Approximately 95 percent student growth in four months

During the first four months of its ongoing engagement with MappedSkills, ClassPe’s student strength grew by approximately 95%. We helped the coaching brand communicate its personalised approach through a clearer social media strategy, consistent content and a focused brand narrative.

Client: ClassPe
Industry: Education (competitive exam preparation)
Period: Since Jul 2026

ClassPe, Social Media Management. Approximately 95 percent student growth in four months. Two people at a table with a laptop, in front of a whiteboard sketch of a video, a person and a web page.

The problem

ClassPe had a strong personalised coaching offer, but awareness relied heavily on word of mouth. Its social content did not consistently explain what made its approach different or give prospective students a connected picture of the brand.

What we did

Built the channel strategy. We developed a direction for Instagram and YouTube around personalised coaching, student support and learning outcomes.
Created a consistent brand story. We organised content around defined pillars and produced material, including influencer-led content, that reinforced the same proposition.
Supported programme discovery. We developed IAT-focused content to help prospective students understand the offer. We also recommended paid campaigns, which ClassPe’s in-house team executed.

The impact

Approximately 95% student growth in the first four months

ClassPe’s student strength grew by approximately 95% during the first four months of an ongoing retainership that began in July 2026.

Reported figures and documented outcomes

Reported figure

≈95%

student growth in the first four months of the engagement, from July 2026. This is overall business growth during that period, not growth attributed to social content alone.

Documented outcome
Ongoing retainership
since July 2026.
Documented outcome
Social strategy, brand narrative and content
were MappedSkills’s scope.

The approximately 95% increase reflects overall business growth during the four month period. Alongside that growth, ClassPe gained a more organised social presence and a consistent explanation of its personalised coaching offer. Paid campaign execution remained with the client’s team.

The case brings the business outcome and the agency’s contribution into one clear story: more students, supported by a stronger public presentation of the coaching offer.

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