Step 1: Assess
We do
Review how your business, website and any campaigns already running work today.
You do
Tell us about your business, offer and customers. Give us access to your accounts.
You receive
Our findings
How we work
No mystery about what happens next.
From the first conversation to the monthly review, here is how we plan, launch and manage your Google Ads and Meta Ads. You see the plan before any work starts.
- First conversationYou tell us about your business
- 1. AssessWe look at how things work today
- 2. PlanFindings, plan and proposal
- You approveNothing starts until you say yes
- 3. LaunchCampaigns go live as agreed
- 4. TestAds and budget adjusted
- 5. ReviewMonthly report
Each month’s review feeds the next plan.
You askWhat happens after I get in touch?
First, a conversation. Then five steps.
Before step 1
The first conversation is by email, WhatsApp or a discovery call. Then five steps. Work starts only after the plan, and only when you approve.
A conversation
By email, WhatsApp or a discovery call. You tell us about your business, offer and customers.
Five steps
Assess, plan, launch, test and review. Your proposal sets out what applies to you.
One yes
Nothing starts until you approve the plan.
Every month
A report on what changed and what we suggest next.
Businesses differ, so the detail of each step does too. Your proposal sets out what applies to you.
You askHow do you decide what to recommend?
We look first. Then we recommend.
Steps 1 and 2 of 5
- MappedSkills does
- You do
- You receive
Step 2: Plan
We do
Recommend where to advertise first, what to include and what to fix before spending.
You do
Read the proposal and ask questions. Tell us what you know about your customers.
You receive
A plan and a proposal that sets out scope, fee and how we report
You askDo I have to commit before I see a plan?
No. You see our findings, a plan and a proposal first.
Nothing starts until you say yes.
Between step 2 and step 3
Before any work begins you will have seen what we found, what we recommend and what it costs. If advertising does not suit your business yet, we will say so.
Your proposal sets out
- The services we recommend
- The scope
- The deliverables
- How we report
- Our fees
Your approval
You askWhat do you need from me?
What we will need from you.
We plan, run and report on the agreed advertising. You provide access and knowledge, make decisions and follow up the enquiries that come in.
MappedSkills
Plan.Run.Report.
Agreed separately
Website, landing page and tracking changes. Creative beyond the agreed designs, such as reels, video and scripting.
You
- AccessTo your website, ad accounts and wherever enquiries arrive.
- What you knowWho your customers are and what they ask before they buy.
- Quick decisionsWork that waits weeks for a yes loses momentum.
- Replies to enquiriesYour team replies to enquiries and follows them up. Quick replies matter, and that part sits with you.
Who replies to the enquiries? Your team does.
You askWhat happens once the campaigns are live?
Launch, test, review. Then you decide what is next.
Steps 3 to 5 of 5
Step 3: Launch
- We do
- Build and launch the agreed campaigns.
- You do
- Keep ad spend with the platform. Give quick answers when we ask.
- You receive
- Live campaigns, built to the plan you approved
Step 4: Test
- We do
- Test different ads, adjust budget as results call for it and review where people land after they click.
- You do
- Reply to enquiries and follow them up. Quick replies matter.
- You receive
- The changes we make, in your monthly report
Step 5: Review
- We do
- Compare with your starting point and say what worked, what did not and what we suggest next.
- You do
- Read the report. Join the review call where your proposal includes one. Decide what happens next.
- You receive
- A monthly performance report, and review calls where agreed
Each month’s review feeds the next plan.
You askHow will I know what changed?
You see what changed, and what we cannot see.
Before we change anything we note where things stand. Each month we compare with that starting point, where the data allows.
- 1 · Starting pointWhere things stood before we began.
- 2 · What changedThis month, compared with your starting point.
- 3 · What is nextWhat we suggest for the coming month.
The shape of one report. Illustration, not real data.
Can you guarantee more enquiries or sales?
No. We do the work we agreed and show you what changed.
What the numbers cannot always show
Tracking helps, but it is never complete. We point out the gaps instead of hiding them.
- Phone, then laptopSomeone who browses on a phone and enquires on a laptop can look like two people.
- Tracking declinedIf a visitor says no to tracking, we respect it. The enquiry arrives without a source.
- Calls, emails and shared linksThese often arrive with no record of how the person found you.
- Small numbersWhen numbers are too small to tell, we will not claim a change caused a result.
A missing source does not make an enquiry any less real.
More questions and answers
Related: pricing and our services.
Judge us on the enquiries, not the traffic.
Tell us about your business and what you want advertising to achieve. We will reply by email or WhatsApp to talk it through. Nothing starts until you approve it.