Date
April- 2019
Client
Olambit, Delhi
Professional Services (Accounting, Taxation, Compliance, and Business Consulting)
20-30 employees
Small to medium-sized businesses and entrepreneurs seeking reliable accounting and consulting services
Primarily India, focusing on the Delhi-NCR region
Olambit needed a modern, professional website that clearly communicated its expertise in accounting, taxation, compliance, and business consulting services. Their existing website was outdated, had low engagement rates, and did not reflect the brand’s expertise or value proposition effectively. They aimed to redesign their website to enhance user experience, improve navigation, and increase conversion rates by making it easier for visitors to understand and engage with their services.
Increase brand credibility, improve website usability, and attract more clients by providing an engaging, professional, and user-friendly website.
Olambit offers a range of services that need to be communicated clearly and concisely to avoid overwhelming visitors.
The website’s navigation structure was previously cluttered, making it difficult for potential clients to find the services they were looking for quickly.
With limited calls-to-action and a dated design, the existing website was not optimized to convert visitors into leads or clients.
As a trusted partner for business compliance and consulting, Olambit needed a professional design that communicated expertise and credibility to attract small and medium-sized businesses.
The website redesign focused on creating a clean, professional design with an intuitive layout that showcases Olambit’s services, builds trust and encourages conversions.
Designed a streamlined layout with simplified navigation, using dropdown menus to organize services under clear categories. This allowed visitors to easily locate accounting, compliance, and consulting services without confusion.
Created dedicated landing pages for each service, detailing service benefits, process overviews, and pricing. This made it easier for clients to understand Olambit’s offerings and engage with relevant information quickly.
Strategically placed CTAs throughout the website to encourage visitors to book consultations, download resources, or contact Olambit for inquiries. Clear CTA buttons were included on each service page to drive conversions.
Incorporated trust elements such as client testimonials, certifications, and an “About Us” section featuring team credentials to build credibility. The design used a clean, professional color scheme with relevant visuals to enhance Olambit’s brand image.
for a flexible, user-friendly content management system
for streamlined page-building and design customization
for tracking visitor behavior, engagement, and conversion metrics
for understanding user interactions and identifying potential areas for improvement
Increased Session Duration
Average session duration increased by 45%, indicating higher engagement with the redesigned site.
Improved Conversion Rate
Conversion rate increased by 60% as a result of optimized CTAs and streamlined navigation.
Reduced Bounce Rate
Bounce rate decreased by 35%, as the simplified structure and engaging design led to more visitors exploring the site.
Enhanced User Interactions
The “Contact Us” forms saw a 70% increase in submissions, indicating improved engagement and interest in Olambit’s services.
Average Session Duration
1 minute 30s
2 minutes 10s
Conversion Rate
3%
4.8%
Bounce Rate
60%
39%
Form Submissions
50/month
85/month
The redesigned website helped Olambit improve user experience, boost engagement, and increase conversions, establishing it as a credible and accessible provider of accounting and consulting services. With organized navigation, targeted CTAs, and trust-building visuals, the new design positioned Olambit as a leader in its industry, effectively connecting with its target audience and driving growth.
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