Video Editing for Schools
Date
June - 2020
Client
Vibgyor High, Pune
Client Profile
Industry
Education (K-12 Schools)
Company Size
200+ employees
Target Audience
Parents of school-aged children (ages 3–16) seeking high-quality education in Pune
Geographic Target
Pune and nearby regions, as well as families relocating from other cities or countries
Problem Statement
Vibgyor High, a reputed K-12 schools in Pune, needed a professional video editing solution to maintain high standards for its promotional materials, student tutorials, and YouTube content. Their in-house resources lacked the expertise and bandwidth to handle the growing volume of video content, leading to inconsistent quality and missed opportunities for engagement.
Business Goals
Improving the quality of promotional videos, creating engaging tutorial content, and producing professional-grade YouTube content will enhance brand image, attract new enrollments, and establish Vibgyor High as a thought leader among K-12 Schools.
Challenges
Inconsistent Video Quality
Videos for promotional campaigns and tutorials lacked the professional polish needed to reflect Vibgyor High’s premium reputation.
Time Constraints
The school’s staff struggled to balance video production with other priorities, leading to delays.
Low Engagement on YouTube
Existing YouTube content did not captivate the audience, leading to lower viewer retention and subscriber growth.
Brand Cohesion
Promotional and tutorial videos lacked consistent branding, diminishing the school’s visual identity.
Strategy and Tactics
A full-suite video editing solution was provided to elevate the quality of Vibgyor High’s promotional, tutorial, and YouTube content while ensuring timely delivery and consistent branding.
Services Provided
Promo Video Editing
Polished promotional videos were created for schools campaigning, including admissions and special events. Professional transitions, background music, and branded intros/outros were added to convey the school’s values and offerings effectively.
Tutorial Content Editing
Classroom tutorial videos were edited to ensure clarity in audio and visuals. Text overlays, animations, and infographics were included to make the content more engaging for students.
YouTube Content Production
High-quality YouTube videos featuring schools initiatives, parent testimonials, and event highlights were produced. Content was optimized with captions, thumbnails, and metadata to improve discoverability and engagement.
Brand Consistency
A cohesive visual style was developed for all videos, incorporating Vibgyor High’s logo, colors, and typography. This ensured branding consistency across promotional, tutorial, and YouTube content.
Tools and Technologies
Adobe Premiere Pro
For advanced video editing and post-production.
Invideo
For creating visually appealing and template-based promotional videos.
Adobe After Effects
For creating animations and infographics in tutorial and promotional videos.
Audacity
For audio enhancement and background noise reduction in classroom and promotional content.
Results & Metrics
Improved Video Quality
100% of promo and tutorial videos were professionally edited, enhancing the school’s visual identity.
YouTube Growth
Viewer retention rates improved by 45%, and the channel gained a 30% increase in subscribers over three months.
Social Media Campaign Success
Promotional videos achieved a 50% boost in engagement across Facebook and Instagram, driving increased inquiries.
Time Savings
Freed up 10+ hours per week for the team to focus on other priorities.
Before & After Comparisons
Metric
Before
After
Video Quality
Inconsistent
Professional, branded
YouTube Viewer Retention
25%
36%
Social Media Engagement
10%
15%+
Promo Video Completion Time
10 days
5 days
Conclusion
By leveraging professional video editing services, Vibgyor High enhanced the quality and impact of its promotional, tutorial, and YouTube content. The polished, branded videos improved engagement across digital platforms, boosted inquiries, and reinforced the school’s position as a leader in K-12 education.
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