Discuss Your Growth

Google Ads management

Reach customers when they’re looking for what you sell.

Reach people searching for what you sell. We manage Google Ads to help turn relevant searches into enquiries and purchases.

Discuss Your Google AdsRequest a call
Illustrative journey with a generic business. Not every search becomes an enquiry.

Why Google Ads

Different searches. Different buying decisions.

What people search for decides the ad, and what happens next.

  1. A shopper comparing products

    They searchcotton sweatshirt for men

    Your ad canShow your products with photos, so you are in the comparison.

    Then they mayOpen a product and buy online.

  2. A learner researching a course

    They searchonline coding course for beginners

    Your ad canAnswer what they asked and offer a demo class or a call.

    Then they mayBook a demo or send an enquiry.

  3. A buyer looking close by

    They search2 BHK flats near me

    Your ad canMatch the need and lead to a page that makes enquiring easy.

    Then they mayCall, ask a question or book a site visit.

Not every search becomes an enquiry. The aim is to meet existing demand with the right message.

Google Ads campaign types

Five ways to appear on Google. Pick what fits.

We manage all five. Most businesses need one or two.

Shopping

Put your products in front of people who are ready to compare.

Suits you when
You run an online store with a product catalogue, and a website that takes orders.
How it works
Your products appear with photo, price and store name when people search for similar items. It needs an accurate product feed.
Best for
Online purchases, for eligible product businesses.

Illustrative example with a generic business. Not a client campaign.

Performance Max

Reach people across Google from one goal-based campaign.

Suits you when
You have a clear goal, reliable tracking and good images and text to work with.
How it works
You set the goal. Google decides where to show your ads across Search, Shopping, Display, YouTube and more. You give up some control over placement.
Best for
Wider reach towards a goal such as sales or enquiries.
SearchShoppingDisplayYouTubeMapsOnecampaign

Illustrative example with a generic business. Not a client campaign.

Display

Stay visible while people browse the web.

Suits you when
You want to remind people who visited your site, or reach a defined audience.
How it works
Image ads appear on participating websites and apps. People are not searching, so it does a different job from Search.
Best for
Awareness, and bringing people back.

Illustrative example with a generic business. Not a client campaign.

YouTube

Show what is hard to describe, to people already watching video.

Suits you when
You have video that shows your product, programme or project well.
How it works
Your video ad plays on YouTube. You supply the video creative. We plan the campaign, audience and budget around it.
Best for
Awareness and consideration, and sometimes enquiries or sales.

Illustrative example with a generic business. Not a client campaign.

If your customers are not searching yet, Meta Ads may fit better.

What MappedSkills manages

We run the advertising. You keep the business.

Five things, handled with care.

MappedSkills manages

Advertising planning, setup, budget oversight, messaging, testing and review.

Your business owns

Your website, offer and pricing, how enquiries are followed up, and delivery.

Landing-page, website, form or tracking changes can be scoped and agreed separately, before they start.

  1. Reach relevant searches

    We find the searches that matter and keep out the ones that do not.

  2. Select suitable campaigns

    We recommend the campaign types that fit your offer and goal.

  3. Manage spend responsibly

    We watch where your budget goes and adjust it with you.

  4. Improve messaging and performance

    Ads and assets are refined as we learn what people respond to.

  5. Review meaningful results

    We go through what the results mean, with you, and decide what to change.

From need to outcome

How advertising connects to an enquiry or a sale

  1. Your customer

    A customer need

    Someone wants a product, a course or a service.

  2. MappedSkills manages

    Relevant Google advertising

    Your ad meets that need in the right place.

  3. Your business owns

    Your website or landing page

    They look, compare and decide what to do.

  4. Your business owns

    An enquiry or a purchase

    They get in touch, or buy. Your follow up matters here.

  5. MappedSkills manages

    Measurement and improvement

    We review the results and refine the advertising.

The campaign types are different tools, not steps. Search and Shopping meet people who are looking. Display and YouTube reach people as they browse or watch. Performance Max works across Google.

Google Ads pricing

One monthly fee for a clearly defined scope

The management fee covers the work listed here. Your ad spend is paid separately, directly to Google.

  • The fee covers the monthly scope listed here.
  • Ad spend is paid separately, to Google.
  • Extra campaigns, creatives or technical work are quoted separately.
  • Extra work starts only after you approve the quote.
Discuss Your Google AdsCompare Google, Meta and combined plans

Google Ads management

₹14,999 a month, excluding GST

  • Up to 2 campaigns active at a time
  • Up to 6 ad groups
  • 2 static ad creatives
  • 1 carousel, up to 5 cards
  • Up to 6 new ad-copy variations

Ad spend is not included in this fee.

