Social Media Management for Magic Colors

Date

January - 2023

Client

Magic Colors, Cake Decoration Supplies, Mumbai

Client Profile

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Industry

Retail (Cake Decoration Supplies)

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Company Size

15–20 employees

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Target Audience

Bakers, cake decorators, and hobbyists seeking premium-quality cake decoration supplies, including edible colors, sprinkles, and decorative tools

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Geographic Target

India with a focus on urban centers and baking communities

Problem Statement

Magic Colors wanted to establish itself as a go-to brand for cake decoration supplies on social media. While they had a loyal customer base offline, their social media presence lacked consistent branding, engaging content, and interaction with their audience. They needed a robust social media management strategy to increase awareness, foster relationships with bakers, and drive online growth.

Business Goals

1. Build a consistent and engaging social media presence

2. Increase interaction with bakers and decorators through community engagement

3. Drive traffic to the website for product inquiries and sales

Challenges

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Irregular Posting

The Magic Colors brand’s social media lacked a consistent posting schedule, leading to lower audience engagement.

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Low Community Interaction

Followers were not actively engaging with posts, resulting in limited user-generated content and weaker community ties.

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Visual Branding Gaps

Content lacked a cohesive theme and professional visuals, making the brand’s profiles appear unorganized.

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Limited Performance Insights

Without proper analytics, Magic Colors struggled to identify which content resonated most with their audience.

Strategy and Tactics

A comprehensive social media management plan was implemented to strengthen Magic Colors’ brand identity, engage its audience, and position it as a leader in the cake decoration supplies market.

Services Provided

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Content Creation

1. Developed a content calendar featuring professional visuals of cake decoration ideas, product demos, and tutorials for Magic Colors.

2. Incorporated behind-the-scenes content and collaborations with baking influencers to showcase product versatility.

3. Launched “Baker of the Month” to highlight community talent and encourage user-generated content.

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Content Scheduling

Maintained a consistent posting schedule using tools like Later, ensuring regular updates during peak engagement times.

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Community Management

1. Actively responded to comments, messages, and tagged posts.

2. Initiated conversations with followers by posting questions, polls, and challenges like “Share Your Most Creative Cake.”

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Analytics and Reporting

1. Provided monthly reports on metrics like engagement rates, follower growth, and top-performing content.

2. Used insights to refine the content strategy, prioritizing tutorials and user-generated content that performed best.

Results & Metrics

Follower Growth

Increased Instagram followers by 25% (from 20,000 to 25,000) in four months.

Engagement Rate

Improved by 45%, with tutorial videos and baking challenges achieving the highest interaction.

Community Interaction

Received over 150 tagged posts monthly from bakers using Magic Colors’ products, increasing organic reach.

Website Traffic

Social media referral traffic to the website grew by 35%, leading to more inquiries and sales.

Before & After Comparisons

Metric

Before

After

Monthly Posts

6

12

Average Engagement Rate

3.5%

5.1%

Instagram Followers

20,000

25,000

Monthly Tagged Posts

48 hours

16 hours

Quote
Nisha Sharma,
Sales & Marketing Head, Magic Colors

Conclusion

Through consistent content creation, proactive community management, and data-driven strategies, Magic Colors successfully built a stronger online presence. By engaging directly with bakers and decorators, the brand fostered loyalty, increased its audience, and grew its influence in the cake decoration supplies market.

Looking to enhance your brand’s social media presence?

Contact us today to learn how social media management can elevate your business!