Organic search

SEO that is judged on the enquiries it produces.

We help your business show up for the searches that matter and improve the pages people land on. Then we measure whether organic search is producing genuine enquiries.

  1. A search
  2. A result
  3. Your page
  4. An enquiryWhat we judge it on
The route from a search to an enquiry.

01Sound familiar?

Where SEO usually goes wrong.

  1. Between a search and a result

    Your competitors appear in Google. Why don’t you?

    Buyers may be finding others first. We look at which searches matter and what is holding your pages back.

  2. Between your page and an enquiry

    Your website gets visitors. Why aren’t they contacting you?

    Visits only help if the page gives people a reason and a way to get in touch. We look at what happens after the click.

  3. After the enquiry

    Your SEO reports look positive. What has actually improved?

    Rankings and visits are not the same as enquiries. We focus on what changed for the business.

Have the traffic but not the enquiries? Start here

02The work

Match each search to a page that answers it.

Different searches come from different needs: learning, comparing, choosing. Commercial searches, where a customer is close to choosing, matter most.

Each plan sets how much of this we do every month. See the packages below.

See SEO packages and pricing

  1. Keyword research and page mapping

    We find the searches your customers use when they are learning, comparing and choosing, then map each one to the page that should answer it.

  2. Technical SEO

    We fix what stops search engines finding and understanding your pages: indexing, site structure, internal links and page speed.

    Also: structured data. Major website rebuilds and migrations are separately scoped and quoted; routine technical SEO does not include managing a migration.

  3. Content and on-page optimisation

    We improve existing pages and create new content that answers customer questions and makes the next step clear.

  4. Selective authority building

    We research relevant sites and make personalised outreach. We do not buy links.

  5. Reporting and measurement

    A monthly report shows what changed and what we are doing next, with enquiries tracked in GA4 and Search Console where accessible.

03SEO case studies

Here is what changed, and how we measured it.

View all SEO case studies
  • AnybodyCanBake, SEO. 25.49% more organic clicks. 46.15% more course enquiries. An illustrative scene of hands kneading dough on a baking workstation, with a search field leading to a recipe page and a course enquiry button.

    SEO · Education and training

    AnybodyCanBake

    46.15%

    more tracked organic course enquiries, from 91 to 133.

    May to July 2026 versus August to October 2026

    A comparison of two periods, not proof that the work alone caused the change. The figures were supplied by MappedSkills and have not been independently checked.

    Read the case study: AnybodyCanBake
  • Ameba Software, SEO. 75.34% more organic clicks and 55.88% more organic enquiries. A software team reviewing a web page on a large screen.

    SEO · Software and technology

    Ameba Software

    75.34%

    organic click growth. Organic clicks rose from 7,300 in the earlier three month period to 12,800 in the later one.

    A comparison of two three-month periods, not proof that the work alone caused the change.

    Read the case study: Ameba Software
Case 1 of 2

04How it runs

Four steps, in this order.

  1. Audit

    Review your site, searches and how enquiries arrive.

  2. Prioritise

    Agree what to fix first in a written plan.

  3. Improve

    We make the agreed improvements.

  4. Measure

    A monthly report and review call show what changed.

SEO takes consistent work. We’ll explain what needs attention first and what progress you can realistically expect.

Some enquiries arrive with no clear source. We show those separately instead of counting them as SEO.

See the full process

05SEO packages

Clear monthly packages, with allowances you can see.

Choose the package that fits the size of your site and the market you compete in. Every package is a defined monthly scope, reported on each month.

All prices exclude GST.

  • SEO Foundation

    ₹19,999 a month

    For a business with a focused offer and a small set of core pages.

    Active target keywords
    Up to 15
    Existing pages optimised each month
    Up to 2
    New content pieces each month
    1
    Strategy review
    Quarterly
  • SEO Scale

    ₹59,999 a month

    For a larger site or a competitive market that needs more pages worked on every month.

