Website Design for Klenzmo : E-Commerce Brand

Date

January - 2024

Client

Klenzmo, HomeHygiene, Gurgaon

Client Profile

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Industry

Home Hygiene and Cleaning Products

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Company Size

20-30 employees

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Target Audience

Health-conscious individuals, families, and homeowners interested in premium home hygiene solutions

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Geographic Target

Primarily India, with a focus on urban markets

Problem Statement

Klenzmo, a company focused on revolutionizing home hygiene, needed an updated, user-friendly website design to match its innovative product line. Their existing website had a confusing layout, limited product information, and lacked the e-commerce functionality necessary to meet growing demand. Klenzmo aimed to increase online sales, improve brand credibility, and make it easy for customers to browse and purchase products directly through the site.

Business Goals

Improve brand presence online, increase product sales, and provide a seamless shopping experience for customers interested in home hygiene products through their website design.

Challenges

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Complex Product Information

With various specialized products for different home hygiene needs, Klenzmo’s site needed a clear and organized website design to make it easy for users to find the right products.

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Low Conversion Rate

The previous website was not optimized for e-commerce, resulting in high bounce rates and a low conversion rate.

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Limited Mobile Responsiveness

Many of Klenzmo’s target customers shopped on mobile devices, but the previous site was not optimized for mobile shopping, leading to missed opportunities.

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Need for Visual Appeal and Trust

As a home hygiene brand, Klenzmo needed a website design that conveyed cleanliness, safety, and quality to build trust with potential customers.

Strategy and Tactics

The website redesign for Klenzmo focused on creating a clean, intuitive, and mobile-optimized e-commerce platform website design that showcased the brand’s commitment to quality and hygiene while making the shopping experience simple and enjoyable.

Services Provided

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Product-Centric Navigation and Organization

Designed an organized menu and filtering options, grouping products by categories such as surface cleaners, sanitizers, and bathroom hygiene. This made it easy for users to locate products relevant to their needs.

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Enhanced Pages with Visual & Informative Content

Created detailed product pages in website design with high-quality images, benefits, and application instructions, allowing customers to fully understand each product’s use and value.

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E-Commerce Functionality and Conversion Optimization

Integrated a user-friendly shopping cart and checkout process, with prominent “Add to Cart” and “Buy Now” buttons across product pages. Additionally, implemented exit-intent pop-ups to capture potential buyers and offer discount codes.

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Mobile Optimization and Speed Enhancements

Ensured a seamless mobile experience with responsive website design elements and optimized load times, catering to users who accessed the site via mobile devices.

Tools and Technologies

Shopify

for e-commerce functionality and inventory management

Lazy Loading

to speed up the loading time for a better user experience

Google Analytics

to monitor traffic, user behavior, and conversion metrics

Hotjar

for heatmaps and user interaction insights to continuously improve site usability

Results & Metrics

Sales Growth

Online sales increased by 85% within the first three months, driven by the improved shopping experience and optimized checkout process.

Bounce Rate Reduction

Bounce rate decreased by 40%, indicating that visitors were more engaged and exploring product pages.

Improved Mobile Conversions

Mobile conversions increased by 60% due to the mobile-responsive design and faster loading times.

Average Session Duration

Users spent 35% more time on the website, as the enhanced product pages and organized layout encouraged them to learn more about the brand and products.

Before & After Comparisons

Metric

Before

After

Monthly Course Sales

₹200,000

₹370,000

Average Session Duration

2 minutes

3 minutes

Bounce Rate

50%

35%

Average Session Duration

1 minute 20s

1 minute 48s

Quote
Sumit Batra,
Co-founder, Klenzmo, HomeHygiene

Conclusion

Klenzmo successfully leveraged a website design to improve user engagement, build trust with new visitors, and drive significant growth in online sales. With a product-focused layout, enhanced visuals, and optimized mobile experience, the new website supports Klenzmo’s goal to lead in the home hygiene market, giving customers an informative and seamless shopping experience.

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