Date
August - 2020
Client
Bakedemy, Pune
Online Education (Online Academy for Baking)
10-15 employees
Aspiring bakers and home baking enthusiasts across India, primarily women aged 18-45
Pan-India
Bakedemy, a Pune-based online academy for baking, wanted to upgrade its website to attract more users and increase course enrollments. The original website was difficult to navigate, lacked engaging visuals, and failed to effectively communicate the academy’s unique value in baking education. The objective was to create a user-friendly, visually appealing
Improve website usability, increase course enrollments, and provide an engaging, informative platform for baking education & online academy for baking.
Bakedemy an online academy offered various courses for different skill levels, which needed to be presented in a way that made it easy for visitors to find the right course.
The existing website design lacked clear calls-to-action (CTAs) and was not optimized to encourage users to sign up for courses.
The previous site had minimal visuals and did not showcase Bakedemy’s strengths, like quality content and course benefits, leading to limited user engagement.
Many of Bakedemy’s online academy users accessed the site on mobile devices, but the previous design did not provide an optimal mobile experience.
The website redesign was focused on creating a modern, mobile-friendly design that guided visitors seamlessly from browsing courses to enrolling while building Bakedemy’s credibility as a premier online academy for baking.
Developed a structured layout with clear navigation and course categorization. Courses were organized by skill level, popularity, and type (e.g., eggless baking, advanced techniques) to help users find the right fit.
Incorporated high-quality images, videos, and interactive elements to showcase the course offerings, providing a visually engaging experience that highlighted the quality and appeal of the baking programs.
Strategically placed CTAs across the website (e.g., “Enroll Now,” “Take a Free Demo”) to guide visitors toward taking action. Designed an easy-to-use enrollment form to simplify the sign-up process.
Optimized the site for mobile use with responsive design and faster loading times, ensuring seamless accessibility for mobile users and reducing bounce rates.
as the content management system for flexibility and ease of updates
for building a custom, visually appealing, and responsive layout
to track user behavior, engagement, and conversions
for understanding visitor interactions and identifying areas for continuous improvement
Increased Course Enrollments
Course enrollments increased by 80% within the first three months after launch, driven by clear CTAs and improved course navigation.
Enhanced User Engagement
Time spent on the site increased by 50% due to the visually appealing design and engaging course pages.
Improved Mobile Traffic Performance
Bounce rate from mobile users decreased by 35%, thanks to the mobile-optimized layout and faster page loading times.
Higher Conversion Rate
The conversion rate increased by 60% with the strategic placement of CTAs and an easy-to-use enrollment form.
Monthly Course Enrollments
100
180
Average Session Duration
2 minutes
3 minutes
Mobile Bounce Rate
55%
36%
Conversion Rate
3%
4.8%
The website redesign for Bakedemy an online academy effectively addressed user experience challenges, increased conversions, and enhanced brand perception. By focusing on intuitive navigation, visual appeal, and mobile accessibility, the new website now reflects Bakedemy’s commitment to quality baking education and has become a valuable asset in reaching and engaging with its target audience.
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