Social Media Management for BakewithSonia | Baking Influencer
Date
July - 2016
Client
BakewithSonia, Baking Influencer
Client Profile
Industry
Influencer Marketing (Baking and Culinary Content)
Company Size
Solo Creator with a support team for social media and collaborations
Target Audience
Baking enthusiasts, home bakers, and individuals interested in eggless baking recipes and tutorials
Geographic Target
Primarily India, with global outreach to English-speaking baking enthusiasts
Problem Statement
BakewithSonia, a passionate baking influencer, had a strong following but struggled with maintaining consistency and growing engagement across her social media platforms. Despite creating high-quality content, her social media lacked strategic planning and management, cohesive visuals, and timely interaction with followers. She aimed to streamline her online presence, increase audience engagement, and position herself as a go-to baking expert for both fans and brands.
Business Goals
1. Build a cohesive and engaging social media presence
2. Increase follower engagement and community interaction management
3. Attract more brand collaborations and partnerships
Challenges
Irregular Content Posting
Inconsistent posting schedules caused follower engagement to fluctuate.
Low Community Interaction
Limited response to follower comments and messages made it difficult to build a loyal community.
Lack of Analytics
No system was in place to measure what content resonated most with her audience.
Brand Outreach
Without a cohesive profile and clear messaging, it was challenging to attract premium brand collaborations.
Strategy and Tactics
A tailored social media management strategy was implemented to enhance BakewithSonia’s online presence, foster community interaction, and position her for brand partnerships.
Services Provided
Content Creation
Developed a content calendar featuring a mix of engaging posts, including recipe videos, baking tips, behind-the-scenes footage, and user-generated content. Visuals were optimized for Instagram reels, carousel posts, and stories management.
Content Scheduling
Maintained a consistent posting schedule using tools like Buffer, ensuring content was shared at peak engagement times.
Community Management
Actively responded to follower comments and DMs, engaged with tagged posts, and initiated conversations to build a stronger connection with her audience.
Analytics and Reporting
Provided monthly insights into top-performing posts, follower demographics, engagement rates, and growth trends. These insights guided adjustments to content strategy, focusing on reels and step-by-step tutorials.
Results & Metrics
Follower Growth
Instagram followers increased by 40% (from 14,000 to 19,500) in four months.
Engagement Rate
Improved by 55%, with reels featuring trending recipes receiving 3x more engagement than static posts.
Brand Collaboration Inquiries
Increased by 60%, with multiple partnerships initiated after the profile revamp.
Community Interaction
Response time to comments and DMs improved by 70%, creating a more engaged and loyal follower base.
Before & After Comparisons
Metric
Before
After
Monthly Posts
8
15
Average Engagement Rate
3.5%
5.4%
Instagram Followers
14,000
19,500
Brand Collaboration Leads
5/month
8/month
Conclusion
BakewithSonia successfully leveraged social media management to grow her audience, increase engagement, and attract brand partnerships. By focusing on consistent content creation, community management, and data-driven strategies, her online presence transformed into a thriving platform for baking enthusiasts and brands alike.
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Services
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