Date
September - 2024
Client
OmSaiGroup, Redevelopment project in Chembur, Mumbai
Real Estate (Redevelopment Projects)
50-100 employees
Homeowners in Chembur considering redevelopment options, investors, and individuals looking for modern living spaces in Mumbai
Primarily Mumbai, with a focus on Chembur and surrounding suburbs
OmSaiGroup aimed to generate interest and inquiries for their redevelopment project in Chembur. Despite offering modern amenities and a prime location, the project faced challenges in reaching homeowners and investors due to high competition and limited awareness. The objective was to use social media ads to showcase the project’s unique value proposition, increase visibility, and drive inquiries.
1. Increase awareness about the redevelopment project
2. Attract homeowners and potential investors
3. Generate high-quality inquiries for partnerships and project sales
The social media ads campaign needed to engage homeowners in Chembur considering redevelopment and potential investors in the area.
The market is saturated with redevelopment and new projects, making it essential to stand out with clear messaging and engaging visuals.
Many potential social media ads clients were unaware of the redevelopment project’s benefits and opportunities, requiring a strong educational component.
Redevelopment projects involve a lengthy decision-making process, necessitating sustained engagement and retargeting efforts.
A strategic social media ads campaign was designed to position the redevelopment project as a prime choice for homeowners and investors in Chembur.
Targeted homeowners in Chembur and nearby areas based on demographics, income level, and interests in property redevelopment. Lookalike audiences were created from existing client data to expand reach to similar prospects.
Designed carousel and video ads featuring the social media ads project’s amenities, location benefits, and redevelopment advantages. Messaging highlighted features like modern designs, sustainable living, and long-term value for investors.
Ran lead generation campaigns on Facebook and Instagram with clear CTAs, such as “Inquire Now” and “Partner with Us,” allowing users to submit their details directly through the platform.
Re-engaged users who interacted with social media ads or visited the project website but did not inquire. These ads featured testimonials, limited-time offers, and exclusive virtual walkthroughs to convert prospects.
for detailed audience segmentation and lead generation capabilities
to showcase visually compelling content, such as project renderings and lifestyle benefits
to facilitate direct communication with interested homeowners and investors
to track website visitors, measure ad performance, and optimize retargeting campaigns
Inquiries Generated
Over 120 high-quality inquiries were received within the first two months of the campaign.
Cost-Per-Lead (CPL) Reduction
Achieved a 40% reduction in CPL by optimizing audience targeting and creative assets.
Engagement Rates
Engagement rates on ads increased by 65%, with video ads showcasing redevelopment benefits performing best.
Website Traffic Boost
Traffic to the project page grew by 55%, with the majority of visitors coming from social media ads.
Monthly Inquiries
30
60
Cost-Per-Lead (CPL)
₹1,000
₹600
Engagement Rate
4.2%
6.9%
Website Traffic
1,800 visits
2,800 visits
OmSaiGroup successfully leveraged social media ads to generate awareness and inquiries for their redevelopment project in Chembur. By focusing on precise targeting, compelling ad creatives, and effective retargeting, the campaign achieved significant results, establishing the project as a desirable option for homeowners and investors alike.
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