Research

MappedSkills Research

Published diagnostics on how businesses are found, measured, and converted. Each report states what was observed, over what period, and where the observation stops.

Latest data

Findings from published research.

66.7% vs 6.7% — Observable Meta Pixel presence varied sharply across sectors.: Fashion 66.7%; Jewellery 60%; Technology 10%; Manufacturing 6.7%. MappedSkills Research, MSR-001. n=120
97.5% — Almost all audited websites preserved the UTM parameters used during testing.: 117 of 120 websites. MappedSkills Research, MSR-001. n=120
27.5% — Google Ads-related measurement was observable onfewer than 3 in 10 websites: 33 of 120 websites. MappedSkills Research, MSR-001. n=120
35.8% — Meta Pixel was observable on just over one-third of audited websites.: 43 of 120 websites. MappedSkills Research, MSR-001. n=120
42.5% — More than 4 in 10 audited websites had no observable Google Analytics.: 51 of 120 websites. Google Analytics was observable on 67. Two were UTD. MappedSkills Research, MSR-001. n=120

Research areas

Where the work is grouped.

Data Story

Latest research

Published reports, newest first.

Data Story · September 30, 2026The Marketing Measurement Gap: What 120 Indian Business Websites Reveal About Analytics and Advertising MeasurementMappedSkills Research audited 120 Indian business websites across Manufacturing, Jewellery, Fashion and Technology to examine publicly observable marketing measurement infrastructure.

Methodology

What a report is allowed to claim.

MappedSkills research records what was observed, the period and geography it covers, the sample where one exists, and the limits of that observation. Findings are not restated as guarantees.

A dedicated research methodology page is not published yet, so this section does not link to one.

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