Date
September - 2023
Client
Bakedemy LLP, Pune
Online Education (Baking Academy)
5–10 employees
Aspiring bakers, home bakers, and professionals looking to enhance their baking skills through online courses and workshops
India and global markets, particularly English-speaking baking enthusiasts
Bakedemy, a growing online baking academy, struggled with manual processes for handling course inquiries and lead nurturing. To scale their operations and improve efficiency, they implemented a WhatsApp chatbot solution to automate interactions, provide instant responses, and personalize communication with potential students.
Automating lead nurturing and enrollment processes, enhancing communication with prospective students, and streamlining course inquiries improve the overall customer experience through WhatsApp chatbots.
Managing inquiries manually on WhatsApp was time-consuming and led to delays in responses.
A lack of timely follow-ups and personalized communication resulted in missed opportunities.
Handling enrollment details manually was inefficient and prone to errors.
Bakedemy needed to keep prospective students engaged throughout the decision-making journey.
A WhatsApp chatbot solution was deployed to automate communication, answer inquiries, and guide leads through the enrollment journey.
A WhatsApp chatbot was designed and integrated to handle inquiries about courses, pricing, and enrollment processes. The chatbot was enabled to share multimedia content like demo videos, course brochures, and FAQs.
The WhatsApp chatbot was configured to collect essential lead information, such as name, email, and course preferences. Leads were automatically segmented based on their responses for personalized follow-ups.
The WhatsApp chatbot guided leads through the enrollment process, from sharing payment links to confirming registrations. It also sent reminders for incomplete enrollments and limited-time offers.
The WhatsApp chatbot shared updates about upcoming courses, live workshops, and exclusive promotions. It also sent periodic baking tips and success stories to engage leads and build trust.
To enable chatbot automation and personalized messaging.
For designing conversational workflows and enabling the chatbot to handle diverse queries.
To integrate the WhatsApp chatbot with the CRM and automate data synchronization.
For lead management and tracking interactions.
Lead Engagement Efficiency
Reduced manual response time by 80%, enabling real-time communication.
Increased Conversion Rates
Enrollment rates improved by 35% due to timely follow-ups and reminders.
Customer Satisfaction
Over 90% of chatbot users reported satisfaction with the automated support.
High Engagement
WhatsApp messages achieved a 75% open rate and a 50% response rate, outperforming traditional email campaigns.
Monthly Inquiries Handled
300 manually
600+ via chatbot
WhatsApp Response Time
6 hours
< 1 minute
Enrollment Conversion Rate
25%
35%
Customer Satisfaction
Page 3
90%+
Bakedemy successfully leveraged WhatsApp marketing automation to streamline its inquiry and enrollment processes. By providing instant responses, automating lead nurturing, and personalizing communication, the academy improved engagement and boosted enrollments. The WhatsApp chatbot not only saved time for the team but also enhanced the overall customer experience, helping Bakedemy scale its operations effectively.
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