Google AdsEducation and training
AnyBodyCanBake
Google Ads for Online Courses
AnyBodyCanBake, a Pune online baking school, needed more students for its eggless and healthy baking courses on a small budget. We built and ran its Google Ads.
- Client
- AnyBodyCanBake, Pune, India
- Industry
- Online Baking Academy
- Service
- Google Ads
The problem
Good courses, too few of the right people seeing them
AnyBodyCanBake teaches eggless and healthy baking through online courses. It wanted more enrolments, but its digital presence was limited and few potential students were finding it.
Limited visibility: The brand was rarely seen by people looking for online baking courses.
A crowded market: Online education, and online baking courses in particular, has many competitors.
A small-business budget: As a small business, it needed its marketing budget to go as far as possible.
A specific audience: Its courses suit people interested in eggless and healthy baking, a narrower group than everyone interested in baking.
What we did
Paid search focused on the people the courses are for
We used Google Ads to put AnyBodyCanBake in front of people looking for online baking courses, and kept refining the campaigns as results came in.
Keyword research: We identified the searches people use to look for online baking courses, to make the ads more relevant.
Ad copy and creative: We wrote ads around what the target audience cared about and the problems they wanted to solve.
Audience targeting: We used Google’s targeting options to reach people by demographics, interests and online behaviour.
Ongoing optimisation: We reviewed campaign performance regularly and adjusted the campaigns based on the data.
The impact
Campaigns built around the right searches and learners
We do not publish enrolment, traffic or cost figures for this engagement, because we have not been able to verify them against AnyBodyCanBake’s own records. What we can describe is what the work put in place.
Documented outcomes
Documented outcome
Ads matched to course searches
Campaigns targeted the searches people use when looking for online baking courses.
Documented outcome
Targeting focused on the right learners
Ads were aimed at people interested in eggless and healthy baking.
Documented outcome
Campaigns that were managed, not just launched
Performance was reviewed regularly and the campaigns adjusted in response.
Google Ads · Case study
Tell us what you’re trying to fix.
Tell us what you’re working towards. We’ll help you figure out where to start. This case study is part of our Google Ads work.