How Our Google PPC Packages Helped an E-commerce Brand Increase in Sales
Monthly Sales: ₹5,10,000
Client
Utpala Designs, Bangalore, KA, India
Timeline
September - 2022
Company Size
2-5 employees
Target Area
Pan-India
Target Audience
Style-conscious individuals looking for high-quality, handcrafted fashion wear.
Problem Statement
Utpala Designs, an e-commerce fashion brand, faced challenges in scaling online sales and reaching new audiences. Their underperforming campaigns resulted in low ROI and missed opportunities in the competitive market.
Business Goals
Utpala Designs aimed to boost online sales, drive website traffic, and improve ROAS with a tailored Google PPC Strategy. The focus was on high-intent targeting, optimized ad spending, and scalable growth for e-commerce.
Challenges
Low Traffic
Low website traffic limited sales opportunities and reduced visibility for Utpala Designs.
High Ad Costs
Previous Google PPC campaigns incurred high cost-per-click with minimal conversions, impacting ROI.
Low Conversion
Poor targeting in Google PPC campaigns led to low conversion rates and missed sales opportunities.
Limited Reach
The brand struggled to reach new customers in untapped markets, limiting its e-commerce growth.
Strategy and Tactics
A tailored Google PPC strategy boosted Utpala Designs’ visibility, driving high-intent traffic and converting visitors into customers. Through keyword optimization, audience segmentation, and visually engaging ads, the campaign showcased the brand’s unique handcrafted designs and strengthened its position in e-commerce fashion.
Services Provided
Service 1
Campaign Optimization
Revamped campaigns with a Google PPC strategy for retail, focusing on high-intent keywords and dynamic ad formats.
Service 2
Targeting Refinement
Utilized demographic and interest-based targeting to reach style-conscious buyers seeking unique fashion through Google PPC campaigns.
Service 3
Conversion Tracking
Implemented e-commerce conversion tracking in Google PPC campaigns to monitor purchases and abandoned carts for actionable insights.
Service 4
Shopping Ads
Created visually engaging Google Shopping Ads to showcase Utpala Designs’ e-commerce products with compelling visuals and pricing. Results & Metrics Sales GrowthOnline sales surged by 70% in three months with optimized Google PPC campaigns for e-commerce.Lower CPCReduced cost-per-click by 40%, enabling cost-effective scaling for e-commerce PPC campaigns.Improved ROASImproved ROAS: Delivered a 4x return on ad spend (ROAS), maximizing e-commerce profitability through Google PPC.Traffic BoostIncreased website traffic by 60%, converting a significant portion of new visitors into customers through Google PPC campaigns.
Before & After Comparisons
| Metric | Before | After |
|---|---|---|
| Monthly Sales | ₹3,00,000 | ₹5,10,000 |
| Cost Per Click (CPC) | ₹12 | ₹7 |
| ROAS | 2.0x | 4.0x |
| Website Traffic | Moderate | +60% |
Conclusion
Utpala Designs leveraged Google PPC for e-commerce to scale online sales, reduce ad costs, and enhance campaign profitability. The tailored strategy boosted visibility and attracted high-intent buyers in untapped markets.
What the Client Says
“Partnering with this team for Google Ads transformed our online presence and sales. Their tailored strategy helped us reach the right audience, reduce ad costs, and achieve a 4x ROAS. We saw a 70% increase in sales within just three months! Their expertise in e-commerce advertising made all the difference. Highly recommended for any fashion brand looking to scale.”
Seema, Founder, Utpala Designs
e-Commerce (Fashion Brand)
Tell us what you are trying to fix.
The enquiries you are getting, the ones you are not, and what you can currently see.