    Active target keywords
    Up to 60
    Existing pages optimised each month
    Up to 8
    New content pieces each month
    4
    Strategy review
    Monthly
Full comparison of monthly deliverables
DeliverableSEO FoundationSEO GrowthSEO Scale
Monthly fee (excluding GST)₹19,999₹34,999₹59,999
Active target keywordsUp to 15Up to 30Up to 60
Initial page mappingUp to 10 pagesUp to 25 pagesUp to 50 pages
Competitors analysed235
Existing pages optimised each monthUp to 2Up to 4Up to 8
New content pieces each month124
Eligible technical issues resolved each monthUp to 3Up to 6Up to 12
Outreach prospects researched each month51020
Personalised outreach attempts each month3815
Backlink profile reviewQuarterlyMonthlyMonthly
Google Business Profile1 location1 locationUp to 2 locations
Performance reportingMonthlyMonthlyMonthly
Strategy reviewQuarterlyMonthlyMonthly

What the allowances mean

  • There are no technical-hour limits. A technical fix is a distinct, relevant issue that is implemented and verified.
  • An outreach attempt is a personalised first contact, not a repeated follow-up.
  • Unused monthly allowances do not automatically carry forward.
  • Content formats and complexity are agreed in the monthly plan.

Terms

  • SEO retainers have a minimum engagement of six months.
  • We do not guarantee backlinks, rankings, traffic, enquiries or revenue.
  • We do not buy links or use purchased-link schemes.
  • All additional work needs your approval before it starts.

Separate scope and quotation

  • Major website development or redesign
  • Website migrations
  • Additional websites and complex subdomains
  • Multilingual or international SEO expansion
  • Extensive ecommerce catalogue optimisation
  • Third-party publication and software costs
  • Content or page work beyond package allowances
  • Paid advertising management

These need a separate scope and quotation where applicable.

Not ready for a retainer?

SEO Audit & Roadmap

₹14,999 one time

Start with a standalone audit. It gives you a prioritised 90-day roadmap you can use with us or on your own.

The audit fee is fully credited against your first SEO retainer invoice when you sign within 90 days of audit completion. The credit is applied once and is not refundable in cash.

  • Technical SEO assessment
  • Review of up to 15 priority pages
  • Research of up to 30 relevant search terms
  • Analysis of two organic-search competitors
  • Content gaps and backlink opportunity assessment
  • GA4 and Search Console configuration review, where accessible
  • Prioritised 90-day action roadmap
  • One findings walkthrough

Audit implementation is not included.

Discuss an SEO package Compare with Google Ads and Meta Ads pricing

06Questions

Common questions.

  • How long does SEO take?

    It depends on your website, competition and what needs improving. We’ll explain the priorities and realistic timelines before you start.

  • Can you guarantee first-page rankings?

    No one can guarantee Google rankings. We commit to agreed improvements, clear reporting and regular reviews.

  • What does monthly SEO work include?

    Each package sets monthly allowances for keywords, page optimisation, new content, technical fixes and outreach, plus monthly reporting. The full list is in the packages above.

    See the package comparison

  • Is there a minimum commitment?

    SEO retainers have a minimum engagement of six months, because search work takes time to show in your data.

  • Do your prices include GST?

    No. All SEO prices exclude GST.

  • What happens to the audit fee if I continue with you?

    The SEO Audit & Roadmap fee is fully credited against your first SEO retainer invoice when you sign within 90 days of audit completion. The credit is applied once and is not refundable in cash.

  • Do the packages include a website redesign, migration or paid ads?

    No. Website redesign, migrations, additional websites, international SEO, large ecommerce catalogues and paid advertising management need a separate scope and quotation.

  • How do SEO and Google Ads work together?

    Google Ads can generate visibility quickly. SEO builds visibility over time. Many businesses benefit from both.

    Google Ads

Start a conversation

Let’s look at what search is doing for you today.

Tell us what you’re seeing now, and we’ll tell you where to look first.