Meta Ads management

Turn attention on Facebook and Instagram into business opportunities.

Reach relevant people with ads that introduce your offer and encourage enquiries or purchases. We plan, manage and improve Meta Ads around your business goals.

Illustrative example with a generic business. Not every ad is noticed, and not every view becomes an enquiry.

Why Meta Ads

Your next customer may not be searching for you yet.

They may discover something worth exploring while scrolling Facebook or Instagram.

  1. Discover

    An ad catches their interest.

  2. Explore

    They learn more about the offer.

  3. Act

    They enquire or buy when ready.

Illustrative possibilities, not a guaranteed sequence.

Meta ad formats

Different formats for different moments. Pick what fits.

These are ways your ad can appear on Facebook and Instagram. Most businesses use one or two, not all five.

Feed Ads

Appear among the posts people already scroll through.

What the visitor experiences
A photo, a short video or a link card in the main feed, with a headline, a line of text and a button.
Useful when
Your offer can be shown in one image or one short message, such as a product, a programme or a project.
What they may do
Tap through to your website, or send a message.

Illustrative example with a generic business. Not a client campaign.

Stories Ads

Take up the whole screen for a moment.

What the visitor experiences
A full-screen, upright ad between people’s Stories, with a tap or swipe to learn more.
Useful when
You have upright photos or video, and a short, simple message with one clear next step.
What they may do
Swipe or tap to open your page.

Illustrative example with a generic business. Not a client campaign.

Reels Ads

Show your offer in short, upright video.

What the visitor experiences
A short video that plays full screen between Reels, with text and a button below.
Useful when
You can supply short video that shows the product or programme in use.
What they may do
Watch, then tap to visit your page.

Illustrative example with a generic business. Not a client campaign.

Lead Form Ads

Let people ask for details without leaving the app.

What the visitor experiences
An ad that opens a short form inside Facebook or Instagram, with their details ready to fill in.
Useful when
You want enquiries, and your team can follow up promptly.
What they may do
Fill in a short form and send an enquiry.

Illustrative example with a generic business. Not a client campaign.

Not every format suits every business. We recommend them after understanding your offer, and you supply the original photographs and videos. If your customers are already searching, Google Ads may fit better.

From scroll to enquiry

How a Meta ad leads to an enquiry or a sale

  1. MappedSkills manages

    A customer sees your ad

    It appears while they browse Facebook or Instagram.

  2. They explore the offer

    They read, look at the pictures and decide if it is for them.

  3. Your business owns

    They visit a website or open a form

    They land on your page, or fill in a form in the app.

  4. They enquire or purchase

    They get in touch, or buy. Your follow-up matters here.

  5. MappedSkills manages

    We review and improve

    We look at the results with you and refine the advertising.

We manage the advertising. Your offer, your website or form, your follow-up and delivery stay with your business.

What MappedSkills manages

What we handle, and what you bring

Nine things, each there to make your advertising work harder.

MappedSkills manages

Planning, audiences, advertising copy, adapting your assets, setup, budget, testing and review.

You bring

Your original photographs and videos, an accurate offer, a page or form that takes enquiries, prompt follow-up and delivery.

Landing-page, website, form or tracking changes can be scoped and agreed separately, before they start.

  1. Campaign planning

    A clear plan built around the goal you want.

  2. Audience strategy

    Ads aimed at people most likely to care.

  3. Advertising copy

    Headlines and text that make the offer clear.

  4. Adapting your images and videos

    Your assets prepared to suit each format.

  5. Campaign setup

    Campaigns organised so each has a clear job.

  6. Budget management

    Spend paced and watched, not left to run.

  7. Creative and message testing

    Messages compared once enough people have seen them.

  8. Retargeting, where appropriate

    Reconnecting with people who showed interest.

  9. Performance review and optimisation

    Results reviewed with you, then refined.

Measurement and improvement

More views aren’t the goal. More meaningful customer actions are.

What we look at first

  • Qualified enquiries
  • Purchases
  • Course enrolments
  • Cost per meaningful action
  • Revenue or ROAS, where the data is reliable

Helps us decide, not a result on its own

  • Reach
  • Clicks
  • Engagement

Tracking has limits

Not every action can be tracked, and not every sale can be traced to an ad. A call, a visit or a later search may close it elsewhere. Where we cannot tell, we say so.

We cannot promise enquiries, purchases, sales or a return on ad spend.

Your engagement includes a monthly performance report, and review calls as agreed in your proposal.

