Enquiry generation
Lead generation, where the unit is an enquiry you can actually act on.
Enquiries from potential customers, sent straight to your team. We don’t buy in lists of names and forward them.
Someone sees your ad
They send an enquiry
Your team receives it
The problem
Too few enquiries, or too many of the wrong ones?
Too few
It’s quiet
The people who need you aren’t finding you, or aren’t getting in touch.
The wrong ones
- Job applications
- Students
- Sales pitches
- Work you don’t do
- Course questions
It’s busy, but not with buyers
More of the same only means more sorting.
Illustration.
Each needs a different fix. We find out which one you have first.
What we do
We don’t sell you a list. We bring potential customers to you.
Reach the people you want
On search, ads and social media.
Make it easy to enquire
Into your own form, CRM or WhatsApp.
Check delivery
Where the setup allows, we test that enquiries reach the right destination.
See where it came from
Where we can tell, which work brought it in.
Illustration. The work depends on what we find.
How an enquiry reaches you
Enquiries go straight to your team.
Enquiries go to your own form, CRM or WhatsApp, depending on your setup.
Someone sees your ad
Your campaign reaches the people you want to reach.
They send an enquiry
They tell you what they need.
Your team receives it
In your own form, CRM or WhatsApp.
You tell us who you want to reach. We build campaigns around them.
We don’t call your enquiries to qualify them. Your team has the sales conversation.
What we answer for
We manage the campaigns. Your team handles the enquiries.
Our part
- Run the campaigns
- Bring people to you
An enquiry, sent to your team
Your part
- The conversation
- The quote
- The sale
We won’t promise
- A set number of enquiries
- A fixed cost per lead
- How many become sales
These depend on your market and your sales team too.
Questions
What people ask us
Lead gen agencies sell rubbish leads.
It happens, and the mechanism is simple: when the contract is written on volume, volume is what arrives. Our alternative is to reach the people you want and make it easy to enquire, so enquiries go straight to your team.
How many enquiries will we get?
We don’t know, and neither does anyone quoting you a number. We capture a starting point first, so whatever happens next is measurable rather than arguable.
Will you call our leads to qualify them?
No. We don’t make qualification calls. Enquiries go straight to your team, and your sales team handles the sales conversation.
Tell us where you are now
How many enquiries do you get? How many are any good?
A rough idea is fine. Not sure? That’s a good place to start.
What happens next
You tell us what’s happening
We reply by email or WhatsApp
A discovery call
We send our findings, a plan and a proposal
Work starts once you approve