Date
January - 2023
Client
Magic Colors, Cake Decoration Supplies, Mumbai
Retail (Cake Decoration Supplies)
15–20 employees
Bakers, cake decorators, and hobbyists seeking premium-quality cake decoration supplies, including edible colors, sprinkles, and decorative tools
India with a focus on urban centers and baking communities
Magic Colors wanted to establish itself as a go-to brand for cake decoration supplies on social media. While they had a loyal customer base offline, their social media presence lacked consistent branding, engaging content, and interaction with their audience. They needed a robust social media management strategy to increase awareness, foster relationships with bakers, and drive online growth.
1. Build a consistent and engaging social media presence
2. Increase interaction with bakers and decorators through community engagement
3. Drive traffic to the website for product inquiries and sales
The Magic Colors brand’s social media lacked a consistent posting schedule, leading to lower audience engagement.
Followers were not actively engaging with posts, resulting in limited user-generated content and weaker community ties.
Content lacked a cohesive theme and professional visuals, making the brand’s profiles appear unorganized.
Without proper analytics, Magic Colors struggled to identify which content resonated most with their audience.
A comprehensive social media management plan was implemented to strengthen Magic Colors’ brand identity, engage its audience, and position it as a leader in the cake decoration supplies market.
1. Developed a content calendar featuring professional visuals of cake decoration ideas, product demos, and tutorials for Magic Colors.
2. Incorporated behind-the-scenes content and collaborations with baking influencers to showcase product versatility.
3. Launched “Baker of the Month” to highlight community talent and encourage user-generated content.
Maintained a consistent posting schedule using tools like Later, ensuring regular updates during peak engagement times.
1. Actively responded to comments, messages, and tagged posts.
2. Initiated conversations with followers by posting questions, polls, and challenges like “Share Your Most Creative Cake.”
1. Provided monthly reports on metrics like engagement rates, follower growth, and top-performing content.
2. Used insights to refine the content strategy, prioritizing tutorials and user-generated content that performed best.
Follower Growth
Increased Instagram followers by 25% (from 20,000 to 25,000) in four months.
Engagement Rate
Improved by 45%, with tutorial videos and baking challenges achieving the highest interaction.
Community Interaction
Received over 150 tagged posts monthly from bakers using Magic Colors’ products, increasing organic reach.
Website Traffic
Social media referral traffic to the website grew by 35%, leading to more inquiries and sales.
Monthly Posts
6
12
Average Engagement Rate
3.5%
5.1%
Instagram Followers
20,000
25,000
Monthly Tagged Posts
48 hours
16 hours
Through consistent content creation, proactive community management, and data-driven strategies, Magic Colors successfully built a stronger online presence. By engaging directly with bakers and decorators, the brand fostered loyalty, increased its audience, and grew its influence in the cake decoration supplies market.
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