Website Design for Olambit: Accounting Firm

Date

April- 2019

Client

Olambit, Delhi

Client Profile

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Industry

Professional Services (Accounting, Taxation, Compliance, and Business Consulting)

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Company Size

20-30 employees

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Target Audience

Small to medium-sized businesses and entrepreneurs seeking reliable accounting and consulting services

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Geographic Target

Primarily India, focusing on the Delhi-NCR region

Problem Statement

Olambit needed a modern, professional website that clearly communicated its expertise in accounting, taxation, compliance, and business consulting services. Their existing website was outdated, had low engagement rates, and did not reflect the brand’s expertise or value proposition effectively. They aimed to redesign their website to enhance user experience, improve navigation, and increase conversion rates by making it easier for visitors to understand and engage with their services.

Business Goals

Increase brand credibility, improve website usability, and attract more clients by providing an engaging, professional, and user-friendly website.

Challenges

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Complex Service Offerings

Olambit offers a range of services that need to be communicated clearly and concisely to avoid overwhelming visitors.

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User-Friendly Navigation

The website’s navigation structure was previously cluttered, making it difficult for potential clients to find the services they were looking for quickly.

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Low Conversion Rates

With limited calls-to-action and a dated design, the existing website was not optimized to convert visitors into leads or clients.

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Establishing Credibility

As a trusted partner for business compliance and consulting, Olambit needed a professional design that communicated expertise and credibility to attract small and medium-sized businesses.

Strategy and Tactics

The website redesign focused on creating a clean, professional design with an intuitive layout that showcases Olambit’s services, builds trust and encourages conversions.

Services Provided

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User-Centered Design and Navigation

Designed a streamlined layout with simplified navigation, using dropdown menus to organize services under clear categories. This allowed visitors to easily locate accounting, compliance, and consulting services without confusion.

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Service-Specific Landing Pages

Created dedicated landing pages for each service, detailing service benefits, process overviews, and pricing. This made it easier for clients to understand Olambit’s offerings and engage with relevant information quickly.

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Call-to-Action (CTA) Optimization

Strategically placed CTAs throughout the website to encourage visitors to book consultations, download resources, or contact Olambit for inquiries. Clear CTA buttons were included on each service page to drive conversions.

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Trust Elements and Visuals

Incorporated trust elements such as client testimonials, certifications, and an “About Us” section featuring team credentials to build credibility. The design used a clean, professional color scheme with relevant visuals to enhance Olambit’s brand image.

Tools and Technologies

WordPress

for a flexible, user-friendly content management system

Elementor

for streamlined page-building and design customization

Google Analytics

for tracking visitor behavior, engagement, and conversion metrics

Hotjar

for understanding user interactions and identifying potential areas for improvement

Results & Metrics

Increased Session Duration

Average session duration increased by 45%, indicating higher engagement with the redesigned site.

Improved Conversion Rate

Conversion rate increased by 60% as a result of optimized CTAs and streamlined navigation.

Reduced Bounce Rate

Bounce rate decreased by 35%, as the simplified structure and engaging design led to more visitors exploring the site.

Enhanced User Interactions

The “Contact Us” forms saw a 70% increase in submissions, indicating improved engagement and interest in Olambit’s services.

Before & After Comparisons

Metric

Before

After

Average Session Duration

1 minute 30s

2 minutes 10s

Conversion Rate

3%

4.8%

Bounce Rate

60%

39%

Form Submissions

50/month

85/month

Quote
Madhur Jain,
Partner, Olambit

Conclusion

The redesigned website helped Olambit improve user experience, boost engagement, and increase conversions, establishing it as a credible and accessible provider of accounting and consulting services. With organized navigation, targeted CTAs, and trust-building visuals, the new design positioned Olambit as a leader in its industry, effectively connecting with its target audience and driving growth.

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