People visit your website. So why don’t they get in touch?

Visitors arrive, look around and leave. Not everyone should get in touch. But if the right people don’t, something is stopping them.

The visitor journey

Illustration. Not every visitor should enquire. The question is where the right ones leave.

Where people leave

Three places people may drop off.

Wrong visitors
People arrive, but they aren’t looking for what you sell.
You might notice: enquiries about things you don’t do.
Get found by the right people SEO
Unclear website
People can’t quickly tell what you offer or what to do next.
You might notice: people ask questions your page should already answer.
Make your page clearer Conversion optimisation
Difficult enquiry
The form is hard to use, breaks on a phone, or the message never arrives.
You might notice: someone mentions they tried to contact you and gave up.
Make enquiring easier Conversion optimisation

These are possible causes, not a diagnosis. If your website doesn’t record visits and enquiries, it’s hard to tell which one it is.

Try this today

Each takes a few minutes and can show you where to start.

Send yourself an enquiry from your phone.
Did it arrive? Check the spam folder too. If it didn’t, start there.
Open the page most people land on.
Is it clear what you do, and what to do next? Ask someone who doesn’t know your business.
Read your last few enquiries.
Are they the kind of work you want? If most aren’t, the problem may be who is visiting.

Not sure where people are getting stuck?

Tell us what’s happening. We start with a call and a look at your website.