Date
November - 2020
Client
Bakedemy, Baking Academy, Pune
Online Education (Baking Academy)
10–15 employees
Aspiring bakers, hobbyists, and professionals interested in eggless baking courses
India and global markets with English-speaking baking enthusiasts
Bakedemy sought to establish a robust social media presence to reflect its expertise in online baking education. Despite offering quality courses, their social media lacked consistent content, engagement, and brand voice. They needed a strategic social media management plan to connect with their audience, drive meaningful interactions, and build credibility as a leading baking academy.
1. Build a cohesive and engaging social media management presence
2. Increase follower engagement and community interaction
3. Drive traffic to the website for course enrollments
Irregular posting schedules caused engagement rates to drop, leading to stagnant growth.
Followers rarely interacted with posts, making it challenging to convert them into course enrollments.
Without analytics and performance tracking, Bakedemy struggled to identify which content types resonated with their audience while carrying Social Media Management.
Content lacked a cohesive aesthetic and branding, which made the profile less recognizable.
A comprehensive social media management plan was developed to increase engagement, strengthen brand identity, and build a loyal community.
Developed a visually appealing and engaging content calendar featuring:
1. Baking tips and tricks
2. Teasers and previews of course materials
3. Student success stories and testimonials
4. Baking challenges and interactive posts (e.g., “Share Your Best Bake”)
Maintained a consistent posting schedule using tools like Hootsuite, with posts optimized for peak audience activity times.
Proactively engaged with followers by responding to comments, liking and sharing user-generated content, and answering questions about courses and baking techniques.
Provided monthly reports on key metrics, including engagement rate, follower growth, and content performance. Data insights were used to refine strategies, focusing on reels and carousel posts, which performed best for Social media management.
Follower Growth
Increased Instagram followers by 30% (from 4,800 to 6,250) in three months.
Engagement Rate
Improved by 50%, with reels and baking tutorials receiving the highest interaction.
Community Interaction
Response time for DMs improved by 65%, leading to more inquiries about baking courses.
Content Performance
Posts featuring step-by-step tutorials and student testimonials achieved 2x the average reach compared to regular posts.
Monthly Posts
8
15
Average Engagement Rate
3.8%
5.7%
Instagram Followers
4,800
6,250
DM Response Time
48 hours
16 hours
Through consistent content creation, community management, and analytics-driven strategies, Bakedemy successfully transformed its social media presence. The campaign increased engagement and strengthened the brand’s connection with its audience, ultimately driving more interest in its baking courses on social media management.
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