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Research

MappedSkills Research

Published diagnostics on how businesses are found, measured, and converted. Each report states what was observed, over what period, and where the observation stops.

Featured research

Featured reports.

Latest data

Findings from published research.

66.7% vs 6.7% — Observable Meta Pixel presence varied sharply across sectors.
Observable Meta Pixel presence by sector: Fashion 66.7%; Jewellery 60%; Technology 10%; Manufacturing 6.7%. n=30 websites per sector (Fashion, Jewellery, Technology, Manufacturing) MSR-001 Audit Protocol v1.1. Publicly observable infrastructure only.
97.5% — Almost all audited websites preserved the UTM parameters used during testing.
Among the 120 websites audited, 117 preserved the UTM parameters used during testing. This does not show that these businesses actively use UTMs in their campaigns; it shows that the websites preserved the parameters supplied in the audit. n=120 Indian business websites MSR-001 Audit Protocol v1.1. Harmless predefined UTM parameters.
27.5% — Google Ads-related measurement was observable on fewer than 3 in 10 websites.
Among the 120 websites audited, Google Ads-related measurement was observable on 33. n=120 Indian business websites MSR-001 Audit Protocol v1.1. Publicly observable infrastructure only.
35.8% — Meta Pixel was observable on just over one-third of audited websites.
Among the 120 websites audited, Meta Pixel was observable on 43. n=120 Indian business websites MSR-001 Audit Protocol v1.1. Publicly observable infrastructure only.
42.5% — More than 4 in 10 audited websites had no observable Google Analytics.
Among the 120 websites audited, Google Analytics was not observed on 51 (42.5%) and was observable on 67 (55.8%). Two websites were classified as Unable to Determine. n=120 Indian business websites MSR-001 Audit Protocol v1.1. Publicly observable infrastructure only.

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Methodology

What a report is allowed to claim.

MappedSkills research records what was observed, the period and geography it covers, the sample where one exists, and the limits of that observation. Findings are not restated as guarantees.

A dedicated research methodology page is not published yet, so this section does not link to one.

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