Relevant client work

Meta Ads work we have done

View all Meta Ads case studies
  • Klenzmo, Meta Ads. 3,957 products sold, September 2024 to March 2025. An illustrative still life of folded cleaning cloths, a glass of water and a wooden brush.

    Meta Ads · eCommerce and retail

    Klenzmo

    3,957

    products sold, September 2024 to March 2025. Not labelled as orders, purchases or unique customers.

    Sep 2024 to Mar 2025

    Read the case study: Klenzmo
  • AnybodyCanBake, Meta Ads. 3,892 paid enrolments. Working together since 2018; results September 2021 to October 2026. An illustrative baking-learning scene with a laptop showing a baking video beside dough, a rolling pin and pastries.

    Meta Ads · Education and training

    AnybodyCanBake

    6.52×

    return on ad spend. Approximately ₹6.52 in reported revenue per ₹1 of advertising spend, calculated from the whole-period totals, September 2021 to October 2026. ROAS alone does not establish profit.

    Sep 2021 to Oct 2026

    Read the case study: AnybodyCanBake
Case 1 of 3

Meta Ads pricing

One monthly fee for a clearly defined scope

The management fee covers the work listed here. Your ad spend is paid separately, directly to Meta.

  • The fee covers the monthly scope listed here.
  • Ad spend is paid separately, to Meta.
  • Extra campaigns, creatives or technical work are quoted separately.
  • Extra work starts only after you approve the quote.

Meta Ads management

₹14,999 a month, excluding GST

  • 3 active campaigns
  • 3 static creatives
  • 1 carousel, up to 5 cards
  • Weekly optimisation
  • Monthly report and review

Ad spend is not included in this fee.

Everything included each month

  • Up to 3 concurrently active campaigns
  • Up to 6 ad sets
  • 3 static ad creatives
  • 1 carousel, up to 5 cards
  • Up to 6 new ad-copy variations
  • Campaign monitoring every business day
  • Weekly optimisation reviews
  • 1 monthly performance report
  • 1 monthly client review
  • Basic tracking review
  • Landing-page recommendations
  • 1 revision round per creative

Good to know

  • Reels and videos are supplied by you or quoted separately.
  • Creative allowances reset every month and do not carry forward.
  • New tracking implementation, landing-page development, additional campaigns and extra creative production are quoted separately.
  • Quoted work starts only after you approve the quote.

What happens after you contact us

A clear path, with your approval first

We start by understanding your business and what you want advertising to achieve. You see our findings, a recommended plan and a proposal before any work starts. Nothing begins until you approve it.

  1. Understand

    Your offer, your customers and what you want from advertising.

  2. Plan

    Formats, audiences, budget and how success will be judged.

  3. Launch

    The agreed campaigns go live, once you have approved them.

  4. Test

    Messages, visuals and audiences are refined as we learn.

  5. Review

    We go through results with you and decide what to change next.

Meta ad spend is paid directly to Meta. Our management fee is charged separately.

Questions

A few questions before we talk

Cannot find your question? Ask us when you get in touch.

Is Meta Ads suitable for my business?

It depends on your offer, your audience and whether you can handle enquiries or orders. It often suits businesses people may want before they start searching, such as apparel and D2C brands, courses and coaching, and property. We discuss this first, and say if another approach may suit you better.

Do you manage both Facebook and Instagram Ads?

Yes. Meta Ads can appear on both. We recommend where your ads should run based on your customers and your creative, then review what the data shows.

Do I need to provide photographs and videos?

Yes. You supply your original photographs and videos. We write the advertising copy and adapt your images and videos to suit each format.

Can you adapt my existing creatives?

Yes. Share what you already have. We review it, write the copy around it and adapt it to the formats that suit your goal. If something is unlikely to work well, we tell you early.

What advertising budget should I start with?

There is no single right amount. It depends on your offer, your market and how much you need to spend to learn what works. We talk it through in your first conversation. Your ad spend is paid directly to Meta, and our management fee is charged separately.

How do you measure enquiries and sales?

We review the campaign and enquiry data available, point out gaps and recommend improvements. Where reliable data exists, we look at meaningful actions such as enquiries and purchases, not just clicks. An enquiry we can see is not always one an ad caused, and where we cannot tell, we say so. You get a monthly performance report, and review calls as agreed in your proposal. New tracking setup and repairs are scoped separately unless your proposal includes them.

Can you take over an existing Meta Ads account?

Yes. We review what is running, the audiences, the creatives and the page people reach before suggesting any changes.

Ready to bring your offer to the right people?

Tell us about your business and what you want your Meta Ads to achieve.

Discuss Your Meta Ads