Google AdsSearching for a solution
They already know what they need
Your ad can appear as they search, when they are comparing providers and ready to ask.
Fits when Customers search for your service or the problem it solves.
Who we help: enquiry-led businesses
More enquiries are good. Better conversations are worth more.
Google Ads and Meta Ads help relevant people discover your business and take a sensible next step, so your team spends time on conversations worth having.
Why relevance matters
Not every enquiry is worth the same.
Same inbox, two views. Switch to see what your team would rather spend its time on.
- Wants a quote for exactly what you offerRelevant
- Asking about something you do not do
- Just comparing prices
- Needs your service this monthRelevant
- Looking for a job, not a service
- Wants to talk through their requirementsRelevant
- Outside the area you serve
- Browsing, no plan yet
Your team reads, sorts and replies to every one.Your team starts with people likely to need you.
Advertising can help the right people ask, and clear messaging helps the others decide early.
Recognise your business
Your customers ask before they buy.
If you hear things like these first, this page is for you.
Request information
“Can you send me more details?”
Discuss requirements
“This is what I need. Can you help?”
Arrange a consultation
“Could we talk this week?”
Ask for a quote
“What would this cost for my situation?”
You might run
- A consultancy
- A specialist service
- Made-to-order work
- An appointment-based service
- Selling products online? See D2C brands
- Teaching or training? See education
- Developing property? See real estate
The buyer journey
How a stranger becomes a conversation.
Fewer people move forward at every step. Advertising helps the right ones find you.
Has a need or question
Someone needs something or wants to understand their options. They may not know your business exists yet.
Looks around and compares
They search, scroll and read about providers. Advertising can put you in front of them while they decide.
Sees a possible fit
Clear messaging helps them judge whether you suit their situation. Some decide you do not, which saves time on both sides.
Chooses to enquire
A few ask a question, request information or share what they need, using the route you offer.
A conversation may follow
Your team replies and talks through what they need. That conversation, and what comes of it, is yours.
Google Ads and Meta Ads
Two moments. One customer.
The same person can discover you on Meta and look for you on Google. We recommend where to start.
Meta AdsBrowsing Facebook or Instagram
They have not started looking yet
A relevant offer can introduce your business and invite them to enquire or message you.
Fits when Your service is considered, visual or needs explaining.
How the two can work together
- Meta introduces you
- They search for you on Google
- They enquire
Click-to-WhatsApp is available on Meta where it suits your customers.
Campaign decisions
Five choices shape every enquiry.
Each choice builds on the one before. Together they make the ad, and the enquiry that follows.
AudienceWho should see it?
The people and situations that suit your business, and the ones that are better left out.
OfferWhat are you offering?
A clear service or consultation that makes sense to someone who has never heard of you.
LocationWhere do you work?
The areas you serve, so people outside them are less likely to enquire and waste your time.
MessageWhy should they care?
Plain words about what you do and who it is for, so the right people recognise themselves.
Next stepHow do they ask?
A form, a call or a WhatsApp message, matched to your customers, with your team ready to reply.
How we work
Each round teaches the next one.
We learn from the campaign data we can see and the enquiry feedback you share, then decide what to change.
Understand
Your offer, customers and how they usually enquire.
Plan
The platforms, audiences, messages and budget.
Test
Messaging and targeting, to see what people respond to.
Review
The results we can see, and what you tell us.
Improve
What to change, keep or stop in the next round.
What we learn shapes the next plan.
What each round draws on
Campaign data we can see
How people respond to messages, audiences and platforms.
Enquiry feedback you share
Which enquiries were relevant, and which moved forward.
Clearer next decisions
Where to adjust, where to hold steady and what to test next.
The more you share, the more we can learn.
Questions
A few questions before we talk
Cannot find your question? Ask us when you get in touch.
How would you approach our business?
We start with how your customers buy: what they ask, who they speak to and what a good enquiry looks like. Then we plan, test and review the advertising with you.
Do you speak to or qualify our enquiries?
No. Enquiries go to your team, who hold the conversation, the quote and the sale. We manage the advertising and review the information you share with us.
Can you guarantee enquiries, quality or sales?
No. Results also depend on your offer, pricing, website, competition and how quickly you reply. We agree the work and how progress is judged, and promise no set numbers.
Where do enquiries go, and what about tracking?
To your own form, phone or WhatsApp, depending on your setup. We review available data and recommend improvements. New tracking, form or CRM work is scoped separately unless your proposal includes it.
Can people message us on WhatsApp from an ad?
Yes, Click-to-WhatsApp ads on Meta can suit businesses where your team can reply quickly. Your team handles the chat. Chat automation and CRM integration are not included unless your proposal says so.
Is this the same as your lead generation service?
No. This page is about the businesses we help: those whose customers enquire before buying. Our lead generation page explains how enquiries reach your own form, CRM or WhatsApp. Read about lead generation
What do reports and costs look like?
You receive a monthly performance report with ongoing management, and review calls as agreed in your proposal. Ad spend is paid directly to Google or Meta. Our fee is separate. Our pricing approach
Let’s work out what a good enquiry looks like for you.
Tell us what you offer and how customers usually ask. We will tell you honestly whether Google Ads and Meta Ads suit you.