The firm
Who we are, and what we can actually show you.
A small firm in Pune working on one thing: helping businesses capture the demand that already exists for what they sell and turn it into enquiries they can act on.
This page has an honest account of where the firm is today, and it is a short one.
Why we work this way
The enquiry sits at the end of everybody else’s report.
Most marketing suppliers are measured on their own part going up. The search agency reports rankings. The ads agency reports clicks and cost per click. The web developer reports a finished site. Every one of those reports can be accurate while the business receives no more enquiries than before — because the enquiry sits at the end of all of them, and where the work is split it can easily be nobody’s job.
That is the belief the firm is built on: the enquiry is the unit that matters, and someone has to be accountable for it across the whole path rather than for one segment of it.
What we hold ourselves to
Accountable up to the qualified enquiry.
Where a client supplies close data, we report through to the revenue their own system recorded, stating what we did and did not control.
We do not promise rankings, positions in AI answers, enquiry counts, revenue or a return on spend, and we publish what cannot be attributed rather than presenting a measurement as more complete than it is.
We publish the limits because the alternative is asking you to take the numbers on trust.
How we work
Short, because it is written out properly elsewhere.
Reach the buyers already looking, make the route from that visit to a sent enquiry work, and measure the whole chain so the result can be checked. The method, including its limits, is published in full.
The methodWhat you can check
Three things, and one of them does not flatter us.
The method, published in full
Including a section on what cannot be attributed, which is a third of the page rather than a footnote at the bottom of it.
Read the methodA measurement of ourselves that we would rather have not published
We asked four AI assistants for agencies like this one, 28 times, on one day, from Pune, in English, signed out. This business was named in none of them. Directory and listing sources appeared in 15 of those 28 runs. Two further systems returned no testable result at all, so we hold no baseline for either and make no claim about either.
That is one round, on one day, in one language, from one location. It is a count, not a rate, and one measurement is not a trend.
Who we work with
And who we do not.
Where this works
- Businesses where a customer takes time to decide and one good enquiry is worth real money.
- Businesses where demand already exists or can reasonably be reached.
- Businesses where measurement access is not a problem.
Where it does not
- Not businesses that need demand created from nothing.
- Not impulse or price-only purchases.
- Not anyone who needs the outcome guaranteed.
We are based in Pune and work with businesses across India. No international or export claim is made here, because no evidence supporting one exists.
Where we are today
We are building the evidence base in public, and it is thin.
There are no published case studies, because we do not have permission to publish client results. There are no reviews or directory profiles yet. There is one round of AI measurement rather than a series, so we can describe a position and not a trend.
What exists is the method and two first-party measurements — one of which found nothing and one of which found our own failures. That is a smaller set of proof than most firms display, and every item in it can be checked, which is the trade we would rather make.
If that is the kind of supplier you want
Tell us what is actually happening.
The most useful first message is what you are getting, what you are not, and what you can currently see.