Social Media Management for Bakedemy

Date

November - 2020

Client

Bakedemy, Baking Academy, Pune

Client Profile

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Industry

Online Education (Baking Academy)

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Company Size

10–15 employees

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Target Audience

Aspiring bakers, hobbyists, and professionals interested in eggless baking courses

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Geographic Target

India and global markets with English-speaking baking enthusiasts

Problem Statement

Bakedemy sought to establish a robust social media presence to reflect its expertise in online baking education. Despite offering quality courses, their social media lacked consistent content, engagement, and brand voice. They needed a strategic social media management plan to connect with their audience, drive meaningful interactions, and build credibility as a leading baking academy.

Business Goals

1. Build a cohesive and engaging social media management presence

2. Increase follower engagement and community interaction

3. Drive traffic to the website for course enrollments

Challenges

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Inconsistent Posting

Irregular posting schedules caused engagement rates to drop, leading to stagnant growth.

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Low Community Interaction

Followers rarely interacted with posts, making it challenging to convert them into course enrollments.

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Limited Insights

Without analytics and performance tracking, Bakedemy struggled to identify which content types resonated with their audience while carrying Social Media Management.

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Lack of Visual Consistency

Content lacked a cohesive aesthetic and branding, which made the profile less recognizable.

Strategy and Tactics

A comprehensive social media management plan was developed to increase engagement, strengthen brand identity, and build a loyal community.

Services Provided

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Content Creation

Developed a visually appealing and engaging content calendar featuring:

1. Baking tips and tricks

2. Teasers and previews of course materials

3. Student success stories and testimonials

4. Baking challenges and interactive posts (e.g., “Share Your Best Bake”)

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Content Scheduling

Maintained a consistent posting schedule using tools like Hootsuite, with posts optimized for peak audience activity times.

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Community Management

Proactively engaged with followers by responding to comments, liking and sharing user-generated content, and answering questions about courses and baking techniques.

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Analytics and Reporting

Provided monthly reports on key metrics, including engagement rate, follower growth, and content performance. Data insights were used to refine strategies, focusing on reels and carousel posts, which performed best for Social media management.

Results & Metrics

Follower Growth

Increased Instagram followers by 30% (from 4,800 to 6,250) in three months.

Engagement Rate

Improved by 50%, with reels and baking tutorials receiving the highest interaction.

Community Interaction

Response time for DMs improved by 65%, leading to more inquiries about baking courses.

Content Performance

Posts featuring step-by-step tutorials and student testimonials achieved 2x the average reach compared to regular posts.

Before & After Comparisons

Metric

Before

After

Monthly Posts

8

15

Average Engagement Rate

3.8%

5.7%

Instagram Followers

4,800

6,250

DM Response Time

48 hours

16 hours

Quote
Ritika Mehta,
Marketing Head, Bakedemy

Conclusion

Through consistent content creation, community management, and analytics-driven strategies, Bakedemy successfully transformed its social media presence. The campaign increased engagement and strengthened the brand’s connection with its audience, ultimately driving more interest in its baking courses on social media management.

Ready to elevate your brand’s social media game?

Contact us today to learn how social media management can help you grow your business!