Google Ads
Google Ads
₹14,999a month
Ad spend is paid to Google.
- Active campaigns managed
- 2 active at a time
- Static creatives
- 2 a month
- Carousels
- 1 a month, up to 5 cards
- Reporting and optimisation
- Weekly optimisation, monthly report and review
Pricing
One fixed monthly fee for Google Ads, Meta Ads and SEO.
Each plan has a clear list of what we deliver every month. Extra work is quoted and approved by you first. Your ad spend is paid separately, to the platform. All prices exclude GST.
Monthly management fee
- Google Ads₹14,999 a month
- Meta Ads₹14,999 a month
- Google Ads + Meta Ads₹26,999 a month
- SEO Foundation₹19,999 a month
- SEO Growth₹34,999 a month
- SEO Scale₹59,999 a month
Fixed monthly fee
You pay the same fee each month for a defined scope.
Deliverables listed
Every plan lists exactly what we do and make for you.
Extra work is quoted
Anything beyond the plan is quoted, and you approve it before it starts.
Ad spend is separate
You pay your ad budget directly to Google or Meta, not to us. SEO has no ad spend.
Google Ads and Meta Ads plans
One fee for each plan, with the same list to compare.
The five things most buyers compare are on each card. The full scope is in the table below the cards.
Meta Ads
Meta Ads
₹14,999a month
Ad spend is paid to Meta.
- Active campaigns managed
- 3 active at a time
- Static creatives
- 3 a month
- Carousels
- 1 a month, up to 5 cards
- Reporting and optimisation
- Weekly optimisation, monthly report and review
Google Ads + Meta Ads
Google Ads + Meta Ads
₹26,999a month
Ad spend is paid to Google and Meta.
- Active campaigns managed
- 5 active at a time
- Static creatives
- 5 a month
- Carousels
- 2 a month, up to 5 cards each
- Reporting and optimisation
- Weekly optimisation, monthly report and review
| Included | Google Ads | Meta Ads | Google Ads + Meta Ads |
|---|---|---|---|
| Monthly management fee | ₹14,999 | ₹14,999 | ₹26,999 |
| Active campaigns | 2 active at a time | 3 active at a time | 5 active at a time |
| Ad groups or ad sets | Up to 6 ad groups | Up to 6 ad sets | Up to 12 ad groups and ad sets |
| Static creatives | 2 a month | 3 a month | 5 a month |
| Carousels | 1 a month, up to 5 cards | 1 a month, up to 5 cards | 2 a month, up to 5 cards each |
| New ad-copy variations | Up to 6 a month | Up to 6 a month | Up to 12 a month |
| Monitoring | Every business day | ||
| Optimisation | Weekly review | ||
| Reporting | Monthly report and review meeting | ||
| Tracking and landing pages | Basic tracking review and landing-page recommendations | ||
| Revisions | One round for each creative | ||
| Creative allowances | Reset monthly, no carry forward | ||
SEO plans
Three monthly SEO packages, and a standalone audit.
Each package sets what we do every month. The full comparison is below, and the detail of each activity is on the SEO page. All prices exclude GST.
SEO
SEO Foundation
₹19,999a month
For a business with a focused offer and a small set of core pages.
- Active target keywords
- Up to 15
- Existing pages optimised each month
- Up to 2
- New content pieces each month
- 1
- Strategy review
- Quarterly
SEO
SEO Growth
₹34,999a month
For a business with several services or locations that needs steady content and page work.
- Active target keywords
- Up to 30
- Existing pages optimised each month
- Up to 4
- New content pieces each month
- 2
- Strategy review
- Monthly
SEO
SEO Scale
₹59,999a month
For a larger site or a competitive market that needs more pages worked on every month.
- Active target keywords
- Up to 60
- Existing pages optimised each month
- Up to 8
- New content pieces each month
- 4
- Strategy review
- Monthly
| Included | SEO Foundation | SEO Growth | SEO Scale |
|---|---|---|---|
| Monthly fee (excluding GST) | ₹19,999 | ₹34,999 | ₹59,999 |
| Active target keywords | Up to 15 | Up to 30 | Up to 60 |
| Initial page mapping | Up to 10 pages | Up to 25 pages | Up to 50 pages |
| Competitors analysed | 2 | 3 | 5 |
| Existing pages optimised each month | Up to 2 | Up to 4 | Up to 8 |
| New content pieces each month | 1 | 2 | 4 |
| Eligible technical issues resolved each month | Up to 3 | Up to 6 | Up to 12 |
| Outreach prospects researched each month | 5 | 10 | 20 |
| Personalised outreach attempts each month | 3 | 8 | 15 |
| Backlink profile review | Quarterly | Monthly | Monthly |
| Google Business Profile | 1 location | 1 location | Up to 2 locations |
| Performance reporting | Monthly | Monthly | Monthly |
| Strategy review | Quarterly | Monthly | Monthly |
What the allowances mean
- There are no technical-hour limits. A technical fix is a distinct, relevant issue that is implemented and verified.
