Questions
Questions we get asked, answered plainly.
Including the ones with answers that lose us work.
An honest answer that costs an enquiry is the right answer — the alternative is finding out in month three.
Commercial
What does this cost, and what changes that number?
What moves the number is scope, how many demand sources are involved, how complex the site is, whether measurement already works, how much content is needed, and how competitive your specific searches are. Two businesses of the same size get different quotes for that reason. Which way each factor pushes.What is the minimum commitment?
Organic search is a 12-month-plus engine, and a three-month organic engagement is not a short version of the work — it is the part before anything happens. If you need results faster than that, paid search is the honest route and we would say so before taking the money.
Outcome
What are you accountable for, and what will you not promise?
We are accountable up to the qualified enquiry: real, reachable, from a business with a stated need, not a duplicate. That is the number we work to and the number we report, against a starting point we capture before anything changes.
Where you supply your close data, we report through to the revenue your own system recorded, as your numbers, with what we did not control stated alongside.
We do not promise rankings, positions in AI answers, a number of enquiries, revenue, or a return on spend.
Why won't you guarantee results?
Because we do not control the ranking systems, your competitors, your price, your product, your capacity, or how quickly you answer an enquiry. A guarantee covering things somebody else controls is either meaningless or it is written so narrowly that meeting it changes nothing in your business.
What replaces the guarantee is that the result is checkable: a starting point captured first, the enquiries counted, the sources reported, and the gaps in the measurement shown rather than smoothed over.
How long before anything changes?
Organic search: 12 months and beyond. That is our position and we state it before you commit.
Paid search: weeks, where the demand is already there.
A broken enquiry path: days. If that is what is wrong, it is the cheapest result you will get from us, and it is more common than people expect.
Measurement
How do you know an enquiry came from your work, and what can't you tell?
Each enquiry records its own source at the moment it is made — where the person first arrived from, and what they were on when they enquired — rather than being reconstructed afterwards.
What we cannot tell you: anyone who researched on a phone and enquired on a laptop looks like two people. Anyone who declines tracking consent has no recorded source, correctly. And phone calls and emails carry no source at all.
Those enquiries are shown as unattributed. They are never assigned to a channel to make a report look complete. The full list of what breaks, and why.
What counts as a qualified enquiry here, and who decides?
The system decides, automatically, at the moment the enquiry arrives, against five checks: it passes abuse screening, there is a reachable name and email, there is a business context (a company, a website or a work email domain — any one), there is a stated need, and it is not a duplicate.
It deliberately does not judge whether you should want the work. Fit and value per opportunity cannot be established by a form, and a budget dropdown produces an unverified number that makes reports look precise and nothing more. That is a conversation.
Job applications, course enquiries, vendor pitches, student requests and requests for work we do not do are not counted. They are stored and readable, and reported separately. The published definition.
What access do you need, and what do we keep?
Analytics, search console, ad accounts, the site, and visibility of where enquiries land. Measurement access is not negotiable — without it nothing we report afterwards can be checked, and you would be taking our word for it.
The measurement layer is yours. The accounts are in your name, the data is yours, and if we stop working together it stays with you rather than leaving with us.
Fit
Who is this for, and who is it not for?
It works for businesses where a customer takes time to decide, one good enquiry is worth real money, and demand for what you sell already exists or can reasonably be reached.
It is a poor fit where demand would have to be created from nothing, where the purchase is impulse or price-only, where enquiries cannot be answered when they arrive, or where a guaranteed outcome is a requirement.
We do not set a revenue or headcount threshold. What one customer is worth matters; how big you are does not.
AI search
Can you get our business into ChatGPT and AI answers?
No, and nobody can promise that.
What we can do is work on the things those answers are actually assembled from. When we measured this ourselves — 28 unbranded runs across four systems on one day, from Pune, in English, signed out — we appeared zero times, and directory and listing sources appeared in 15 of those runs. In one of them, ChatGPT stated plainly that it had picked the brands it named by reading two directories.
So the work is entity accuracy, the sources those answers draw on, and pages precise enough to be quoted — much of which sits off your own website. We measure it per system, with the run counts published. We do not produce a score, and there is no ranking in these systems to be had: the order changed in every repeated prompt we ran. What that work involves.
Is GEO or AEO a separate discipline from SEO?
Mostly not. Where non-Google systems genuinely differ is in which third-party sources they lean on when assembling an answer, which changes where the work goes rather than making it a new discipline.
The acronyms are mostly a way of selling the same work twice.
Something not answered here
Then it is worth asking directly.
The answer will be the same one we would give on a call. If it is the method or the cost you are after, the method is published in full and what moves the number is set out here.
Ask the one that matters to you
The awkward ones get the same answer either way.
Tell us what is actually happening and we will tell you where we think the problem sits.