Website Design for Online Academies: Bakedemy Case Study

Date

August - 2020

Client

Bakedemy, Pune

Client Profile

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Industry

Online Education (Online Academy for Baking)

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Company Size

10-15 employees

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Target Audience

Aspiring bakers and home baking enthusiasts across India, primarily women aged 18-45

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Geographic Target

Pan-India

Problem Statement

Bakedemy, a Pune-based online academy for baking, wanted to upgrade its website to attract more users and increase course enrollments. The original website was difficult to navigate, lacked engaging visuals, and failed to effectively communicate the academy’s unique value in baking education. The objective was to create a user-friendly, visually appealing

Business Goals

Improve website usability, increase course enrollments, and provide an engaging, informative platform for baking education & online academy for baking.

Challenges

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Complex Course Structure

Bakedemy an online academy offered various courses for different skill levels, which needed to be presented in a way that made it easy for visitors to find the right course.

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Low Conversion Rate

The existing website design lacked clear calls-to-action (CTAs) and was not optimized to encourage users to sign up for courses.

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Lack of Visual Engagement

The previous site had minimal visuals and did not showcase Bakedemy’s strengths, like quality content and course benefits, leading to limited user engagement.

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Mobile Responsiveness Issues

Many of Bakedemy’s online academy users accessed the site on mobile devices, but the previous design did not provide an optimal mobile experience.

Strategy and Tactics

The website redesign was focused on creating a modern, mobile-friendly design that guided visitors seamlessly from browsing courses to enrolling while building Bakedemy’s credibility as a premier online academy for baking.

Services Provided

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Intuitive Navigation and Course Categorization

Developed a structured layout with clear navigation and course categorization. Courses were organized by skill level, popularity, and type (e.g., eggless baking, advanced techniques) to help users find the right fit.

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High-Impact Visuals and Interactive Elements

Incorporated high-quality images, videos, and interactive elements to showcase the course offerings, providing a visually engaging experience that highlighted the quality and appeal of the baking programs.

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Conversion Optimized CTAs

Strategically placed CTAs across the website (e.g., “Enroll Now,” “Take a Free Demo”) to guide visitors toward taking action. Designed an easy-to-use enrollment form to simplify the sign-up process.

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Mobile Optimization and Speed Enhancements

Optimized the site for mobile use with responsive design and faster loading times, ensuring seamless accessibility for mobile users and reducing bounce rates.

Tools and Technologies

WordPress

as the content management system for flexibility and ease of updates

Elementor

for building a custom, visually appealing, and responsive layout

Google Analytics

to track user behavior, engagement, and conversions

Hotjar

for understanding visitor interactions and identifying areas for continuous improvement

Results & Metrics

Increased Course Enrollments

Course enrollments increased by 80% within the first three months after launch, driven by clear CTAs and improved course navigation.

Enhanced User Engagement

Time spent on the site increased by 50% due to the visually appealing design and engaging course pages.

Improved Mobile Traffic Performance

Bounce rate from mobile users decreased by 35%, thanks to the mobile-optimized layout and faster page loading times.

Higher Conversion Rate

The conversion rate increased by 60% with the strategic placement of CTAs and an easy-to-use enrollment form.

Before & After Comparisons

Metric

Before

After

Monthly Course Enrollments

100

180

Average Session Duration

2 minutes

3 minutes

Mobile Bounce Rate

55%

36%

Conversion Rate

3%

4.8%

Quote
Mohan Lath,
Co-founder, Bakedemy

Conclusion

The website redesign for Bakedemy an online academy effectively addressed user experience challenges, increased conversions, and enhanced brand perception. By focusing on intuitive navigation, visual appeal, and mobile accessibility, the new website now reflects Bakedemy’s commitment to quality baking education and has become a valuable asset in reaching and engaging with its target audience.

Looking to enhance your online academy’s website and boost enrollments?

Contact us today to learn how we can help!