Social Media Ads for T4B Networking Platform
Date
August - 2024
Client
T4B, Business Networking, Pune
Client Profile
Industry
Business Networking and Professional Growth
Company Size
10-20 employees
Target Audience
Entrepreneurs, business owners, and professionals seeking networking
Geographic Target
Primarily Pune, with plans to expand across Maharashtra
Problem Statement
T4B aimed to establish itself as a leading business networking platform in Pune. Despite offering unique opportunities for entrepreneurs and professionals, the platform struggled with low awareness and limited membership sign-ups. The client needed a social media advertisement campaign to increase visibility, attract high-quality leads, and convert them into active members.
Business Goals
Increase membership sign-ups, enhance brand awareness, and position T4B as a go-to platform for business networking in Pune.
Challenges
Low Brand Awareness
T4B was a relatively new platform, and it needed to educate its target audience in social media ads on the benefits of joining the network.
Niche Audience Targeting
The audience comprised business owners and professionals, requiring precise targeting of social media advertisements to ensure the ads reached the right users.
Limited Budget for Brand Building
The social media advertisement campaign needed to deliver measurable results, such as leads and sign-ups while keeping costs under control.
High Conversion Barriers
Convincing potential members to commit to a paid networking platform required building trust and communicating the platform’s value effectively.
Strategy and Tactics
A comprehensive social media advertisement strategy was implemented to position T4B as a premium business networking platform and drive membership sign-ups.
Services Provided
Precise Audience Targeting
Created social media ads audience segments based on interests, job titles, and behaviors. Focused on entrepreneurs, business owners, and professionals in Pune and nearby areas. Leveraged lookalike audiences to expand reach to similar users.
Educational Ad Creatives
Developed video and carousel ads explaining the benefits of T4B, such as networking opportunities, mentorship programs, and business growth support. Highlighted testimonials from current members to build credibility.
Lead Generation Campaigns
Used lead generation ads on Facebook and Instagram, allowing users to express interest without leaving the platform. Followed up with email and phone outreach to nurture leads and encourage sign-ups.
Retargeting Strategy
Retargeted users who interacted with the social media advertisement or visited the website but didn’t complete sign-ups. Offered limited-time discounts and exclusive access to events to drive conversions.
Tools and Technologies
Facebook Ads
for targeting business professionals and entrepreneurs
Instagram Ads
to engage a younger audience with dynamic visuals and stories
LinkedIn Ads
to connect with decision-makers and business owners interested in professional networking
Facebook Pixel
to track visitor actions on the website, helping with retargeting and conversion optimization
Results & Metrics
Membership Growth
Membership sign-ups increased by 75% within four months.
Cost-Per-Lead (CPL) Reduction
Achieved a 40% reduction in CPL through targeted and optimized campaigns.
Engagement Growth
Engagement on ads increased by 65%, with video ads receiving the highest interaction rates.
Website Traffic Boost
Website traffic grew by 50%, with the majority of new visitors coming from social media ads.
Before & After Comparisons
Metric
Before
After
Membership Sign-Ups
80/mon
140/mon
Cost-Per-Lead (CPL)
₹600
₹360
Engagement Rate
3.8%
6.2%
Website Traffic
2,000 visits
3,000 visits
Conclusion
T4B successfully leveraged social media advertisement to boost brand awareness, increase membership sign-ups, and establish itself as a leading networking platform in Pune. By focusing on precise audience targeting, engaging ad creatives, and retargeting, the campaign delivered measurable growth and positioned T4B as a valuable resource for business professionals.
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