- An outreach attempt is a personalised first contact, not a repeated follow-up.
- Unused monthly allowances do not automatically carry forward.
- Content formats and complexity are agreed in the monthly plan.
Terms and exclusions
- SEO retainers have a minimum engagement of six months.
- We do not guarantee backlinks, rankings, traffic, enquiries or revenue.
- We do not buy links or use purchased-link schemes.
- All additional work needs your approval before it starts.
Separate scope and quotation
Major website development or redesign, Website migrations, Additional websites and complex subdomains, Multilingual or international SEO expansion, Extensive ecommerce catalogue optimisation, Third-party publication and software costs, Content or page work beyond package allowances, Paid advertising management. These need a separate scope and quotation where applicable.
Standalone audit
SEO Audit & Roadmap
₹14,999one time
- Technical SEO assessment
- Review of up to 15 priority pages
- Research of up to 30 relevant search terms
- Analysis of two organic-search competitors
- Content gaps and backlink opportunity assessment
- GA4 and Search Console configuration review, where accessible
- Prioritised 90-day action roadmap
- One findings walkthrough
Audit implementation is not included. The audit fee is fully credited against your first SEO retainer invoice when you sign within 90 days of audit completion. The credit is applied once and is not refundable in cash.
What ad management includes
The same rhythm every month.
Every business day
Monitoring
We check that your campaigns are running as planned and flag anything that needs attention.
Every week
Optimisation review
We look at what is working and make changes to campaigns and ads.
Every month
Report and meeting
You get one performance report and one review meeting. Creative allowances reset for the new month.
Ad creative work
Static designs and carousels are included. Reels and videos are not.
Included in each plan
- Static designs and carousels, as listed in your plan.
- Ad-copy variations, as listed in your plan.
- One revision round for each creative.
- Allowances reset every month and do not carry forward.
Reels and videos
- You can supply them, or we quote for them separately.
What costs extra on ad plans
Need more than your plan includes? We quote it first.
Work beyond your plan is quoted separately. We quote first, and nothing starts until you approve.
- More campaigns, ad groups or ad setsQuoted separately
- More static designs or carouselsQuoted separately
- More ad-copy variationsQuoted separately
- Reels and videos, unless you supply themQuoted separately
- Extra revision roundsQuoted separately
- Tracking setupQuoted separately
- Landing-page buildingQuoted separately
Not included in the monthly fee
Reel and video production, New technical tracking implementation, Landing-page development, Creative beyond the monthly allowance, Campaigns beyond the active-campaign allowance.
How media spend and fees work
Ad spend goes straight to the platform.
Your ad budget and our management fee are kept apart. The ad budget is not part of our fee.
You
Google
Your Google Ads spend
Paid directly to Google.
Meta
Your Meta Ads spend
Paid directly to Meta, for Facebook and Instagram.
MappedSkills
Our management fee
The monthly fee for your plan, shown above.
Pricing questions
Asked before you choose a plan.
What does the management fee cover?
For Google Ads and Meta Ads plans, the fee covers the work listed in your plan: running and optimising your ads, weekly reviews, monitoring every business day, and a monthly report and meeting.
Each Google Ads or Meta Ads plan lists its campaigns, designs and ad copy above. SEO packages have their own monthly deliverables, listed in the SEO section. Anything beyond the list is quoted separately and approved by you first.
Is the ad budget part of your fee?
No. Your ad budget is paid directly to Google or Meta.
Our management fee is separate from what you spend on ads.
Do your prices include GST?
No. All prices on this page exclude GST.
GST is added to the invoice at the applicable rate.
Is there a minimum term for SEO?
Yes. SEO retainers have a minimum engagement of six months.
Search work takes time to show in your data. Google Ads and Meta Ads plans do not have this SEO minimum.
How does the SEO Audit & Roadmap fee work if I continue with you?
It is fully credited against your first SEO retainer invoice when you sign within 90 days of audit completion.
The credit is applied once and is not refundable in cash.
Who creates the ad designs?
We make the static designs and carousels listed in your plan, with one revision round for each.
Reels and videos are supplied by you or quoted separately.
What happens if I need more than my plan includes?
We quote the extra work first.
You approve the quote before anything starts. Creative allowances reset every month and do not carry forward.
Not sure which plan fits?
Tell us what you want your marketing to achieve.
We will tell you which plan or package fits your business and what it covers.