Date
August - 2022
Client
Geek Technology India, Kitchen Appliances, Chennai
Retail (Kitchen Appliances)
20–30 employees
Homeowners, cooking enthusiasts, and individuals looking for premium, innovative kitchen appliances
Pan-India
Geek Technology India, a growing kitchen appliance brand, needed to strengthen its social media presence. While the brand offered high-quality products, its social media accounts lacked consistency, professional visuals, and audience engagement. The challenge was to create an engaging online presence that resonated with the target audience and highlighted the brand’s unique product features.
1. Establish a consistent and professional social media presence
2. Engage with the audience to build brand loyalty
3. Showcase product benefits and generate interest in their innovative kitchen appliances
Social media posts lacked a cohesive visual identity and brand voice, leading to weak brand recall.
Posts were not generating sufficient interactions (likes, comments, shares) or community involvement.
The brand struggled to effectively communicate Kitchen Appliances as product benefits and use cases, missing an opportunity to educate potential buyers.
There was no structured analysis of social media performance to refine the strategy.
A comprehensive social media management plan was implemented to improve Geek Technology India’s online presence and drive meaningful engagement.
1. Developed a content calendar showcasing product features, benefits, and tutorials through engaging posts, reels, and stories.
2. Shared user-generated content, including customer testimonials and reviews, to build trust and social proof.
3. Introduced interactive content like polls, quizzes, and “How-To” videos to educate the audience on Kitchen Appliances.
Maintained a consistent posting schedule using tools like Buffer, ensuring posts were optimized for peak audience activity times.
1. Responded promptly to comments and DMs, fostering trust and building relationships with followers.
2. Initiated conversations by asking questions and encouraging feedback on posts.
1. Tracked performance metrics, including engagement rates, follower growth, and content reach.
2. Provided monthly reports to identify trends and refine content strategy, focusing on formats that performed best, such as video tutorials and Kitchen Appliances demos.
Follower Growth
Increased Instagram followers by 40% (from 6,500 to 9,100) in three months.
Engagement Rate
Improved by 60%, with reels featuring product tutorials achieving the highest interaction.
Customer Interaction
DM response time improved by 70%, leading to more inquiries about Kitchen Appliances.
Content Reach
Posts featuring educational content saw a 2x increase in reach compared to standard promotional posts.
Monthly Posts
5
12
Average Engagement Rate
3.5%
5.6%
Instagram Followers
6,500
9,100
DM Response Time
24 hours
7 hours
Through strategic content creation, community management, and data-driven decision-making, Geek Technology India significantly improved its social media presence. The campaign not only increased engagement but also strengthened customer trust and brand visibility, setting the stage for long-term success in the competitive kitchen appliances market.
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