Google PPC for Real Estate
Monthly Leads Generated: 90+
Client
The Fine Living Group, Washington, DC, USA
Timeline
June - 2024
Company Size
20–30 employees
Target Area
Washington, DC, and surrounding areas
Target Audience
Homebuyers, investors, and sellers seeking premium real estate services
Challenges
High Competition
The Washington, DC, real estate market is saturated, with multiple agents competing for the same audience, making cost-efficient ad placements challenging.
Poor Ad Targeting
Existing campaigns lacked targeting precision, resulting in unqualified clicks that drained the budget without yielding meaningful results.
Low Conversion Rates
Ineffective landing pages and generic ad copy failed to convert website visitors into inquiries or appointments.
Rising CPC (Cost Per Click)
Managing ad spend in a highly competitive market required strategic keyword selection and bidding optimization, which was a crucial part of their refined Google PPC Strategy.
Services Provided
Service 1
Google PPC strategy
Developed a tailored Google PPC strategy for real estate with a focus on high-intent keywords like “luxury homes in Washington, DC” and “sell my house fast.”
Service 2
Compelling Ad-Copies
Created compelling, conversion-driven ad copy that highlighted The Fine Living Group’s unique selling points, such as expert local knowledge and personalized service.
Service 3
optimized landing pages
Designed optimized landing pages with clear CTAs, engaging visuals, and a streamlined inquiry process to improve lead capture rates.
Service 4
audience segmentation
Implemented lead form extensions directly in ads to collect high-quality leads, along with call extensions to drive immediate inquiries from mobile users.
Before & After Comparisons
| Metric | Before | After |
|---|---|---|
| Monthly Leads Generated | 60 | 90+ |
| Cost-Per-Lead (CPL) | $60 | $39 |
| Website Traffic Growth | Moderate | Significant (+60%) |
| Conversion Rate | 3.5% | 5.0% |
Conclusion
The Fine Living Group achieved exceptional results with a tailored Google PPC strategy, generating more leads, improving conversions, and maximizing ROI in a competitive real estate market.
What the Client Says
“Partnering with a Google Ads expert in India transformed our lead generation efforts. The Fine Living Group now enjoys consistent, high-quality real estate leads without exceeding our budget. We highly recommend this team for any business looking to leverage Google Ads for real estate success!”
Jon Lahey, CEO/Founder
Real Estate (Luxury and Residential Properties)
Tell us what you are trying to fix.
The enquiries you are getting, the ones you are not, and what you can currently see.