Traffic but no enquiries
People visit your website. So why don’t they get in touch?
Visitors arrive, look around and leave. Not everyone should enquire — but if the right people aren’t, something along the way is stopping them.
The visitor journey
Visit
Someone lands on your site
Some leave here: Wrong visitors
Look around
They read about what you offer
Some leave here: Unclear website
Get in touch
They send an enquiry or call
Some leave here: Difficult enquiry
An enquiry
Where people leave
Three places people may drop off.
Wrong visitors
People arrive, but they aren’t looking for what you sell.
You might notice: enquiries about things you don’t do.
What helps: being found by the right people.
Unclear website
People can’t quickly tell what you offer or what to do next.
You might notice: people ask questions your page should already answer.
What helps: a page that answers their question.
Difficult enquiry
The form is hard to use, breaks on a phone, or the message never arrives.
You might notice: someone mentions they tried to contact you and gave up.
What helps: a simple way to get in touch that works.
These are possible causes, not a diagnosis. If your website doesn’t record visits and enquiries, it’s hard to tell which one it is.
Try this today
Three quick checks. No tools needed.
Each takes a few minutes and can show you where to start.
Send yourself an enquiry from your phone.
Did it arrive? Check the spam folder too. If it didn’t, start there.
Open the page most people land on.
Is it clear what you do, and what to do next? Ask someone who doesn’t know your business.
Read your last few enquiries.
Are they the kind of work you want? If most aren’t, the problem may be who is visiting.
Not sure where people are getting stuck?
We can help you find out.
Tell us what’s happening. We start with a call and a look at your website.