Questions, answered plainly
What owners ask before they start.
Short answers, in plain language, including the ones that cost us work. If yours is not here, ask us.
Is it right for us?
Where to start, and when to wait.
3 QUESTIONS
Should I start with Google Ads or Meta Ads?
It depends on your buyers.
Search suits buyers who already know what they want. Meta suits offers buyers need to discover. Not every business needs both, so we check your offer, margins, follow-up and measurement before recommending anything.
Is my business ready for paid advertising?
Often, if you already sell or are close.
Advertising tends to work when you already sell or are close, can follow up enquiries promptly, know roughly what a customer is worth and can invest enough to learn what works. It may be premature if your offer is untested or you cannot follow up yet.
Can you work on campaigns we already run?
Yes.
Tell us what is running now and we will discuss what to review before suggesting a plan.
Cost and commitment
What you pay, to whom, and for how long.
4 QUESTIONS
How much does it cost?
It depends on what your business needs. Every quote is worked out for you; there are no packages or price lists.
Three things shape the price: what you need, what needs fixing (your website, tracking and existing setup), and how much work is involved. You see the scope and the fee in a proposal before anything starts.
Is the ad budget part of your fee?
No. If we run ads for you, the ad budget is paid directly to the platform.
Our fee is charged separately, as set out in your proposal.
Is there a minimum commitment?
It depends on the work.
Some projects have a defined scope and finish line; ongoing services need enough time to measure progress and make improvements. We’ll explain the proposed duration and terms before you commit.
Who creates the ad creative?
It depends on the service.
For Meta, your proposal includes a defined number of static ad designs. Reels, video, scripting and anything beyond that are scoped separately. For Google Ads, managing the ads is part of our work.
Results
What to expect, and what we will not promise.
3 QUESTIONS
Can you guarantee results?
No. No one can honestly guarantee rankings, enquiries or revenue, so we don’t.
Too much sits outside anyone’s control: how search engines and AI tools choose what to show, what your competitors do, your prices, and how quickly enquiries are answered.
What we do instead: record where you’re starting from, report what changes, and say plainly what the numbers can’t show.
What are you responsible for?
The marketing work we manage for you. We’re accountable up to the qualified enquiry.
That means a real, reachable person from a business with a stated need, not a duplicate. Replying to enquiries, quoting and selling stay with you. Where you share usable sales data and tracking allows, we can report through to revenue, shown as your numbers.
We don’t promise rankings, a place in AI answers, a number of enquiries, revenue or a return on spend.
How long before we see a difference?
It depends on your offer, market, budget and how quickly enquiries are answered, so we do not promise dates.
- Google Ads
- Campaigns can start producing measurable activity fairly quickly. How soon, and what results follow, varies.
- Meta Ads
- We test ads and report what we learn each month, so you can see what is changing. We do not give a date for results.
- A broken enquiry form
- Simple problems can be fixed quickly. Complex ones depend on what we find, the access we have and what needs to be built.
Before we change anything we record where you are starting from, then report what changes each month.
Measurement
How we count enquiries and what tracking cannot see.
2 QUESTIONS
How do you know where an enquiry came from?
Where tracking allows, your website records where each enquiry came from at the moment it’s sent.
Some things can’t be tracked: someone who researched on their phone and enquired on a laptop, visitors who decline tracking, and phone calls or emails. We show those as “source unknown”. We never assign them to a channel to make a report look complete.
What counts as a qualified enquiry?
A real person you can reach, from a business with a stated need, that isn’t spam or a duplicate.
It’s a check on the enquiry, not a judgement on whether the work is right for you. That takes a conversation.
Job applications, sales pitches, student requests and requests for services we don’t offer aren’t counted.
Working together
How it starts, what we need and what stays yours.
4 QUESTIONS
Are we a good fit for MappedSkills?
Usually, if your customers take time to decide and one good enquiry is worth real money to you.
We’re usually a poor fit if demand would have to be created from scratch, if people buy on impulse or price alone, if no one can answer enquiries when they arrive, or if you need a guaranteed result.
There’s no minimum size. What a customer is worth to you matters more than how big you are.
Do we have to start with a call?
No. You can tell us about your business through the form, by email or on WhatsApp.
If you’d rather talk, you can request a call and we’ll get in touch to find a convenient time.
How will we know how it’s going?
You get a monthly performance report as standard.
Review calls happen when we agree them in your proposal, not automatically every month.
What access do you need, and what do we keep?
Access to your analytics, search console, ad accounts and website, and sight of where enquiries arrive.
Without measurement access, nothing we report could be checked. Accounts and measurement set up in your name stay with you, including if we stop working together. That doesn’t automatically extend to every third-party tool or agency asset.
Beyond paid advertising
AI search, kept so existing links still work.
2 QUESTIONS
Can you get our business into ChatGPT and AI answers?
Nobody can honestly promise that.
AI tools build their answers mostly from other websites: directories, review sites and lists. We work on those places and on your own site, keep your business details consistent, then check what each AI tool says about you and report what changed, and what didn’t.
We test our own business too. The full, dated record is on our AI search page.
Is GEO or AEO different from SEO?
Mostly, no.
The real difference is where the work goes: AI tools lean more on other websites when they put an answer together. It’s the same discipline, pointed at more places. Be wary of paying for the same work twice under a new name.
Ask us. You will get a straight answer.
Tell us what is going on in your business. If we are not the right fit, we will say so.