areas based on demographics, income level, and interests in property redevelopment. Lookalike audiences were created from existing client data to expand reach to similar prospects.

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Compelling Ad Creatives

Designed carousel and video ads featuring the social media ads project’s amenities, location benefits, and redevelopment advantages. Messaging highlighted features like modern designs, sustainable living, and long-term value for investors.

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Lead Generation Campaigns

Ran lead generation campaigns on Facebook and Instagram with clear CTAs, such as “Inquire Now” and “Partner with Us,” allowing users to submit their details directly through the platform.

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Retargeting Strategy

Re-engaged users who interacted with social media ads or visited the project website but did not inquire. These ads featured testimonials, limited-time offers, and exclusive virtual walkthroughs to convert prospects.

Tools and Technologies

Facebook Ads

for detailed audience segmentation and lead generation capabilities

Instagram Ads

to showcase visually compelling content, such as project renderings and lifestyle benefits

Messenger Ads

to facilitate direct communication with interested homeowners and investors

Facebook Pixel

to track website visitors, measure ad performance, and optimize retargeting campaigns

Results & Metrics

Inquiries Generated

Over 120 high-quality inquiries were received within the first two months of the campaign.

Cost-Per-Lead (CPL) Reduction

Achieved a 40% reduction in CPL by optimizing audience targeting and creative assets.

Engagement Rates

Engagement rates on ads increased by 65%, with video ads showcasing redevelopment benefits performing best.

Website Traffic Boost

Traffic to the project page grew by 55%, with the majority of visitors coming from social media ads.

Before & After Comparisons

Metric

Before

After

Monthly Inquiries

30

60

Cost-Per-Lead (CPL)

₹1,000

₹600

Engagement Rate

4.2%

6.9%

Website Traffic

1,800 visits

2,800 visits

Quote
Prathamesh Gawande,
Partner, OmSaiGroup

Conclusion

OmSaiGroup successfully leveraged social media ads to generate awareness and inquiries for their redevelopment project in Chembur. By focusing on precise targeting, compelling ad creatives, and effective retargeting, the campaign achieved significant results, establishing the project as a desirable option for homeowners and investors alike.

Looking to amplify your real estate project’s reach and inquiries with social media ads?

Contact us today to create a winning campaign!