WhatsApp Chatbot for Online Academies

Date

September - 2023

Client

Bakedemy LLP, Pune

Client Profile

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Industry

Online Education (Baking Academy)

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Company Size

5–10 employees

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Target Audience

Aspiring bakers, home bakers, and professionals looking to enhance their baking skills through online courses and workshops

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Geographic Target

India and global markets, particularly English-speaking baking enthusiasts

Problem Statement

Bakedemy, a growing online baking academy, struggled with manual processes for handling course inquiries and lead nurturing. To scale their operations and improve efficiency, they implemented a WhatsApp chatbot solution to automate interactions, provide instant responses, and personalize communication with potential students.

Business Goals

Automating lead nurturing and enrollment processes, enhancing communication with prospective students, and streamlining course inquiries improve the overall customer experience through WhatsApp chatbots.

Challenges

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High Inquiry Volume

Managing inquiries manually on WhatsApp was time-consuming and led to delays in responses.

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Low Conversion Rates

A lack of timely follow-ups and personalized communication resulted in missed opportunities.

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Manual Enrollments

Handling enrollment details manually was inefficient and prone to errors.

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Engagement Gap

Bakedemy needed to keep prospective students engaged throughout the decision-making journey.

Strategy and Tactics

A WhatsApp chatbot solution was deployed to automate communication, answer inquiries, and guide leads through the enrollment journey.

Services Provided

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Chatbot Deployment and Integration

A WhatsApp chatbot was designed and integrated to handle inquiries about courses, pricing, and enrollment processes. The chatbot was enabled to share multimedia content like demo videos, course brochures, and FAQs.

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Lead Capture and Segmentation

The WhatsApp chatbot was configured to collect essential lead information, such as name, email, and course preferences. Leads were automatically segmented based on their responses for personalized follow-ups.

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Automated Enrollment Process

The WhatsApp chatbot guided leads through the enrollment process, from sharing payment links to confirming registrations. It also sent reminders for incomplete enrollments and limited-time offers.

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Increased Customer Engagement

The WhatsApp chatbot shared updates about upcoming courses, live workshops, and exclusive promotions. It also sent periodic baking tips and success stories to engage leads and build trust.

Tools and Technologies

WhatsApp Business API

To enable chatbot automation and personalized messaging.

Picky Assist

For designing conversational workflows and enabling the chatbot to handle diverse queries.

Pabbly Connect

To integrate the WhatsApp chatbot with the CRM and automate data synchronization.

Picky Assist Modular CRM

For lead management and tracking interactions.

Results & Metrics

Lead Engagement Efficiency

Reduced manual response time by 80%, enabling real-time communication.

Increased Conversion Rates

Enrollment rates improved by 35% due to timely follow-ups and reminders.

Customer Satisfaction

Over 90% of chatbot users reported satisfaction with the automated support.

High Engagement

WhatsApp messages achieved a 75% open rate and a 50% response rate, outperforming traditional email campaigns.

Before & After Comparisons

Metric

Before

After

Monthly Inquiries Handled

300 manually

600+ via chatbot

WhatsApp Response Time

6 hours

< 1 minute

Enrollment Conversion Rate

25%

35%

Customer Satisfaction

 Page 3

90%+

Quote
Founder,
Bakedemy

Conclusion

Bakedemy successfully leveraged WhatsApp marketing automation to streamline its inquiry and enrollment processes. By providing instant responses, automating lead nurturing, and personalizing communication, the academy improved engagement and boosted enrollments. The WhatsApp chatbot not only saved time for the team but also enhanced the overall customer experience, helping Bakedemy scale its operations effectively.

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