Everything included each month

  • Up to 2 concurrently active campaigns
  • Up to 6 ad groups
  • 2 static ad creatives
  • 1 carousel, maximum 5 cards
  • Up to 6 new ad-copy variations
  • Campaign monitoring every business day
  • Weekly optimisation reviews
  • 1 monthly performance report
  • 1 monthly client review
  • Basic tracking review
  • Landing-page recommendations
  • 1 revision round per creative

Good to know

  • Not every Google Ads campaign uses every creative format. Search campaigns are mostly text, so they may not need image or carousel creatives. The creative allowances apply to the campaigns that use them.
  • Reels and videos are supplied by you or quoted separately.
  • Creative allowances reset every month and do not carry forward.
  • New tracking setup and landing-page development are quoted separately.

Measurement and improvement

Judge Google Ads on what it brings your business

  • Qualified enquiries
  • Purchases
  • Course enrolments
  • Cost per meaningful action
  • Revenue or ROAS, where the data is reliable

Tracking has limits

Not every sale can be traced to an ad. A call, a visit or a later search may close it elsewhere. Where we cannot tell, we say so.

We cannot promise leads, purchases, sales or a return on ad spend.

Your engagement includes a monthly performance report and performance review calls on a regular, fixed schedule.

Relevant client work

Google Ads work we have done

View all Google Ads case studies
  • AnybodyCanBake, Google Ads. 1,410 paid enrolments. Google Ads for an online baking school. Hands kneading dough on a floured worktop beside bowls of flour, eggs and butter.

    Google Ads · Education and training

    AnybodyCanBake

    5.24×

    return on advertising spend. About ₹5.24 of reported revenue for each ₹1 of advertising spend. Calculated from the reported totals, February 2020 to August 2021. Revenue return is not profit.

    Feb 2020 to Aug 2021

    Read the case study: AnybodyCanBake
  • Bakersville, Google Ads. 4,324 products sold, November 2025 to August 2026. An illustrative flat lay of baking ingredients and decorating tools with a faint search motif.

    Google Ads · eCommerce and retail

    Bakersville

    4,324

    products sold, November 2025 to August 2026. Not assumed to equal orders or unique customers.

    Nov 2025 to Aug 2026

    Read the case study: Bakersville
Case 1 of 3

What happens after you contact us

A clear path, with your approval first

We start by understanding your business and what you want advertising to achieve. You see our findings, a recommended plan and a proposal before any work starts. Nothing begins until you approve it.

  1. Understand

    Your offer, your customers and what they search for.

  2. Plan

    Campaign types, budget and how success will be judged.

  3. Launch

    The agreed campaigns go live, once you have approved them.

  4. Test

    Searches, ad messages and pages are refined as we learn.

  5. Review

    We go through results with you on review calls and decide what to change next.

Google ad spend is paid directly to Google. Our management fee is charged separately.

View Our Plans & PricingSee How We Work

Questions

A few questions before we talk

Cannot find your question? Ask us when you get in touch.

Which Google Ads campaigns suit my business?

It depends on what you sell and how customers find it. Search suits people already looking for you. Shopping suits online product sales. Performance Max, Display and YouTube each add reach, and each needs more from your tracking or creative. Most businesses start with one or two, and we recommend them after understanding your offer.

What advertising budget do I need?

There is no single right amount. It depends on what a customer is worth, how competitive your searches are, and how much you need to spend to learn what works. Ad spend goes directly to Google, and we discuss it with you before you commit.

How soon can I expect results?

It depends on your offer, competition and website, and campaigns need some time to learn. We cannot promise a timeline or a number of enquiries or sales. We agree when and how to review results at the start, and tell you early if something needs to change.

Do you manage both ads and landing pages?

We manage the ads. We review your landing page and recommend improvements. Creating or changing pages and fixing forms is scoped and agreed separately, before it starts.

How do you measure enquiries and sales?

Where tracking is in place, Google Ads can record actions such as a form being sent or a purchase. Not every enquiry or sale can be traced to an ad, and where we cannot tell, we say so. We report revenue or ROAS only where the data is reliable.

Can you take over an existing Google Ads account?

Yes. We review what is running, the searches and the landing page before suggesting changes, and record your starting performance where it is available.

Tell us what you want Google Ads to achieve.

Share your business, what you sell and your goal. We will use that to begin the conversation.

Discuss Your Google Ads